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7 Surefire Ways To Increase Your Happiness

Ask ten people what their definition of happiness is, and you’ll get ten different answers. A person’s version of happiness depends on their values, priorities, and goals. While the choices and activities that bring you happiness may differ from someone else’s, it’s generally agreed upon that happiness involves a better mood, less stress, and a feeling of personal enrichment.

It’s important to know that happiness is usually the result of another action, whether you’re aware of it or not, and it doesn’t occur in a vacuum. The good news is that there are scientifically proven ways to increase your happiness, at least to some extent. Some are great for a short term boost, while others work towards the greater lifelong journey of personal fulfillment.

Sleep Better

Given that happiness can be elusive, it’s no surprise that the equally elusive good night’s sleep can factor largely in your happiness. Studies have found that getting just one extra hour of restful and uninterrupted sleep a night can make you as happy as getting a huge salary raise. Many of us find it difficult to prioritize sleep, and that is usually due to a desire to be productive at all times. Divorcing yourself from this notion will not only help with sleep, but with overall self care and mindfulness that can also lead to greater happiness.

Reach Out To Your People

We’re all feeling the effects of isolation from our loved ones after the last year. Feeling connected to people around us is a huge contributor to happiness. Even if you aren’t a social butterfly, having a few select close friends or family members to share your life with can make a big difference. Research has shown that happiness is often a collective phenomenon, meant to be experienced with others.

Break A Sweat

You’ve probably gotten (and maybe rolled your eyes at) the advice that physical exercise can do wonders for your mental well being. While many people aren’t necessarily eager to get to the gym, the benefits of getting some form of exercise consistently are undeniable. Exercise gives us better sleep, reduced stress, and those endorphins that really give us a boost of happiness. If the thought of lifting weights is enough to put you off, try going for a quick walk outside, or trying a new sport that interests you.

Fake It Til You Make It

Positive thinking is a tricky phenomenon. Studies have shown that smiling and laughing can activate your happiness, even if you don’t feel like doing either. But fake smiles or laughs, like the ones sometimes asked of customer service workers, don’t work the same way. In order to get the benefits of smiling or laughing, you have to think of something that makes you happy. This could be an abstract concept, or actual memories of good times. In effect, the feedback loop of thinking happy thoughts can lead to overall greater happiness.

Help Someone Else

Personal fulfillment often comes at recognizing a greater cause than oneself. Rather than pursuing your own happiness, look for ways you can bring happiness to others and yours might just follow. Think of something you can offer to others, whether a special skill, your mentor-ship, or simply your time, and find an organization that needs help. Volunteering to help those in need has been shown by researchers to be one of the most reliable ways to increase well-being.

Live In The Moment

In this day and age, being mindful and living in the moment may seem like antiquated concepts, thanks to our constant ability to tune out and find entertainment on any number of screens. But studies show that meditation is a great tool for a greater awareness of and connection to your surroundings. Happiness isn’t about one single activity, but rather being happy in many situations. Remember that mindfulness meditation is a gradual process that requires practice, so try it out for a short period of time every day and see where it takes you.

Make A Plan

So often when we try to completely overhaul our routines, for instance eating healthier or exercising more, we bite off more than we can chew and give up before we really get started. Making manageable and achievable goals and planning your execution has been shown to lead to significantly greater happiness and personal satisfaction. Whether it’s unplugging from your phone for 30 minutes before bed or exercising every day for a week, never underestimate the power of checking something off of a list.

5 Simple Ways to Improve Employee Mental Health

Although mental health is becoming less taboo of a topic, it still holds a lot of weight in the workplace and can seriously damage morale and productivity. However, few businesses prioritize mental health. For those trying to develop a more accommodating environment for their employees, this article will explain five simple ways you can support your employees and improve their mental health.

