According to Paul, “In the world of fitness, your social media is almost a resume. It really does allow a client, a potential client, to get a feel for you as a person, as a coach, as a brand.” So, in order for Paul to put his best foot forward, he needed high quality content. Not only did he need to make sure his content was professional, but he also needed a wide variety of material — educational, entertaining, motivational, inspiring, and content that told his story. “There’s so many different types of content that you need to put out as a professional fitness coach. I feel like I’m pretty creative in the sense of making reels, but as far as really professional slideshows or PDFs, I don’t have the time to go into Canva and do that. So having Flocksy was very, very beneficial in that sense.”