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Tag: instagram

Social Media For Your Business

 

Are you looking for new and better ways to advertise your business? Maybe you’ve tried the traditional billboards and ads and they didn’t really work out.

How is your social media game? Are you advertising there too? And if so, exactly HOW are you?  Are you taking advantage of the free (and paid) advertising available on Instagram, Facebook, and Pinterest?

Let’s talk a little bit about using social media for advertising your products and/or services.

When trying to get your business out there (and I know it can sometimes be hard),  advertising is not an easy thing to do. However, if you have a social media account it can be just a little bit easier.

Okay, so I know you’re now probably wondering, “how can Instagram or Facebook help with my advertising?”.

Well, probably one of best answers I can give you is that IT IS FREE (yes, you can run paid ads, but that’s not what I’m talking about here)!  What I’m talking about is the stuff where you post about your company on your social site and it’s no more work or cost than hitting that “Publish” button. If you post and don’t get sales, then it is okay. It’s not like you just spent tons of money on it and then didn’t have any results from it. But if you do get results from it then that would be a nice bonus that comes without a cost.

Using social media for advertising makes it so you can interact with other accounts that are like yours and by doing that people beginning to see what your business has to offer and they want to learn more about what you do. It’s great for networking, reaching potential leads, talking about sales, and just gaining overall visibility online. You’ve spread your reach and promoted your company without paying a dime.

So if you don’t already use social media for advertising, then you should get out there right now and create the account that is going to help your business!

How To Increase Your Instagram Following

 

Are you having trouble gaining Instagram followers? Do you want more followers, but just don’t know how to get them? Here are five of the best ways to increase your Instagram following:

1. Create a cohesive, attractive account. Instagram is all about the images, therefore you want your page to look nice. Sure, everyone wants to post “real” stuff, but that’s what Facebook is for, am I right? So if you are looking to increase your following and move past having less than 200, then save that stuff for other social accounts and only post attractive pictures.

2. Don’t try to gain followers through the oh so popular loops. This is a huge turn off and keeps real, authentic followers at bay. You want to create a genuine following, not just people trying to have a high follower count.

3. Be original. Don’t copy and repost all the time. Try to only post your own photos, and especially steer clear of memes. People like to know that what you see is what you get. So make sure you post only your own content, don’t take photos off the internet and post them just so you have a post for the day.

4. Interact is the name of the game. Comment, like, follow, and interact with all of your followers and with new accounts. If someone starts following you it doesn’t mean that you necessarily have to start following them back, but be sure to go and leave a comment and like some of their photos.

5. Finally, remember, a successful account is not measured by how many followers that you have but rather by the interaction that you have from the followers that you DO have. With Instagram’s new algorithm, the more people like and comment on your posts the more they will see them in their feed.

Instagram

 

I know I have talked quite a bit about social media in my posts, but there’s so much that social media can do for your business.  As I have said many times, social media is a must for your business, and not only is it great for advertising, but it’s free!

Since starting in 2010 Instagram now has over 150 millions monthly users.

Think about it for a sec. That’s a lot of people,

So you know that Instagram is one of the best places to advertise, but you don’t quite know how to start it and make it work. Well, that’s okay because I’m going to tell you how to make your Instagram business account productive.

One: Set up a business account. Business accounts have things that personal accounts don’t, such as showing your business location, phone number, and email, useful stats.

Two: Get posting. Start thinking up some post material and get busy posting on your account. In order to have a successful Instagram, your account must be active. Post at least two or three times a day, the more the better! Make sure that every post has a good caption and lots of hashtags. Hashtags are the key to getting followers, so make sure they’re good ones.

Three: Interact. In order to gain followers, you must visit other accounts, comment, and like photos. The more you interact, the more you get noticed. When people see you commenting on there post they go to check your page out.

Another huge and very important aspect of Instagram is the Instagram Stories. They show up across the top of the “home page” of your app, and if someone starts following your account they automatically see your stories.

There’s so much you can talk about on the “Insta stories”. Do a day in the life, talk about a sale that’s coming up, and hold a poll to see if your follows like this or that better.

You can also save your stories so people that didn’t get a chance to look at them in the 24 hours can. You can put them in different category and they go at the top of your profile above your photos.

Remember, keep things lively and engaging. You don’t want people losing interest! Be more casual in your stories than you usually are. People love having you talk with them like you are friends and not like you’re trying to just sell a product.

A Few Tips on Instagram and How to Use it For your  Business

Instagram is one of social media’s most used platforms. And for goodInstagram is one of social media’s most used platforms. And for reason too!

It’s an excellent means of communication and one of the best ways to get your business out there.

Personally, we (Flocksy), find it one of our most used social media platforms. Instagram can be hugely beneficial for any business, if used correctly.

If you own an online clothing store, for instance, you could share some of your favorite articles of clothing that you sell, tell your followers about discounts and sales, and when clothing is restocked and out of stock. Or, for small businesses, it’s great to get your product out there.

Posting your product in use, or the quality of your product, will help potential customers see what they’ll be getting when they buy your merchandise.

You’re probably thinking that it’s all well and good to put your product out there, but how do you get people to notice your account? And that, is an excellent question. It’s easy enough to just post a photo, right? But getting followers and customers, that isn’t quite as easy, is it? No, it’s not.

So that’s why we’re going to give you a few tips on how to make it easier. When posting a photo on Instagram, here are a few things you always want to remember.

High Quality Photos 

When people are scrolling down their feed, a good, clear photo will stand out. So make sure when posting that your photo has good lighting, is clear, and shows your product at its best.                                                                        Example

Hashtags 

Instagram lets you use up to thirty hashtags per a post. Although you don’t want your account to look spammy (which can happen if you use too many hashtags), you do want to use hashtags to your best advantage. Most people don’t read the hashtags, so we suggest doing your caption, and then a little ways down having your hashtags. That way people can choose whether or not they would like to read the hashtags, but your post can still be easily found. 

A Good Caption  

A good caption is an essential part of an Instagram post. Depending on what you’re posting, captions are endless. Short and catchy captions will make people stop to see your post and what you have to say before moving on. If you do too long of a caption your followers are more apt to read the first sentence and then get bored, moving onto the next post before seeing what you have to say.

Try to condense what you have to say to twenty words or less, making it easy for your followers to read it and then move on. Start your post off with something that will catch your followers eye. For instance, ‘New arrivals in the shop!’. If your followers see something like this at the beginning, they’ll be interested, and want to read more.

Well, that’s all. Thank you for taking the time to read, we hope we’ve helped you build your Instagram account up a bit! 

Here’s a link to our (Flocksy) Instagram’s page: https://instagram.com/goflocksy/ 

Feel free to go and check it out for an example of the tips we mentioned above.