Jingle bell, jingle bell, jingle bell, post! Social media marketing, and all types of marketing, are essential the whole year long. However, they’re especially important during the holiday season.
The onset of the holiday season means that it’s finally the time of year where we get to fully embrace family, love, and traditions. But exactly how do you combine them all to make sure you’re putting your best marketing forward?
We’ve come up with seven tasks you can complete to make sure your marketing efforts are top-notch this holiday season.
Host Holiday Events
Celebrating the spirit of the season is a fantastic way to involve your customers and show that you care for your community. If you have a physical location for your business, then hosting holiday events is a perfect way to step up your marketing during the season.
These events, which can be anything from special sales to charity toy or food drives, show your community that you are invested in its improvement. Attending events at your business also gives your potential customers the opportunity to check out your holiday sales.
Create A Holiday Hashtag
Brainstorm a creative holiday hashtag for your company. Then when customers attend one of your holiday events or make a purchase at your store, encourage them to take a picture, share the post, and include your holiday hashtag.
This is a fun opportunity for customers to feel more involved and a great way to connect your marketing efforts together across different users and platforms. Make sure that you encourage your customers to use the same holiday hashtag (spelled correctly!) across all their different social media platforms.
Swag Out Your Website For The Holidays
Your website should always remain true to your company’s principles, but that doesn’t mean that your site can’t also embrace the holiday spirit. Many major companies, including Google and Twitter, change their logos for the holidays so that users are greeted with a reminder that there are humans behind the screen. Show your customers your spirit by updating your logo and homepage to reflect the holidays.
When it comes to logo design, consider using bright colors, snowflakes, presents, snowmen, Santa Claus, and other traditional holiday images. However, make sure that the final version of your holiday logo doesn’t deviate too far from the spirit of your original, standard logo and your company’s principles. You want to show your customers that your business is celebrating just like they are, while remaining true to your identity.
Alter Your Newsletter For The Holidays
Once you have an updated holiday-specific logo for your website, it’s time to put it to good use everywhere else. On your email newsletter template, swap out your standard logo for the holiday version. You should also take the time to create a header and graphic that reflects your holiday theme.
Your newsletter is a great place to promote your company’s holiday events and to mention the company holiday hashtag. That way, customers will see that you’re invested in the community and in making a difference during the holiday season. Your email newsletter is a key communication tool.
Transform Your Social Media Presence
‘Tis the season to change that profile pic! Take the time to update your social media accounts with the holiday version of your logo. You should also update your Facebook Cover Photo and Twitter Header with a holiday themed graphic.
When you post to your business social media pages during the holidays, stick to one theme, which should visually tie to your holiday logo. You will have plenty of things to post about if you host holiday events that engage your community. Use all of your platforms to promote your holiday events and sales.
Highlight Holiday Testimonials
If possible, ask your customers for a quick testimonial about why they chose to shop at your business for their loved one’s gift. To make the post, pair the text of the testimonial with a holiday image that fits with your theme.
However, there’s not always time to get testimonials from a customer during the busy holidays. If this is the case for your business, you can still use previous testimonials from customers and pair them with holiday images. The ultimate goal is to make sure that your potential customers know that they can trust your business!
Create A Holiday Gift Guide
A holiday gift guide is a fun, creative way to engage your target market and show off your best products. You can photograph your favorite products surrounded by pine cones, tinsel, bows, or evergreen. You can photoshop in traditional holiday images that are connected to your new holiday logo.
How you go about creating the gift guide is up to you! Whichever direction you decide to take, don’t forget to post your guide to your company website, all your social media pages. Make sure you send out a special edition of your newsletter that highlights just the gift guide!
The holiday season is an important part of the sales cycle and requires special attention. While you’re already putting in extra hours keeping your business running smoothly and your customers happy (with their loved ones’ gifts in hand!), don’t forget about your marketing. Make sure you choose a holiday theme for all your digital marketing efforts. Keep the spirit of the holidays in your business and in your heart!