Cultivate A Positive Work Culture

The only way you’ll be able to convince your employees that you support their mental health is if you cultivate a healthy work environment. There is still a heavy stigma surrounding mental health, so do your best to squash it. It would help if you had continuous conversations to try and make it a more casual and common topic within the office. Employees need to know that their CEO and executives believe in these programs and place great importance upon improving mental health.

Use Current Research

Psychology has drastically changed within the past ten years. The worst thing you can do for your employees is to use outdated resources and advice. It just shows them how unimportant mental health is to you since you couldn’t even bother to research it. Remember to stay up-to-date with your resources so you can give usable advice.

Eliminate Barriers to Resources

You should try and make it as easy as possible for your employees to access these mental health resources. Don’t make them sift through layers of bureaucracy and channels to get help–they shouldn’t have to ask at all! Utilize various methods to reach your employees, such as videos, newsletters, tutorials, and social media posts. By using different formats, you can continuously remind your staff of these programs and encourage participation.

Be Flexible

As you’re trying to improve your work culture and create a positive environment, you should also learn to be more flexible. Due to the pandemic, the typical day in the office has completely shifted as people needed to balance work with their schedules at home. They don’t just sit at their desk for eight hours straight anymore. If you’ve already begun to transition back into the workplace, maintain flexibility and allow them freedom with the scheduling. You’ll find that people will become happier and more productive when they get to work around their lives and routines.

Change How You Value Success

Everyone works differently, which means you can’t measure success with a one-size-fits-all model. Don’t judge your employees based on how much profit they bring you. They need to know that you see them as people, not numbers, and find value in the quality of their work. It would also help if you considered changing how you give feedback. Utilize reviews as an opportunity to check in with each other and gauge happiness levels, as it opens up channels of communication and creates a thriving work culture.

Nearly everyone struggles with their mental health, especially during a global crisis like Covid-19. It is your job as the employer to understand and mitigate potential workplace stress as best you can. The success of your business is inherently linked to your staff’s state of mind. Improving your employees’ mental health will benefit you all, as feeling comfortable can increase productivity and creativity.

5 Signs You’re a Workaholic: And How to Fix It

Are you a workaholic? Contrary to popular belief, there’s more to being a workaholic than simply staying late at the office. It happens when you’ve developed an unhealthy obsession with your job, to the point that your entire sense of self is based on it. This can hurt your relationships, mental health, and overall prospects for your career.

Many workaholics don’t realize they have a problem. You may consider your attitude toward work to be perfectly normal. That’s partly because our society has championed workaholism as a sign of virtue! But in the long run, it’s far better to develop a good balance between work and your other endeavors.

If you’d like to break free of this cycle, read on to learn the 5 main signs that you’re a workaholic.

5. You Pride Yourself On The Number Of Hours You Log

In our society, we’re obsessed with numbers. We look to them as a sign of objective truth. If you think of your job in terms of hours logged, you may be equating more hours with harder work… especially if you’re regularly working overtime.

Don’t fall into the trap of overworking just to feel valued. There is no shame in working a basic 40 hour week and enjoying your time off! In fact, several studies have shown that people who work fewer hours per week are actually more productive. They have time to recharge their brains and spend time on enriching activities such as family time and hobbies, which promotes their overall mental health. Pulling long hours just leads to burnout.

4. You Glamorize Hard Work

In a culture where hard work is equated with success, it’s easy to feel like work is the best use of your time. You may even derive your sense of self worth from your work … and look down on “laziness.” This approach may seem noble and lucrative. Working hard sets you apart from the people who just float through life, right?

It’s important to abandon this classist idea and stop associating back breaking work with good values. You can have a great work ethic and still take time for yourself. Remember, the world’s most successful people work smarter, not harder.

3. You Feel Ashamed When You’re Not Working

Ever feel guilty for taking some time to relax? Are you constantly checking work emails while you’re supposed to be on a break? Workaholics often feel like all their time has to be productive. So, they end up squeezing work into every waking hour.

Not only is this stressful, but it’s also hurting your productivity. Without time to rest and recharge, your brain gets fried, and that means you’ll end up getting less done. So be kind to yourself and take a true break in which you unplug and do something fun!

