If you own a business or brand, you probably know the difficulty of creating an engaging and intriguing digital ad.

People love visuals but typically have difficulty keeping their attention on any one thing for too long, including sales pitches and promotional materials meant to move products.

You can alleviate this problem by turning to motion graphics — a medium not used nearly frequently enough for the awesome power of its storytelling ability and novelty.

What Are Motion Graphics?

Motion graphics, also known as motion design, are animation or digital videos that create the illusion of motion. They typically have audio, sound effects, and music.

Types of motion graphics include:

● Character animations & storytelling
● Logo reveals
● Text and graphic animation
● Animated titling
● Animated ads
● Animated explainers
● Animated logos

● Animated text
● Graphic loops
● Product animation
● Template editing
● Transparent animated assets
● UI/UX animation
● Lyric videos
● Animated PPT Presentations

● Screen replacements
● Live-action explainer videos
● Whiteboard animations
● Stop motions
● Collage style animations
● Kinetic typography
● Screencast instructional videos

There are a few key reasons you should use motion graphics, as well as some principles to keep in mind if you choose to use them for your business.

Here are ten such principles if you decide to take your company or storytelling to the next level.

Our Top 10 Motion Graphics Tips

Keep The Animation Fluid And Smooth

Reading plain words on a screen can be incredibly boring for many potential customers. No one likes to sit and read for hours about products they may or may not want.

Great motion graphics will add a new dimension to your marketing if they’re fluid and smooth. Bare bones, gliding motion graphics are a great way to keep your audience engaged as a narrator reads text off a screen.

Motion graphics over text have even helped artists like Weird Al Yankovic create compelling and memorable music videos.

Start With Custom Templates

If your company doesn’t have the creative talent or expertise to create motion graphics from scratch, you can always use templates from places like Canva.

These templates are pre-packaged to be totally slick and professional, so you won’t have to worry about customer reactions.

There are thousands of online templates for any imaginable scenario or sales pitch you can think of, so be sure to look around and choose wisely when creating your campaigns.

Want something more unique and on-brand? Flocksy can create custom motion graphics templates for you on Canva — so you can edit them whenever and however you want for future ad campaigns!

Relate The Graphic To Your Brand

Specify exactly what motion graphics you need and scour the net for those that best fit your needs and story. You want to make sure the motion graphics you’re using reflect your brand voice and match your aesthetic.

Finding premium graphics that relate to your company’s mission and guide your customers through the what and why of your products or services will engage their minds and teach them why your company stands out from the rest of the industry.

That’s why choosing professional motion graphics artists to create GIFs, social media content, and animated ads can be a great choice. A professional motion graphics artist will ensure that all your video content matches the colors, fonts, styling, and voice of your brand.

Always Stay Original

Again, no matter which route you take, staying true to your company’s style and choosing images that represent your brand messaging is always of the utmost importance.

Customers like you for you, so stay original when animating, or choose motion graphics that capture the mind and engage the eyes.

If you stay original and know what you want when you choose your motion graphics, there’s no limit to how far this impressive medium can take you.

Keep It Colorful

Many consumers enjoy motion graphics because they’re exciting. For example, colors such as vibrant reds, deep blues, and natural greens can catch a consumer’s eye when browsing social media or the web.

When selecting or making your motion graphics, be sure to pay close attention to the colors you’re choosing and why, relating your choice to the product and overall narrative.

While stark motion graphics can be highly stylized, many people today gravitate to the more expressive and colorful styles throughout the online landscape today.

Combine Animated Elements To Static Photos

One of the coolest products motion graphics offer right now is the mixing of animated pictures, backgrounds, and objects into an ordinarily static picture.

Your company can use a photo or image from another marketing campaign or start from scratch, blending animated doodles, clip art, or expressive characters into the photograph to create an entirely new and engaging campaign.

This method is effective because of the craft and skill in merging two different mediums to create something entirely new.

Stay True To The Fundamentals Of Aesthetics

If you’re all-in on motion graphics, there are some great things to remember before you officially start to make your impact. For example, you need to understand the basics of artistic composition and color.

Remember to utilize unity, hierarchy, and contrast within your videos. In other words, keep all visual elements in agreement with each other and point the viewer’s eye toward the point of the screen you want by slightly tipping the balance of the image within that local region.

Even simple animations should be framed in interesting angles and move in a way that pleases the eye.

Go Looking For Inspiration

If you’ve reached your limit on creativity and developed a case of graphics block, there’s always inspiration on other sites.

Don’t just copy these, of course, but looking at others’ creative work can often inspire a breakthrough or renew a sense of purpose and novelty.

Some of the best sites to search when looking for a leg up on the competition are Behance, Dribble, and Muzil.

There are hundreds of graphics between these sites and more, so something is bound to spark a creative moment.

Don’t Make It Too Distracting

Lastly, your animated graphic shouldn’t distract from your product, brand, or overall message.

It can be tempting to create a meticulous, complex, or overly busy graphic to wow your customers, but all you’ll really be doing at the end of the day is shifting their focus away from what you’re selling to what you’ve created.

Great graphics don’t have to be highly complex or overly ornate; many of today’s best graphics are simple, clean, and straightforward.

Use A Company With Motion Graphics Experience

One of the best companies in the business for motion graphics in business is Flocksy.

Flocksy has a team of dedicated graphic artists who are skilled in their crafts and who will take direction and feedback well every time, giving you motion graphics that stand out from the crowd and entice your customers to trust your company and its products.

Trust Flocksy For All Your Motion Graphics Needs!

Our team of Motion Graphics Artists specializes in several online marketing and content creation services. You can rest assured that your Flocksy creative team is well-trained in their field and possesses the skill to create fantastic motion graphics and animated videos. We only hire pre-vetted experts who know the ins and outs of motion graphics intimately.

For Unlimited Motion Graphics and Video Editing services that won’t break the bank, sign up risk-free today at Flocksy.com!