Romance is in the air and it’s time to celebrate Saint Valentine’s Day once again. During a pandemic, it can be difficult to know how to celebrate appropriately. But this year, businesses can mark the holiday with a paper or digital Valentine’s Day campaign that celebrates love, affection, and a promise of a future together. Put your own spin on these five ideas and make an impression on your customers this Valentine’s Day.
If You Ship A Product: Embrace The Personal
Some businesses (especially small businesses) already include personalized or handwritten notes as part of their product packaging. It’s a great way to show your customer you care about them as an individual customer, and that you appreciate their business.
In the weeks before Valentine’s Day, include a paper valentine in all orders shipped out to your customers. How personal the message will be depends on the size of your businesses (you might not have time to send a handwritten note with each order, and that’s okay!). Consider including a picture of a company pet with a sweet message, or send “Best Wishes For A Happy Valentine’s Day!” Don’t forget to include your customer’s first name.
If Your Business Is Online: Show Your Love Digitally
For businesses that don’t ship products directly to customers, there are plenty of other ways to share the Valentine’s Day spirit, but digitally. Launch a Valentine’s campaign by adapting your original marketing posts for the holiday. Use Valentine’s-oriented (hearts, flowers, chocolates) images in your social media posts, on your website, and in your marketing emails.
You could also do a “Countdown To Valentine’s Day” and include a cute picture with a quote, or highlight one of your services for each day. Share photos of your office decorations and ask your customers how they’re celebrating this year.
Host A Valentine’s Charity Match
Spreading the love just got a lot better. Host a charity match where for every dollar spent (on specific products or during a specific time frame; it’s up to you!) you match the contribution and donate it to a charity of your choice.
Showing your customers you care about your community indicates that you are a business with values. If you care enough to donate, then you probably care enough to offer a great product or service, and a great customer service experience as well.
Donating to a charity for Valentine’s Day shows you love and care for more than just the bottom line. It’s a great way to showcase the mission behind your business.
Celebrate The Singles
For many who are single, Valentine’s Day can be an isolating holiday. You can develop your Valentine’s marketing campaign to include content that makes single people feel bad about not being in a romantic relationship.
Choose a day or two to highlight self-care for people who are single and people who are in relationships during the Valentine’s season. If there’s a way to tie in your product or service to self-care, that’s fantastic! Let your customers know how they can put their health and needs first with your business.
Share Your Appreciation
Valentine’s Day is all about showing love and appreciation. It’s a great opportunity for you to show how much you value your customers. You can send a simple message of thanks to your customers, letting them know how much you love being in your business and how they make that possible.
You can also show your appreciation by offering a valuable coupon. Or you can use a “Share the Love this Valentine’s Day” message to offer discounts to customers who refer a friend.
Whatever direction you go, make sure to let your customers know you appreciate them and that you want to thank them for helping make your business possible!
By sending personalized paper messages, running a digital Valentine’s Day campaign, hosting a Valentine’s Day charity match, celebrating the singles, and showing your appreciation, you can reveal more of your personality to your customers. Giving your customers a reason to connect to you is a great way to grow your business!