“Sam is an entrepreneur with a strong technical background and a bachelors degree in web development. His personal mantra includes a firm belief in the power of teamwork, the wisdom of taking risks, and that there’s nothing better than bacon. Sam has been a part of the launch of several companies, including Hatchwise, where he is the CTO and all-around guru.”
Video content is the current hot topic in the digital marketing world. You may be wondering how you can access this opportunity. Your videos may not be as aesthetically pleasing or as professional as your competitors’ videos, and you need to stay ahead of the game. You’re not sure what step to take next, but you know that step involves elevating your videos’ quality.
Video editing may be the solution for your marketing needs. Here are reasons why you need unlimited video editing in your toolkit:
Looks More Cohesive
If your footage and audio are not aligned properly without video editing, your marketing campaign will not look as though you’ve invested effort into it. This can give the wrong impression to potentially warm leads and even current customers. Additionally, video editing will allow you to cut out any unnecessary content to ensure that it is concise and captures the viewers’ attention.
Builds Your Brand Reputation
Quality video editing should speak volumes of your business. It shows that you care about how your customers perceive your business and builds credibility. A poorly edited or unedited video will give off the impression that you are just seeking to sell a product or service quickly with no regard for the customer experience. Edited videos are clearly added value to the customers, making them more likely to interact and share.
Supports Better Marketing Outcomes
If you are trying to find quality leads and are specifically targeting viewers who have watched a significant portion of your video, you will find greater success in video editing. Edited videos are not only highly engaging for consumers, but they eliminate any unnecessary distractions in the footage or audio quality that may otherwise cause a user to abandon the video (and sales funnel) early. Higher quality videos may even convince a user to take action immediately without the need for lead nurturing.
Video editing has the capability of transforming your target audience’s experiences from the moment they first learn about your business to the moment when they make the executive decision to support you financially. By investing in higher quality videos through editing, you can ensure a greater return on investment for your marketing campaigns.
However, it is important to take advantage of unlimited video editing; you do not want to be restricted in the power capability of your campaigns. Unlimited video editing will allow you to put your best foot forward.
We all know that good managers and business leaders look for collaboration experience in new hires. Even in highly competitive sales environments, teamwork can help companies meet their performance goals. I have compiled several ways that teamwork can uplift both the company and its employees:
Fills in Skillset Gaps
You need to have employees that are adept at teamwork on your side as they will play to each other’s strengths in project management for the benefit of the company. Say that you’re the creative of the group, and one of your other teammates is more statistics oriented. If your teammate was to tackle a project towards creating an ad for the company, they would likely come to you for your expertise in writing copy while they run analytics on best possible keywords to attract your customers. With that power team, it’s no wonder you’ll be able to complete your appealing ad on time!
Allows for New Ideas
Modern workplaces are increasingly recognizing the benefits of diversity and inclusion on their projects. By fostering diversity and inclusion in your teamwork, you are naturally inviting new perspectives into the conversation and inspiring innovations. Teamwork also allows higher quality ideas as they are often vetted in group discussions.
Solves Problems Faster
When everyone works together, it is no wonder that the team is productive and completes tasks more efficiently. Even if the team is at a crossroads, a quick brainstorming session together can assist in the process of finding a viable solution.
Encourages Communication
We all know that this skill is an important facet of teamwork. However, did you know that teamwork also involves communication for conflict resolution? If you don’t agree on a concept that a coworker has put forth as a solution or believe strongly that a project should be completed a certain way, you will require compromise to continue to exceed your supervisor’s expectations for the project. Teamwork lays the foundation for strong communication as team members must resolve their arguments internally rather than notifying a supervisor.
Elevates Team Members
Teamwork is a natural morale-booster. Each team member is made to feel valued and heard for their input to the project. The employees’ morale will also translate into how they view their company as well as whether they exhibit company loyalty.
Are we missing any key points? Let us know how teamwork has impacted your company for the better.
Every business faces its own uniques challenges; however, those that want to have an online presence are all faced with one very similar one. How to design, update, and maintain their websites. Words such as “mobile optimization,” and “page loading speed,” can quickly become confusing, because, to the inexperienced, web development is a complicated world.