2. You Connect Everything To Work In Some Way

Our culture considers work to be the main source of our identity. We label people by their professions. In the media, we see successful, wealthy people and hear the phrase “hard work” associated with them. By contrast, people with low income are considered lazy or directionless. While there’s nothing wrong with considering your job a core part of your identity, it shouldn’t make up your entire identity.

Workaholics tend to equate themselves and their worth with their jobs. They are constantly looking for ways to affirm their identity through work. They’ve completely fallen for the idea that our job is our sole defining characteristic. So, they don’t allow themselves to do anything that doesn’t tie into that in some way. Going out for drinks? Make it a networking opportunity. Need to run errands? Better call those prospects while on the road. The cycle never ends.

1. Your Family And Friends Say You’re Absent Or Distant

Workaholics tend to get so preoccupied with work that they neglect social relationships. If you know more about what’s going on in your coworker’s life than your spouse’s, it’s time to rethink your priorities.

After all, overfocusing on your work isn’t just a matter of spending lots of time on it. Most of your mental energy is going toward that as well. How can you truly show up for your loved ones if your mind is stuck at work? Working endless hours is draining, and if you can’t turn off the switch when the workday is done, you’re not able to give your full attention to your family and friends. That’s not fair to them or you.

Wrapping Up: How to Stop Being A Workaholic

As with any addiction, the first step toward treatment is to know you have a problem. Hopefully, this blog has helped you do that. Next, start unlearning the ideas that your identity and success are wholly dependent on your work. You don’t need to pull long hours to be worthy! Finally, start teaching yourself to unplug. Draw a clear line between work and the rest of your life. This may mean turning off notifications once 5 p.m. rolls around, refusing to work on the weekends, or declining that happy hour invite from coworkers.

Remember, workaholism leads to burnout and low productivity. And in the long run, you’ll end up dissatisfied with your job and frustrated that it is your sole source of fulfillment. Take the steps now to break the workaholic trend. You’ll be happier and more productive in the long run.

Bi-Weekly Resource Roundup Volume 6

Hi Flocksy fam!

On the East Coast we’ve been lucking out with some warm weather! It’s been a nice sign that the summer months are on the horizon. I hope you’ve also been able to get outside and enjoy the season’s change wherever you are.

Sam Ryan
… and the rest of Team Flocksy!

Featured team member design of the month:

Here is a label design mockup created for a client by Flocksy team member Sunardi. We think its pretty cool! All custom illustrations/brand designs/marketing materials on Flocksy are created completely from scratch by one of our extremely talented graphic design creatives. Start a graphic design project today and see results in just hours!

Improving Customer Satisfaction And Why It’s Essential To Your Business

by Flocksy writer Matt Gladstone
Customer satisfaction revolves around making sure your customers appreciate your efforts and feel appreciated by your company…   continue

Turn Your Business Idea Into A Career

by Flocksy writer Laurie J Gettings
   Here are some steps you can use to make your own dream of owning a small business come true. continue
 

Should You Choose A Facebook Page Or Group For Your Business?

 by Flocksy writer Rachel Wayne
  If you’ve spent any time on the platform, you’ve seen content on business profiles, aka pages, and in Facebook groups. But which option is better for your business?   continue

Utilizing Google Trends To Enhance Marketing Content

by Flocksy writer Matt Gladstone
Google has a tool which helps you create better and more favorable content more easily, called Google Trends. This tool is great for keeping your content fresh and up to the minute. It also contains many features to check on competition and enhance your existing your content. Here are five ways you can use Google Trends in your favor.   continue 

The 7 Risks All Small Business Owners Need To Be Aware Of

Every business exists in a world of risks. As a small business owner, you face certain risks that are specific to owning a small business. Knowing how to handle those risks is key to directing your small business to success.

Here’s a look at some of the most common risks associated with owning a small business and a few things you can do to mitigate those risks.

