Pinterest for Your Business


Pinterest, though it may seem like one of social media’s more insignificant platforms, we think it can help you build your business significantly.

I am here to share with you a bit of advice on how to use your  Pinterest account to the best advantage for your business. We personally like to use Pinterest as one of our more relaxed social media platforms. While Facebook and others tend to be more business-like and serious, we use Pinterest to be a little wittier and laid back; overall a more casual part of our business.

 It could also be a  more serious social media platform, depending on how you want to use it. For instance, although we would go for ideas like ‘Silly Sunday’, good ideas for a more serious account would be ‘Quote Wednesday’, or ‘Motivational Monday’. Or if you would like to keep it strictly for posting your product, that too can get you customers. Either way, we believe that Pinterest can strongly benefit your business, no matter what type of account you decide to use.

Boards: Pinterest sets up boards that you name and then add each post to a separate board. This makes it easier for your followers to find what they’re interested in. Get creative with your board names. For instance, if you had an online bookstore, good board names would be ‘Mystery Books’, ‘Children’s Books’, and ‘Classic Literature’. This also can make it so your followers can only follow which boards they’re interested in. 

Filling your boards: This is very important as it helps people see the different things that you have to offer, having a smaller selection on each board makes it appear as though you don’t offer as much as you really might, so be sure to keep them updated with the latest!.The more boards you have and the fuller they are the more people will visit to see the updates.    

Captions: These are also a great way to get people interested. If you’re going for a more casual Pinterest account then use funny and witty captions, or if you’re trying for a more serious one than keep it formal and business-like. So use captions quite a bit.

Hashtags: These are a big part of how to attract people to your account, play around with them, figure out what works. Then use this to your advantage by keeping track on the ones you get the most views on (you can see how many times each hashtag has been used to the right while typing it in) and use them on other posts. Hashtags really do make a world of difference so try hard to find the perfect ones to help promote your business. 

You will be amazed how fast your Pinterest account will grow after using these tips! Don’t get discouraged if you don’t see a difference right away, it takes time. But it will be worth it in the end.

Do you have any other tips for Pinterest? If so, we’d love to hear your thoughts. We’re always looking for ways to improve our account and are always interested in learning something new!

Thanks for taking the time to read.


Leave a Reply