In this day and age, a website for any company is a must. People love to search, learn, and shop from mobile devices, and that’s why companies should understand the value of having a website to promote their business, even if they have a physical store location.
Five ways that having a website benefits business owners.
1.Builds brand awareness: Having an online presence allows you to be better able to let people know what makes you and your company unique. It sets you apart and will enable you to nurture your brand.
2.Keeps customers up to date: Having a website means that you can connect better with your customers and let them know new deals and information about your company.
3. Builds a relationship: Being able to communicate with your customers means that you can build a better relationship with your customers.
4. Fosters transparency: Connecting with your customers and communicating with them online means that you are building a relationship of trust. You want your customers to trust you and know that you only have the best product or services for them. That creates transparency that customers find incredibly valuable.
5.Increases sales: All of the above combined has one huge benefit for you and your company: an increase in sales. Online exposure, building and fostering customer relationships, and increasing brand awareness all help to increase sales and allow you to see higher ROI.
How you go about creating a website can vary. Many people hire a team to design and add content to their site and then call it a day. However, that is not recommended. It’s better to consider hiring a company that can provide you with ongoing, unlimited web development, so that not only is your site designed and built, but it is also maintained. Because the work of a website does not stop after it is designed and active. It has to be updated and optimized on a daily and weekly basis to continue to be effective and efficient.
If you’re unsure as to whether or not hiring an unlimited copyrighting team for your business is really necessary, then keep reading because below we have collected three reasons of why it’s absolutely essential for you to hire an unlimited copyrighting team.
Three Reasons Why You Need an UnlimitedCopywriting Team:
One: Let’s be serious. You can’t write your own website. It just isn’t possible, and it’s certainly isn’t realistic. There’s going to be many different pages and sections that you’ll have to write copy for, and it’s probably going to take you quite a while. This is where an unlimited copywriting team can come in. Not only will they be able to do it much faster, but the copy will be only the highest quality.
Two: Perhaps the worst fear of any business owner is having a spelling or grammar error found on their website or in any of their company’s copy overall.When you have an unlimited copywriting team, you can have those worries vanish. You don’t even have to worry about proofreading. The copywriting team can take care of it all for you, and you’ll instantly feel stress vanish.
Three: Let’s be honest. We all want to be better than our competitors when it comes to our business. This means that you need to have the best of everything, especially copy. An unlimited copywriting team will give you precisely that. When you hire a team to write your copy, you’ll receive only the best copy and nothing less.
Overall, it’s essential that you hire a copywriting team to write the copy for your business. We recommend you use one that will give you unlimited copywriting so that you’ll be able to utilize it fully. However, no matter how often you use them, you certainly need an on-demand unlimited copywriting team to write the copy for your business. Trust me, it’ll be more than worth it.
So, you have a business, and you have customers; however, you feel as though things have plateaued. You’re not moving forward, with sales, generating new leads, or increasing website traffic, and you are not sure what is the cause of it. One way to instantly give your company a fresh look and a facelift is a new logo. A new logo says that you are changing things up and your company is growing. It’s a subtle way to let your customers and the public, in general, know that you are making improvements in the company.
Companies such as Wendy’s, Uber, Mac Donald’s, and MasterCard have successfully updated their logos without changing ownership.
Something so simple as an updated logo to (you don’t even need to change it) refresh everything and make your business look like a whole new company, while still remaining the same.
Three ways to know if you need a new logo design:
One: If you see a decline in sales, and notice that you are not generating new leads, then it’s time to try something new. Nothing says, “We are updating things around here!” as a new logo design does. It may be just the thing that you need to grab some new interest.
Two: If you are changing your company’s colors (think Walmart moving from blue and gray to tan)it may be time to update your logo as well. If your brand is updating, you may want to update the logo at the same time.
Three: Last but not least, why not? Why not create a new logo design for your business and not let things get stale, and if you’ve had your logo for some time and you feel that your company is in a slump, you may want to think about re-branding, and that would include a new logo design. If you believe that things need shaking up, then a new and improved logo is a great way to do that.
Updating your logo should never be off the table. Keep in mind, maybe you have a good thing that is working (think Apple), and your company is seeing incredible expiation and growth. In that case, don’t worry about updating your logo. However, if you feel that you need to give your business a new look, an updated logo is the perfect way to do that. And in that case, get out there and find the perfect graphic designer to bring your new logo to life!