Damages To Property

Accidents happen to the best of us. Some accidents are small, like accidentally bumping into someone when you turn a corner. But some accidents can cost your business money, especially when the accident leads to damage to your property. For example, if you spill coffee on your computer, you suddenly have to budget hundreds, even thousands, of dollars to get a new one.

One way to minimize the impact of damage to your property is with a Business Owner’s Policy (BOP). This is a type of insurance that basically combines general liability insurance with property insurance. It will protect your furniture, equipment, and tools that you need to keep your business going.

Customer & Counter Party Risks

Sadly, there are times that customers or suppliers won’t hold up their end of the bargain. They will back out of deals or refuse to pay you or suddenly disappear when it’s time to get your supplies. While this is a fact of doing business, you can reduce your customer and counterparty risks by being scrupulous about who you do business with. The more you can reduce your risks by doing your due diligence about suppliers and vendors, the less of an impact this risk will have.

Running Out Of Cash

To keep your business running, you need enough cash to reach the milestones you need to hit to attract new investors to your business. It’s a critical question to ask: how much cash do you have? As money is moving in and out of your business, that will determine your business’s ability to grow.

Without enough cash, many businesses take on debt. While this might be an easy short-term solution, it won’t help you in the long run. Instead, if you find yourself struggling with your cash flow, look for ways to bring more cash in. Whether that’s new products or services or finding ways to monetize other areas of your business, improving your cash flow into the business is the first step.

Having The Wrong Team

Being strategic about who you bring into your business is crucial. Without the right team, you won’t have the help you need to take your business to the next level. Using your execution power to know what positions are needed to ultimately bring your products and services to market will make the most difference.

Make sure that during the hiring process, you are finding people with the hard skills that you don’t have. They will need to execute ideas and carry your business through the commercialization phase so it’s imperative that they understand where your business is and where you see it going in the future.

Hacking

Cybercrime is a fact of owning a business in today’s market. If you’re accepting credit cards, digital payment types, or keeping confidential customer information, you’re at risk of experiencing a cybercrime. To protect yourself against hacking and other forms of cybercrime, you need Cyber Securities Insurance.

With Cyber Securities Insurance, potential cybercrime against your business will be prevented, detected, and mitigated. Cyber Securities Insurance covers your privacy, data, and network exposure. If you are doing business online, it’s worth the investment. It also provides you with immediate, long-term support in the form of data breach response, data recovery, and coverage for losses from business interruptions.

Injury & Illness

As the owner of a small business, it likely feels like you can’t take a break, even in the event you get sick or injured. In a way, that’s true. Since you’re the driving force behind the success of your business. To protect yourself and your business in case you personally get injured or sick, you need business insurance.

Included in your Business Owner’s Policy, there should be some contingencies to cover the loss of time and wages should you be injured or sick. Other than that, the best thing you can do is live a healthy lifestyle. Stay current on your routine medical appointments and keep a healthy routine for eating and sleeping. That will be a preventative measure that will benefit multiple areas of your life.

Reputation Risks

In today’s marketplace, reputation means a great deal. Consumers want to shop with companies that align with their values. And as your reputation grows, it can evolve to be an important asset. That being said, just a little bad press could be your downfall. Because negative publicity moves so quickly, it’s important to know the fast and easy ways to manage your company’s reputation.

For this, turn to social media and online review sites. They allow you to directly interact with your customers and address any concerns they might have. When doing so, be professional and authentic in your responses. Customers will pick up on the times you’re being phony. Instead, address any complaints with dignity and respect. It’ll go a long way with your customer base.

5 Steps To Land Your Dream Job Today

Every kid is asked what they want to be when they grow up. Once you’re grown up, it feels like you’re supposed to be established in that dream job. Yet many are finding it difficult to land a position they’ve dreamed about for so long.

Instead of struggling to get into that dream position, try these five tricks that will help you stand out and get noticed in the hiring process.

