It doesn’t matter what type of business you are running, you should always have an official logo or two. A distinctive logo typically gives the business a form of professionalism and gives the potential customers or an ideal audience something to remember.
Now, what is a logo? A logo is ordinarily a small image with key text. Usually, this text is the name of your business or your official motto. This text is typically accompanied by a memorable image. Something eye-catching. So do you have your primary logo? Good, now go make a second one.
Why would you need a second logo? There are a few reasons why producing two or more logos is an excellent thing. First, you would easily be able to switch which logo you use depending on what you need it for. Also, having more than one logo with varied sizes can help tremendously when you need to comply with certain requirements. As a typical example, if you need your primary logo to fit into a smaller format. You can make additional logos for anything you need, like orientation, size, text, and image.
You will still use your primary logo for almost everything. But, you should consider acquiring a team to help you create more than just the one. Despite what you may believe, having an unlimited graphic design team does not mean you are going to be devoting more money for each logo they create. During that time they work for you, they can make however many logos you may need.
Now, you may not know where to even start when it comes to making a secondary logo. First, think about what you have in the first logo. What is the primary aspect that stands out the most? Is it the text, or maybe the image? Whatever it is, make your second logo different. If your primary has mostly text, then make your secondary an image. One that is sure to stay in the customer’s mind.
It would also be a clever idea to have a sub mark. This is traditionally a small image of something that represents your business. As an example, if your business is about gardening, then make your sub mark an image of a plant or a shovel.
The real importance of incorporating multiple logos in with your business is so customers can easily recognize your brand. If you have multiple little images about you you are sure to stand out more to any audience.