In the third session of our Creativity Meets eCommerce Strategy: How To Keep and Win High-Value Customers webinar series, Lee Roquet, Finch CEO, told a powerful anecdote about the tale of two brands.
He was looking at Instagram and saw an ad for shirts. He liked the sharp shirt in the picture, so he clicked on the ad. The link in the ad didn’t take him to the pictured shirt, and a search of the mobile site left him frustrated. He clicked away.
Another brand advertising shirts on Instagram provided a different buying experience. Upon clicking the link, Roquet was able to easily find items he liked, in his size. He bought two shirts in four minutes, and when the shirts arrived at his home, they were packed with care and a thank you note was included.
“It’s the simple things,” he concluded. “Make sure the buying experience you’re providing is the one you want.”
During the third webinar, Finch & Flocksy took a deep dive into the foundational elements that create a winning eCommerce buying experience. They shared what has become a repeating theme throughout this series: every touchpoint of the customer journey is crucial, and businesses must take time to analyze each aspect carefully for the best results.
From optimizing paid media to enhancing search visibility and increasing conversion rates, this session was packed with actionable insights to help businesses from Erin VerDorn, Fireside Head of Strategy, Brooke Baker, Flocksy Project Manager, and Roquet. This session was again moderated by Mike Mardis, Finch Marketing Consultant.
Key Takeaways:
Conversion Rate Improvement: The speakers shared practical tips to increase conversion rates, from refining user experiences to creating compelling calls to action. Every touchpoint in the buying journey was analyzed, with a focus on reducing friction and encouraging customers to complete their purchases.