Don’t Forget To Network

Even if you don’t get the job, every interview you do is a chance to build your network. As important as it is to connect with business owners and hiring managers, it’s also important to connect with the people in your industry that have the job you want.

While there are many ways to make these connections, one of the most effective ways today is through social media. Professional sites like LinkedIn can help you identify the people who hold the same position as the one you want. By talking to them about how they found their way to that position, you can develop a road map to achieving your dreams.

Be Qualified (But Know Your Value)

Education is important. Whether you are looking for an office job, a position as a mechanic, or a spot on a dog grooming team, you need some amount of education. Before you go chasing your dream job, know what qualifications companies are looking for. If you don’t meet those qualifications, identify what you can do to tackle them.

Yes, you need to be qualified. Who wants a surgeon who only watched YouTube videos to learn how to remove your appendix? That being said, education isn’t everything these days. Real-world experience and the quality of that experience are just as important, if not more so to some companies.

As you’re job hunting, remain humble, regardless of your qualifications. You could be the most qualified person in the room, but if you have an attitude of arrogance, chances of you being hired into that dream job are slim.

If you’re just starting out in the field, take any opportunity you can. Even if it’s a temporary place-holder, it’s money coming in and it’s building your real-world experience. Always remember that any progress is good progress toward your goal.

Finally, be realistic with your expectations. You might find your Number One dream job, but if you don’t meet their qualifications, you should be honest with yourself about your chances. It will save you a lot of disappointment in the long run.

Know What You Want

To achieve a goal, you have to know what the destination looks like. By identifying what you want in life personally and professionally, you’ll be able to dream big without being aimless in your endeavors.

Make sure to take into account what your dream job will do to your life. You might want to be an accountant more than anything in the world, but if you have a child, you need to factor in the cost of childcare and the impact of you not being at home during the day. Impacts like this one will be there, regardless of what your dream job is. The secret is learning to accept those things or moving on to another dream.

Take Action

You also won’t go anywhere if you aren’t trying. Get a head-start from your competition by setting alerts for new jobs on your job bulletin. You should also plan on starting early. Even if you’re not quite done with college, you can still apply for the jobs. You might end up in a position you aren’t thrilled with in your dream company. Take it and enjoy the experience.

Set Your Story

The days of anonymity are gone. People are posting all of their personal lives on social media and that collectively tells a story. Be aware of the story you’re telling with your actions and words. And of course, be sure to package yourself creatively, focusing on the good and downplaying the bad.

While these seem like easy solutions, they can have a lasting impact on your health and professional development. By applying every one of these changes, you’ll be able to land that dream job in no time!

Bi-weekly Resource Roundup Volume 5

Hi everyone,

Thanks for your ongoing support! We’re updating our pricing this month, removing the team plan and making it easier to choose an individual service.
You are also going to see a redesigned dashboard for easier navigation, and simpler briefs. We hope you enjoy these updates!

Sam Ryan
… and the rest of Team Flocksy!

Featured team member design of the month:


Here is a custom mascot illustration by our creative Sunardi, for a client. We think it’s pretty cool! All custom illustrations on Flocksy are drawn completely from scratch by one of our extremely talented illustrators. Start an illustration project today and see results in just hours!

Keys To Successful Start-Up Marketing

by Flocksy writer Matt Gladstone
The key to a successful business, including a start-up business, is mastering the art and process of great marketing. If you’ve just started a business or plan to in the future, follow these tips and techniques to perfect your marketing and get a leg up on the competition.   continue

5 Tips For Working From Home When Your Kids Are There Too.

  by Flocksy writer Scarlette Olivier
Whether your kids are also learning from home or you have little tots who are too young from school, it can be extremely challenging to work from home with your kiddos constantly asking you for snacks, telling you they’re bored, or fighting with their siblings… continue    

Tips And Techniques When Using Live Social Media For Your Business  

by Flocksy writer Matt Gladstone
  There’s an art to using live streaming platforms, however, and they work most effectively for companies who know the ins and outs of the process. Here’s a short guide to using live social media streams to enhance you brand attract new customers.  continue

