Whether you’re new to marketing or are a seasoned veteran, every marketer needs to know how to make an explainer video.

Explainer videos are where you can come alongside your customers and give them the answer to their products in the form of your product or service.

They’re a way to show the conflict, turning point, and resolution in the buyer’s journey. But what if you’re stuck on what to do when making your explainer video?

It’s one thing to know the elements that go into one, but you’ll need some creative inspiration to keep your muse pumping for as long as you need it to.

Luckily, we’re here to help you. This blog post will discuss 10 examples of great explainer videos and why we like them so much.

1. Microsoft

Microsoft is one of the tech giants of the modern age, and their explainer video covers the dangers of cybersecurity threats and how Microsoft can help individuals, businesses, and companies better manage this problem.

The smooth graphics, informative speech, and excellent solution make this one of our favorite explainer videos.

See full video here Microsoft & SHI – Animated Explainer Video

2. Cisco

Cisco is another leading cybersecurity company here to showcase its explainer video.

This video details all the companies using their model to complement the threat-centric method, beginning with the concept of trust, the basis for an excellent customer-company relationship.

Because the idea of customer trust is so vital to the image of a functioning business, we’ve rated this explainer video pretty high up on the list.

See full video here Cisco Trusted Access Explainer Video

3. Ahrefs

Ahrefs, using the domain Semrush, is an SEO-keyword search engine. And they make use of that in their explainer video, too!

But, of course, the best way to make sure people know about you is to hook them in immediately with what they’re searching for, and they use that by opening with the phrase “Here’s the problem.” Take a look at their video today!

See full video here What is Ahrefs?

4. Paypal

Have you ever wanted to pay someone without having to give away all your bank account information? If so, Paypal is your site, and their explainer video captures customers’ attention.

The animation combined with live-action filming makes the fantasy of ease with money transfers a reality. The promise of convenience makes this explainer video a good one.

See full video here PayPal – People Rule 30 Second TV Commercial

5. Fonolo

The cute graphics and friendly voice make Fonolo one of the explainer videos we’d recommend to you.

First, the problem is introduced but given a silver lining – you have a thriving business. Still, you need a better call center to keep up with everything.

Then it offers the solution in a chipper tone: Fonolo. This device allows people to automatically be called back once an agent is available. The pleasant voice, layout, color palette, and music make this a great example.

See full video here Fonolo | Explainer Video by Animation Explainers

6. Slack

This explainer video takes a slightly different approach than the ones we’ve covered.

Still, it’s one of the best for that very reason. Rather than discussing the problem and only offering the solution after they remind the customer of their situation,

Slack shows the answer right off the bat. The video below depicts a happy world with a digital HQ so employees can communicate and invite you to join in.

See full video here Work, simplified. | Slack

7. Padmapper

Finding housing can be challenging, but Padmapper is here to help with this adorable commercial.

Using a handmade animation style and tons of visual and musical gags, this one shows the quirky and ridiculous nature of finding an apartment online.

Humor is always a good idea as long as it lands, and this explainer video gets the job done!

See full video here What is PadMapper?

8. Crazy Egg

Crazy Egg’s explainer video below taps into an issue that all marketers have: the need to analyze and expand their web traffic.

The problem is relatable, meaning they can discuss it in detail before moving on to the solution – getting one’s website analytics started with Crazy Egg. Look for yourself!

See full video here Crazy Egg

9. Litmus Email Previews

This site uses one of the coolest analogies ever to convey its message: ninjas!

Sometimes conjuring up an image of something extraordinary to get the customer’s attention works wonders.

Combine that with the fluid graphics and fun art style; you’ve got a great explainer video.

See full video here Litmus Email Previews in a Nutshell

10. Zendesk

Zendesk, like many other explainer videos described here, makes use of visually stimulating elements to deliver a compelling message about a product people desperately need.

For example, customer service is defined using shapes, in keeping with their brand redesign, and the analogy of puzzle pieces to people is kept as a theme throughout the video. Take a look to see what we mean.

See full video here Introducing The New Zendesk

Need a hand making an explainer video for your business? You’ve come to the right place.

An explainer video can assist with business, advertising, and marketing in several ways. What is an explainer video, you might ask? Well, an explainer video is a short film explaining your product to the consumer and why they should buy it.

Generally, explainer videos are used as both advertising and explanation of your product, and they tend to be phrased in a problem-solution manner.

However, creating a good explainer video can be a bit daunting!

In this guide, I’ll give you ten tips on how you can make an awesome explainer video for your business in order to drive up sales and show others how you stand out uniquely from the rest of the crowd.

1. Know Your Audience.

Knowing who you’re marketing to is incredibly important in order to craft a good explainer video. Different age groups, ethnic groups, and genders prefer different things to be in their advertising.