If you’ve read anything about copywriting, whether it was on why you should hire a copywriter or what copywriting is, then it probably goes without saying that you need a copywriting team for your business. And that is true. But more than just a team, you need an excellent team that can help your business with every bit of content your website or blog might need. You’ll even need one for social posts, brochures, etc.
That’s a lot for one team to handle. How do you find the right people to work on your content, and how can you be sure you’re getting the most bang for your buck?
In this post, I’d like to talk about what a copywriting team is, what you should expect from a great team, including four examples of good marketing material writing, and how to manage a successful team. I’m sure if you’re still on the fence, they’ll convince you that you need a great team for your business.
What is a Copywriting Team?
A copywriting team is a group of individuals who can all work together and with you to create content for your website, blog, social media, ads, banners, and more. They possess the skills and experience to create SEO content that not only attracts readers but also converts, engages, and keeps people browsing your site.
Importance of Copywriting in Digital Marketing
You know that copywriting is important, but why is it crucial for marketing, and why can’t you just do it yourself? Here’s why you should strongly consider one for your content.
Increase Your SEO
Long-form, original, and high-quality content is a standard among top-ranking websites. When you work with a good team of copywriters, they’ll meet SEO requirements and look at ranking trends to ensure your page reaches the top of the listings.
Help Visitors Recognize Your Brand
Professional-looking website design isn’t complete without the content to fill it up. When you look at a page that barely has any copy, it almost looks like spam, and it certainly doesn’t look like the company put much time and effort into it.
You want your site to teach visitors about your brand, give them a sense of your personality, and connect with you personally. Whether your visitors are shopping, looking for helpful information, or looking to establish trust with your brand, high-quality content is how you help them.
Make & Save Money
Evergreen content is a huge aid to your long-term marketing strategy. Potential customer traffic will still be directed to the page long after you’ve posted it, especially if you keep it up to date. What’s more, if that content is truly high-quality, it’ll compel action like sales. Quality content is great for your ROI and pays for itself, often double and triple.
So, what makes good marketing content? Let’s take a peek.
Four Examples of Good Marketing Material:
One: Newsletters and emails are a foundation of marketing for any business, but they can be a challenge to write. Do you make them fun and have plenty of calls to action? Or do you prefer to have them more business-like and allow them to speak for themselves? Well, copywriters can take the load off your shoulders because they can write it for you and communicate your message to your target audience.
Two: Writing a blog post can be even more difficult. You need to consider so many different aspects, such as how to format it or what tone to use. They’re time-consuming, and it’s more than likely that you don’t have the time to put together a blog post with all the necessary research and editing. That’s where a content team becomes your marketing BFF because they can take your links and what you want to say and create a well-written and engaging post. Then all you have to do is add some images and hit publish.
Three: Every business uses ads, but how do you write the perfect campaign? An advertisement should make people want to stop and read it, then follow through with the call-to-action. An excellent content team can help you do that! They have the experience and knowledge necessary to get those link clicks and convert text into a sale.
Four: Of all the things we talked about above, this is perhaps the most important because it’s where everything begins- web pages. Your marketing efforts won’t pay off if you have good copy everywhere but on your site. That’s why you need someone who can not only write good but fantastic copy, and a good copywriting team can do just that. They can build content for your site that communicates your message, educates customers about a product or service, and engage your visitors.
Outsourcing to a Copywriting Service
Copywriting, as you can likely now see, is a full-time, ongoing process that your business will need indefinitely. Hiring a professional copywriting service can help you create quality content without going through the long, stressful hiring process. Your copywriting team can handle your copywriting workflow without disrupting your business flow.
The copywriters at Flocksy have a great track record for delivering quality content that you can rely on to deliver your message and promote action. Your dedicated project manager oversees each project, and you’ll be able to chat directly with the writer assigned to your project if you have any questions or concerns.
Moreover, the brand buckets mean you can attach a style and brand guide once, and our writers will have access to it with every project. Our writers are professional, vetted, and have experience with SEO content marketing, emails, blogs, ads, and everything in between. They’ll send you the files once the project is finished, and if you want to change anything, you’ll have unlimited revisions to get it just right.
