What Is Rebranding?

  • I’ve been reading about how to grow, reach more potential clients (hopefully through social media, like we’ve been encouraging you), and reach your full business potential.

    Someone suggests REBRANDING. What exactly is that though?

    Well, rebranding is an excellent way to give your business a new start. A fresh slate, if you must. It is a marketing strategy in which a new name, symbol, design, logo, or some combination of all of those are used to change an already established brand.

    So basically you take your company and give it a massive face-lift. Like, a big, big one.

    By changing the name, design, etc, you are letting people know that lots of things are changing. People tend to not read information that much, but change your business’ name and I bet they’ll notice!

    This is a great way to do a complete turnaround, and many businesses have successfully done it. Harley-Davidson, Pabst Blue Ribbon, McDonald’s, and Target, to name a few. They all sound that they were companies that either were stuck in a rut, considered unhealthy, cheap, and/or had a bad reputation. With a whole lot of vision, some good marketing, and some rebranding they are now some worldwide known businesses.

    Introducing a new logo, product, or service is also a perfect time to consider switching things up. What better time to change what you’re all about, company vision, or name as when you have a new product?

    So if your company is struggling, consider rebranding, because it may just be for you.

Blog post ideas

One thing we all have a problem with when writing for our blog is we run out of things to talk about. You probably mostly have this problem if you have a business blog. I mean think about it. If you have a personal blog then there is always something to talk about, whether it be a new house that you just bought, a painting you’ve been creating, or baby’s first birthday.

But when you have a business blog it’s not so easy as all that, is it? The answer is no. Not. At. All.

Here are a few easy ideas for you to use when all else fails!

What’s new: Write an update about your business, or a problem that was fixed. Tell everyone about the new addition you made to the business and how it’s working out.

Write something about the business: Tell people about how the business came about, what your mission is, or what the next step is that you plan to take to bring things to the next level. You’ve got to write about the most recent things that are happening, but you can’t forget to tell them a little history too, every once in a while.

Do a story on the owners: A post about the owner is a never fail! Write about what they love and what are their interests are. Talk about why they started the business. Make it a “get to know more about the founders” post. People will love it!

These are always good subjects to use because every now and then it’s nice to change stuff up. That way people want to come back to read more. If you just write the same type of posts day after day interest is quickly lost. Try to do a post like this at least once or twice a month.

How to clear your website’s clutter.

So you have a website. You have good content. How do you make all that stand out?

Clear the clutter? Yep, that’s right. Get rid of all the things pulling your audience away from what you want them to see, and get them focusing on the important stuff (i.e, what you have to offer them).

All the white space:

You need a lot of white space. You want your content to stand out. This means a white background, and plenty of neutral colors (no bright red or pink font, please).

Get rid of the junk: 

Have a messy header? Too much in the sidebar? Lots of ad between pages? Hit the delete button. You don’t want all that taking up space, and your audience sure as hell doesn’t want to have to wade through all that just to find your content.

Make them see what YOU want them to see:

If your writing in your strong point make it clear, concise, and to the point. If you have nice images make sure that they are large, and all the same size. Selling a product? Be sure to make the listing easy to view, be clear about what you are selling, and make sure that you have a good description of the product.

Make your site easy to navigate:

Nobody likes to wander around in the dark. You want people to easily be able to find things on your site. Whether it’s an “about us” page, or your terms and conditions be sure that you have them easily accessible.

Don’t get stuck in a rut:

Been doing things one way for a while? Maybe it’s time for a face lift. Sometimes new is better, and every so often take a step back to review, look over things, and (even better) ask for some objective insight into what others think about your site.

Make sure things WORK:

Nobody likes a slow website, and nothing makes folks leave  faster than a slow site. Make sure that you don’t have glitches, links that don’t work, and a wonky interface.

 

Using these six easy steps above your website will stand out bright and clear!

Thanks for taking the time to read. Questions are always welcome.

 

The Importance of Social Media for your Business

 

                  

 

Some people think that social media is a bad thing, and yes, it can be, if used incorrectly. But we think quite the contrary. We believe that social media can be hugely beneficial for your business. Instagram, Pinterest, Facebook, Snapchat, and  many more can benefit your business immensely. All of these can display your product, let people know about your business, and overall bring you customers. The social media team here at Flocksy use almost all of these and have found that they have helped us a lot with building our business.

It is important for your business for many reasons, but one of the (many) is that it can be used to communicate with your customers in ways that you don’t usually get the chance to. You can be more casual and laid back with potential customers, let them see that although you’re a business, you aren’t always formal and serious. They can be free to ask you questions in the comments that they might not always feel as comfortable asking on your site. It lets your customers see a whole new side to your business that they may not have even known existed.

Let’s take Instagram for instance. Instagram has added the recent feature of Instagram Stories. You can take a photo or video and your followers can see it for 24 hours. You could use this feature to your business’s advantage by doing a day in the life. You could take videos of your day, at the office, going out for coffee. All the things that your customers don’t get to see when they visit your site. But this is just one of the many great advantages there are to having social media for your business.

 It may take a while before you start seeing signs that these social media platforms are making a difference, but if used correctly, over time you will see the increase of customers.

If your business doesn’t have at least one social media platform we highly encourage you to start one. It’ll be worth the work when you see the increase in costumers.

Feel free to ask any questions you may have. Thank you for taking the time to read!

Sophia