In the penultimate session of our Creativity Meets eCommerce Strategy: How To Keep and Win High-Value Customers webinar series, Finch & Flocksy explored a winning formula for eCommerce growth by blending paid, organic, and loyalty efforts.
Four big-league eCommerce leaders lent their expertise to this webinar.
- DJ Sprague, Shopper Approved CMO, is a keynote speaker, author, & podcaster who expertly implements online reputation management, marketing strategies, and behavioral science principles.
- Nikita Vakhrushev, ASPEKT CEO, has a unique perspective on how to get the most out of a brand’s retention channels after nearly a decade in digital marketing.
- Chirag Lathiya, CEO of Feedspace.io, leads engineering & marketing initiatives with user-centric design.
- George Ryan, Flocksy CMO, excels in crafting compelling marketing strategies that resonate with audiences and drive business growth.
This session focused on creating a holistic marketing approach that drives sustainable success in an increasingly competitive landscape.
“In an ever-evolving market, the ability to integrate different marketing strategies such as paid advertising, organic growth, and customer loyalty can make a difference in achieving sustainable success,” said moderator Sarah Fitzgerald.
Everybody goes to Google to find the solutions to their problems, Sprague said.
“Ultimately what is going to drive customers to your website is organic search or paid search results,” Sprague said. “And we know statistically it’s going to be those top five search results. We know, also, that the top five organic search results get more than the top paid results.”
Social proof is a powerful tool to help your brand gain authenticity, in addition to SEO and paid search efforts, he said.
Reputation management is really important, and a huge part of that is ensuring people love the product that you provide, so your reviews are great, Ryan said.
He is a fan of using SEO for organic search results as well. He suggested finding the terms and keywords people use to find your business and work those into your web pages and other assets.
“It is a long-term play,” he said. “I encourage anyone who hasn’t done that to get started on it, because it can take a while to ramp up.”
Key Takeaways:
Seamless Integration: Attendees learned how to integrate paid media, organic content, and loyalty programs into a cohesive strategy that amplifies reach and builds lasting customer relationships. We discussed best practices for balancing these efforts to create a powerful and sustainable growth engine.
New Trends & Opportunities: We also uncovered emerging trends and opportunities within the evolving eCommerce landscape, equipping businesses with the tools to stay ahead of the curve and capitalize on new growth avenues.
Customer Relationship Nurturing: A major focus was on actionable strategies for nurturing customer relationships, driving repeat business, and maximizing the lifetime value of each customer.
With a well-rounded approach, businesses can achieve consistent growth while building stronger connections with their customer base.
Series Recap:
Throughout this webinar series, Finch & Flocksy have covered essential strategies for eCommerce success:
- Session 1: The Collaborative Journey highlighted the importance of teamwork in creating a seamless customer journey.
- Session 2: Creating Lasting Impressions focused on how compelling visuals and engaging content can enhance every customer interaction.
- Session 3: Foundations of Success provided actionable insights into optimizing paid media, search visibility, and conversion rates to create a winning buying experience.
About Finch and Flocksy:
Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, the right process, and the right technology.
Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results.
Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.