For example, if you plan on selling a men’s deodorant, focusing on the dainty smell of perfume and the soft feeling of the smell against their smooth skin would not be ideal.

Conversely, an elderly couple is not going to be particularly impressed by the idea of TikTok references in an advertisement about the ideal arthritis medication for people their age.

Below is a video from the YouTube Creators themselves about how you can know and understand your audience for the content you’re making.

2. Script Writing.

A good video can’t take off without a good script! Scripts should explain what the problem is that the product is aiming to solve, possible pitfalls that other products may cause, and the solution: your product.

It’s best to keep these scripts entertaining (another reason you should know your audience well!), brief, and clear. Without these things, you’ll have a hard time keeping your viewership engaged, and the quality of your work could suffer.

Here’s a video from Eduard Stinga on the topic.

3. Clarity.

As discussed above, clarity both in the script and in the visuals is essential for a good explainer video!

A good script leaves no room for errors or confusion and is easy to recount without having to write down notes, and should be structured in an orderly fashion so potential customers can keep track of what you’re saying easily.

The explainer video should include the most important information about your product, what it does, and what needs it fulfills, rather than being a novel about everything in detail. For tips on this, you can view Biteable’s video on how to create a clear and enticing script.

4. Brevity.

Just as important as clarity is the issue of brevity. It can seem like a daunting task to keep the word count down enough to fit into a focused, minute-or-two-long video.

You should always have a thesis statement and supporting statements when discussing your product, and the elimination of the extra word fluff is a must.

This way, you can capture customers in their busy lives or with their short attention spans and get your information across in an easy-to-read, concise manner.

Jazza explains this concept below, but there are many resources available to help you accomplish this goal.

5. Include FAQs.

Picture this: you’ve followed all the tips above, and you still can’t seem to get audience members to stick around or engage with your product.

If this is you, you’ll want to provide a frequently-asked-questions section in order to avoid confusion with your audience.

These questions can be polled from the audience directly, or you can anticipate beforehand which questions they might ask.

This will improve clarity if you find that the brevity of your video is impeding your outreach. The Collaboration Coach has a way to make an FAQ page that balances the need for conciseness with the need for clarity.

6. Include A Call To Action.

At the conclusion of your explainer video, you should always include a call to action.

Calls to action are the bread and butter of advertising; that’s what gets customers buying your products!

A call to action can be phrased as a question (“So what are you waiting for?”), or statements (“Call us today to order your first subscription!”).

If you find yourself having a hard time writing a call to action, not to worry! Sleeknote has you covered in this department.

7. Ensure Accessibility.

If your market audience is human (which they will be!), there’s a strong possibility that people with disabilities will be viewing your explainer video.

Including captions or a transcript is a must for the deaf and hard-of-hearing, and you should always ensure that your audio is stellar for those with a visual impairment.

And if you’re marketing to disabled folks directly, pay extra-close attention to these things!

An overstimulating visual palette will drive away the autistic, and if you’re selling something to dyslexic people, make sure you use their preferred font and colors so as to make it readable to them.

Some people need a little extra help, and it’s your job to provide that so they can see how awesome your product is!

Below, Aquent Gymnasium explains how to accomplish these things.

8. Magical-Tier Video Production.

Even if you have the most glorious script ever to grace mankind, that won’t mean anything unless you can put the rubber to the road and make that video look beautiful!

Your advertisement should include engaging graphics, well-designed fonts, and interesting scenarios.

Hire the right actors for the role if it’s a live-action production, or get someone to make you some wondrous animated content for the role.

There are many ways to accomplish a professional, engaging, and entertaining blog post.

Below, Parker Walbeck is just the guy to help you.

9. Serenading Sound Quality.

Now, we’re onto the final stage of production: the sound production.

Music, funny voices and company jingles can cement your explainer video in a customer’s mind as interesting, unique, and most of all, helpful.

Music should never drown out voice over, and if you want a captivated audience, you’ll use music that’s appropriate for the advertisement’s tone and genre.

Remember to keep your audience in mind when choosing the sound production! Monkey Pixels has some tips for us all on how to accomplish a gorgeous sound reel for your next commercial.

10. Influence the World!

Now that you’ve got an amazing script, video, and sound scene, it’s time to share your explainer video with the world.

One of the many ways you can accomplish this is by paying influencers to advertise your content in their videos.

Many companies such as Hello Fresh and Dollar Shave Club do this in order to maximize their audience while those people are watching videos anyway.

But there are numerous tips you can employ in order to accomplish this same goal.

Don’t take my word for it – Matt Byrom’s got us covered with eleven tips on how to slay it with your perfect, informative, amazing explainer video!