Need a hand making an explainer video for your business? You’ve come to the right place.
An explainer video can assist with business, advertising, and marketing in several ways. What is an explainer video, you might ask? Well, an explainer video is a short film explaining your product to the consumer and why they should buy it.
Generally, explainer videos are used as both advertising and explanation of your product, and they tend to be phrased in a problem-solution manner.
However, creating a good explainer video can be a bit daunting!
In this guide, I’ll give you ten tips on how you can make an awesome explainer video for your business in order to drive up sales and show others how you stand out uniquely from the rest of the crowd.
- Know Your Audience.
Knowing who you’re marketing to is incredibly important in order to craft a good explainer video. Different age groups, ethnic groups, and genders prefer different things to be in their advertising.
For example, if you plan on selling a men’s deodorant, focusing on the dainty smell of perfume and the soft feeling of the smell against their smooth skin would not be ideal.
Conversely, an elderly couple is not going to be particularly impressed by the idea of TikTok references in an advertisement about the ideal arthritis medication for people their age.
Below is a video from the YouTube Creators themselves about how you can know and understand your audience for the content you’re making.
- Script Writing.
A good video can’t take off without a good script! Scripts should explain what the problem is that the product is aiming to solve, possible pitfalls that other products may cause, and the solution: your product.
It’s best to keep these scripts entertaining (another reason you should know your audience well!), brief, and clear. Without these things, you’ll have a hard time keeping your viewership engaged, and the quality of your work could suffer.
Here’s a video from Eduard Stinga on the topic.
As discussed above, clarity both in the script and in the visuals is essential for a good explainer video!
A good script leaves no room for errors or confusion and is easy to recount without having to write down notes, and should be structured in an orderly fashion so potential customers can keep track of what you’re saying easily.
The explainer video should include the most important information about your product, what it does, and what needs it fulfills, rather than being a novel about everything in detail. For tips on this, you can view Biteable’s video on how to create a clear and enticing script.
Just as important as clarity is the issue of brevity. It can seem like a daunting task to keep the word count down enough to fit into a focused, minute-or-two-long video.
You should always have a thesis statement and supporting statements when discussing your product, and the elimination of the extra word fluff is a must.
This way, you can capture customers in their busy lives or with their short attention spans and get your information across in an easy-to-read, concise manner.
Jazza explains this concept below, but there are many resources available to help you accomplish this goal.
- Include FAQs.
Picture this: you’ve followed all the tips above, and you still can’t seem to get audience members to stick around or engage with your product.
If this is you, you’ll want to provide a frequently-asked-questions section in order to avoid confusion with your audience.
These questions can be polled from the audience directly, or you can anticipate beforehand which questions they might ask.
This will improve clarity if you find that the brevity of your video is impeding your outreach. The Collaboration Coach has a way to make an FAQ page that balances the need for conciseness with the need for clarity.
- Include A Call To Action.
At the conclusion of your explainer video, you should always include a call to action.
Calls to action are the bread and butter of advertising; that’s what gets customers buying your products!
A call to action can be phrased as a question (“So what are you waiting for?”), or statements (“Call us today to order your first subscription!”).
If you find yourself having a hard time writing a call to action, not to worry! Sleeknote has you covered in this department.
- Ensure Accessibility.
If your market audience is human (which they will be!), there’s a strong possibility that people with disabilities will be viewing your explainer video.
Including captions or a transcript is a must for the deaf and hard-of-hearing, and you should always ensure that your audio is stellar for those with a visual impairment.
And if you’re marketing to disabled folks directly, pay extra-close attention to these things!
An overstimulating visual palette will drive away the autistic, and if you’re selling something to dyslexic people, make sure you use their preferred font and colors so as to make it readable to them.
Some people need a little extra help, and it’s your job to provide that so they can see how awesome your product is!
Below, Aquent Gymnasium explains how to accomplish these things.
- Magical-Tier Video Production.
Even if you have the most glorious script ever to grace mankind, that won’t mean anything unless you can put the rubber to the road and make that video look beautiful!
Your advertisement should include engaging graphics, well-designed fonts, and interesting scenarios.
Hire the right actors for the role if it’s a live-action production, or get someone to make you some wondrous animated content for the role.
There are many ways to accomplish a professional, engaging, and entertaining blog post.
Below, Parker Walbeck is just the guy to help you.
- Serenading Sound Quality.
Now, we’re onto the final stage of production: the sound production.
Music, funny voices and company jingles can cement your explainer video in a customer’s mind as interesting, unique, and most of all, helpful.
Music should never drown out voice over, and if you want a captivated audience, you’ll use music that’s appropriate for the advertisement’s tone and genre.
Remember to keep your audience in mind when choosing the sound production! Monkey Pixels has some tips for us all on how to accomplish a gorgeous sound reel for your next commercial.
Now that you’ve got an amazing script, video, and sound scene, it’s time to share your explainer video with the world.
One of the many ways you can accomplish this is by paying influencers to advertise your content in their videos.
Many companies such as Hello Fresh and Dollar Shave Club do this in order to maximize their audience while those people are watching videos anyway.
But there are numerous tips you can employ in order to accomplish this same goal.
Don’t take my word for it – Matt Byrom’s got us covered with eleven tips on how to slay it with your perfect, informative, amazing explainer video!