A quality, comprehensive copywriting service is the most effective way to boost your content output while you continue handling all the other important parts of running a business.
But what about hiring a freelance copywriter? There are several pros and cons to each. Let’s discuss those now.
Is Hiring a Freelance Copywriter Worth It?
You’ll have a lot to consider when you’re looking to delegate your content work. As the business owner of a smaller company, the content creation may have fallen on you, and taking up that task is commendable. However, it’s typically best to have a professional writer do the writing. But who do you choose?
Should you reach out to a freelancer or contact a copywriting service? There can be pros and cons to either approach. With freelancers, you’ll find them on platforms like Upwork, LinkedIn, and more. There will be writers for every type of content piece, and you’ll be able to see if a person has experience with the content you need.
In general, here are the pros and cons of working directly with a freelancer:
Pros
More affordable. Because you’re just paying for one service and one job, it’ll typically be cheaper to pay a freelancer for a single project. You won’t be paying for an ongoing service that may or may not include other services in addition to copywriting. That said, an experienced copywriter can be more costly. They may even charge upwards of $75 per 1000 words.
Fast results. Assuming you find a writer quickly, they’ll typically be able to produce your content in 24-72 hours. They’ll receive instructions from you, your approximate or firm deadline, and get to work.
Flexible adaptation to your requirements. You’ll be able to teach the freelancer what you need, and if you establish a connection with them, you’ll essentially have your own copywriter without the in-house hiring.
Cons
It’s hard to find a good writer. There are thousands of writers to choose from on those freelance platforms, so you’re bound to find a good one quickly. Right? Well, that may not always be the case. To be a good writer for your company, they’ll need to: a) understand your field, b) adhere to deadlines, c) often excellent communication, and d) submit objectively well-written articles. They do exist, but you’ll certainly pay for top talent because they know how valuable they are, which can translate into higher costs and a lot of time spent looking for someone.
The quality of articles without an editor is unreliable. Editors and proofreading are a must. No matter how talented the writer is, they’re bound to miss something in their writing because the writer will have an inherent blind spot since they know what they’re trying to say. Adding an editor to the process can cost more. Still, it’s necessary if your freelancer doesn’t already work with one, particularly if you’ll be delivering several projects to them with tight deadlines.
A lot of effort. Looking for the right author and communicating your needs can be almost as time-consuming as looking for an in-house employee. The whole reason you’re looking for a freelancer is to save time, not spend even more of it focused on only one task.
Freelancers can overlook technical tasks. In some cases, technical requirements such as reference sheets or formatting can be forgotten by the freelancer. What’s more, if you have a specific program or tool you use for your content, and they don’t have it, you might spend a lot of time translating their documents into the format you need.
Is a Copywriting Service Better Than Freelancers?
Working with a copywriting service or company can provide other benefits that working with an individual copywriter or freelancer can’t.
A copywriting service team will typically consist of writers, experts, a quality assurance manager, and a project manager. Because of the included checks and balances, many prefer working with a service for the following reasons.
5 Factors That May Make You Want to Work With a Copywriting Service
There’s a delegated process. The copywriting service will choose professionals to hire and control the ones who get to work on projects with them. They’ll vet their creatives and typically choose only those that show dedication to their work. As you can guess, subsequent content creation is of high quality. That’s what we stand by at Flocksy.
Consistent quality. By the end of every project you submit with Flocksy, you’ll have excellent content that meets SEO requirements as well as any specific needs you assign. You get this because the writers that come to work for us every day always put quality first. That’s why we hired them.
Ease of communication. Writers and clients think about and speak about content differently. You might not be able to explain what you’re looking for using their copywriting terms. Thanks to the regular communication between you and the project manager and writer, you’ll enjoy a stress-free project process. You’ll be able to use Loom video messaging to describe your project if that’s easier for you, and you can always go back and forth with the writer through chat. Our Zapier integration also makes it easy to get updates on the apps you use most.
You won’t need to explain technical requirements. Thanks to our writers’ experience, you won’t have to explain your formatting needs more than once. They’ll understand SEO requirements, what social posts need, how to create compelling landing page copy, etc.
There are guarantees. Flocksy strives to develop long-term relationships with our clients and values our clients greatly. Should any disputed situations arise, we’ll always work hard to resolve them. Moreover, we only work with qualified professionals, and if quality ever becomes an issue, you know we’ll deal with it internally.
An additional note about edits: Freelancers may not offer revisions as readily as a content team. While it may be doable, it’s not always clear how many revisions you can request. With a copywriting service, revisions will often be considered part of the process. Here at Flocksy, you’ll get unlimited revisions to ensure your content is just how you want it.
Conclusion
A copywriting team can make your words come to life. They understand how to write the best copy for any situation that will help make your company or brand look amazing while making it eye-catching for website visitors. Whether you have a big company or run a startup, a good content team can help you by writing engaging and informative content.
When you’re looking for a copywriting team to help your business, look to Flocksy for great content from highly-qualified professional copywriters. You’ll get unlimited projects and revisions. Allow us to help you get your content just “write.”
It’s plain and simple really; you need an unlimited web development team, unlimited copywriting team, and unlimited graphic design team to make your website look better than fantastic and a place that people want to visit and browse around.
As good as your website looks right now, an unlimited web development team, unlimited copywriting team, and unlimited graphic design team can make it look one of a kind and particular to YOUR business, not anyone else’s.
Five reasons why you need unlimited web development, copywriting, and graphic design teams:
1. You can have an on hand a team of only the very best designers, web developers, and copywriters at your disposal. They will do everything possible to make your site or blog look amazing! All three of these bring you not only people skilled in their jobs but a team of them. Having an unlimited design team, and also an unlimited web development team and unlimited copywriting team means that when you are building a website or blog, they are there to make it amazing. And that is because you have gathered together a group of skilled professionals.
2. It cuts down on the cost that you have for all the design work that you have in a business when it comes to graphic design, copywriting, and a web developer. You get an unlimited graphic design, copywriting, and web development team that you can pay one set price to have for all you need in those departments.
3. They do this for lots of other businesses, and you are only one of many, so they know what they’re doing when it comes to graphic design, copywriting, and web development. So, you have a team that knows exactly what needs to be done, even if you are unsure. I believe that the best teams are teams that know what they’re doing, and they do it well.
4. The greatest part is that they’re unlimited, which means they can take care of all your needs and make it easy for you to pay one set price and not have to pay every time you want a logo designed or a blog post written. Or maybe you just want a change. Having a team available means that you have an easy and quick way of getting graphic design, copywriting, and web development work done when you need it.
5. Whether or not you’re a big business or a small one, they can offer you a lot of resources that you might not have otherwise. Because you’re not checking your budget every time you need a logo or a flyer. You can do it and not have to worry about your budget or anything else!
Having an unlimited design team, unlimited web development team, and an unlimited copywriting team can make your website shine. It is everything you need when starting out as a business, but also if you are five years into having a business. Either way, it can really help you out it more ways than one. If you don’t have an unlimited design team, unlimited web development team, and an unlimited copywriting team than you need to look into getting one!
One thing that we haven’t got around to talking about on here is copywriting. I thought that this post might be a good time to talk about the benefits that good writing can have, and why your company needs to be hiring copywriters.
There is a multitude of reasons why your business needs copywriting, and copywriting might just be the missing piece to your website or blog that will allow it to go from great to fantastic.
In this post I’m going to give you 3 reasons why your business should have a copywriter, and what you gain from it. When I’m done I’m sure that I’ll have you convinced that what you need is for your website to be successful is the services of an experienced and talented writer.
Three reasons why you need copywriting:
One: Imagine how much nicer your website could look. I know your website already looks amazing. However, having a copywriter write copy for your blog or website, could really make it look fantastic. Not only are you having someone give an outside approach to your content, but they are also experts. They know how to craft content that draws readers in and engages them. You supply the content and they create something that is not only well-written but is interesting as well.
Two: Time is always the thing people are running out of, especially if you own a business. So, copywriting can make it so you, as a business owner, have much more time to do other and just as important things and still get amazing copy for your website and blogs. All in all, time is money, and hiring a good copywriter can save you time and money.
Three: Copywriting doesn’t just fall under creative content, but also companies such as Flocksy offer such things as editing copy and rewriting, that way if all you have is the rough draft of your own work, the writers can edit and proofread it for you.
Copywriting is useful for many things and if you haven’t given it a try, then you should, because not only is it good for your business, it’s also useful. Here at Flocksy we offer copywriting and so do many other places such as Freelance. Copywriting is just the thing to make your website stand out in not only design-wise but also in writing. Copywriting can help you really tell people about your business, and communicate your goals and mission. It’s a tool that allows you to engage your audience in a way that you might not otherwise be able to.
This past week Jane Manchun Wong, a reverse engineer known for finding new features and changes hidden in the code of popular social apps, made a shocking, and for some, somewhat unsettling announcement. Instagram is considering hiding post likes from viewers.
While the site will navigate as normal, the only thing missing will be the likes visible underneath the post.
Wong posted screenshots and said, “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.”
And then, according to Instagram’s spokesperson, “Exploring ways to reduce pressure on Instagram is something we’re always thinking about,” and one of the main ways that stress is induced is by a feeling of competition that comments and likes raise when compared to other accounts.
Instagram has also hinted at possibly even making it more difficult for the account users to view and count their own likes, by showing them a list, that they would have to total up themselves.
What does this mean for the future?
For many, this presents a unique issue, the main one being that influencers and businesses rely on their engagement to allow potential sponsors and consumers to see how well they are doing, and they may now be at a loss. How will they prove their popularity to everyone? Since many accounts long ago began “buying” followers, the only way to actually know how large an account’s reach is through their engagement. Take that away and what do you have left?
When does this happen?
Instagram has said that as of this week they plan on testing this new method in Canada and see how it is received. I’m sure they are not half as eager to find out as the one billion users that use the app on a daily basis.
If you own a business than there is a good chance you’re advertising and an even better chance that you’re using social media as a way to promote your company and brand. However, sometimes it can be hard to build a good strong following for your business on social media, so how do you go about doing that? Well, there are quite a few ways that you can go about building your business’s social media following. Down below are four ways that you can apply, just to start with.
Four ways you can build your social media following:
1. Host a giveaway: Hosting a giveaway on one of your social media platforms can be a great way to build your social media following. Give away something exciting and that everyone would be interested in winning. That way it will generate lots of interest, and if following your account is one of the requirements you will gain a lot of new followers.
INTERACT:
2. Follow accounts back: When people start to follow you, you can follow them back. Sometimes people tend to like it if they feel like the interest is not one-sided. Every business has had times when people start to follow them for a giveaway or something and then a few days later unfollow them, am I right?
This way they will feel like you saw that they followed you, and then you followed them back. This can be a good way of helping you to create a relationship and help to decrease your follower loss.
3. Reply to people’s comments: No one likes to comment on a photo or video and not get a reply. If you’re not replying to comments, then people aren’t going to want to discuss and interact on your posts. So, in order to make sure that people are interacting with your posts you have to be replying and socializing as well. Not doing so could cause people to stop following you and stop interacting on them.
4. Post good content: Posting good, engaging content can really make the difference between someone following you or not. So make sure you’re posting photos and video that will make people want to follow you. Some things to avoid are controversial (let’s leave the politics at home), negative (no one likes to hear about the lousy weather), or questionable (let’s not air dirty laundry) content.
Building up your social media following is something that every business should be doing. Because gaining followers overnight is not an instant thing. It takes time and focus.
One last note. Yes, you can BUY followers; however, we highly recommend against it. Buying followers is not the same as gaining real-life people that are interested in your company, product, service or brand. They are not invested in you and are not going to increase your traffic or sales.
So, please, don’t even look into buying followers. Stick to the real thing.
We all know that good managers and business leaders look for collaboration experience in new hires. Even in highly competitive sales environments, teamwork can help companies meet their performance goals. I have compiled several ways that teamwork can uplift both the company and its employees:
Two: If you are changing your company’s colors (think Walmart moving from blue and gray to tan)it may be time to update your logo as well. If your brand is updating, you may want to update the logo at the same time.
5. Whether or not you’re a big business or a small one, they can offer you a lot of resources that you might not have otherwise. Because you’re not checking your budget every time you need a logo or a flyer. You can do it and not have to worry about your budget or anything else!