5 Instagram Tips Which Will Help Boost Your Sales

by Flocksy writer Matt Gladstone
Instagram is unique and engaging because it’s primarily a visual platform, allowing you to post pictures about the products and services you sell. Instagram is relatively simple to use but there are some tips and techniques which will help you take your social media game to the next level.  continue 

How to Be A Resilient Business Owner During Economic Crisis

It’s no secret that 2020 was a difficult year for many business owners. Even if your business wasn’t locked down, many of your customers were likely strapped for cash and distracted by the state of the world. Also, it can be hard to keep your focus when the world is in crisis!

As a business owner, you have a lot of responsibilities and stresses. Resilience is a key part of business success. So, how can you cultivate the right attitudes and skills to deal with economic uncertainty? Read on to find out.

Embrace Creativity

Creativity stems from innovation which leads to problem-solving. When you make creativity a core part of your business, you open the door to new ideas that are crucial to resilience.

If you stay in your current processes, it’s much harder to adapt to change. How can you develop new avenues for growth if you’re set on certain ways of thinking? Creativity can help you “think outside the box” and find ways to deal with uncertainty.

So, be willing to sit down and brainstorm solutions. Or, open the door to ideas from your team. Fresh perspectives are always helpful when facing a crisis.

Prioritize Your Needs

When economic crisis strikes, it’s tempting to start hedging your bets…or getting rid of anything you’re unsure of. Many businesses make the mistake of laying off workers instead of trimming their bloated ad budget. Others start pumping money into “growth hacks” hoping to turn the tide.

In times of economic uncertainty, focus on the solid parts of your business. Then, identify the aspects that truly need attention. If the market is down, cutting your staff may not be the solution. Now, you’ve crippled your ability to reach out to potential customers.

Knowing how to prioritize your needs is essential to good business management. What do you really need to achieve, and how does your current income support that? You might find that you could cut down on your paid ads and focus on word of mouth …. or vice versa!

Embrace Technological Change

Like it or not, the world is becoming increasingly virtual. Even as things open back up post COVID, many consumers are now accustomed to digital interactions. Your business must involve with the times. That may mean offering online ordering, an eCommerce store, chat based support, and so on.

Technology can also help your team collaborate more efficiently. Do you have remote workers? Are some team members still working from home? Avoid the temptation to force everyone back to “the way things were.” Improved flexibility and communication can boost your profits and make your employees happier. Take some time to consider how tech has helped your business.

Turn A Doomsday Mindset Into One For Growth

The pandemic certainly seemed apocalyptic at times, and many business owners reacted accordingly. Some let pessimism take over their outlook. But resilient business owners either (a) adjusted their businesses to current market conditions or (b) pivoted to a new industry that would better survive the pandemic.

How? Resilience is more than putting up with poor circumstances: it’s finding new opportunities when things change. Innovative business owners made their services virtual, opened up eCommerce stores, or decentralized their operations to save money. You can learn from them: rather than dwelling on the negative, look for ways to grow your business. You might be surprised by what you discover.

Lead With Compassion

Leadership is not simply a matter of making decisions and telling others what to do. You must be able to inspire others to action and stay calm in times of crisis. Your team can perceive how you regard yourself and your business. So, how are you acting?

In addition to leading your business with a cool head, you also need to show your team support. They may be concerned about their finances, fearful of losing their job, or generally stressed about the state of the world. It’s important to make them feel empowered. When they do, they perform better, which can help your business survive the crisis.

Wrapping Up

Resilience is ultimately adaptability. You must be able to change with the tide, especially during economic uncertainty. Running a business requires you to make the best decisions for your growth, and that’s not always a matter of maintaining the status quo! Don’t be afraid to embrace change, inspire innovation, and cultivate a flexible environment for your business. And remember, your team is crucial to your growth, so be sure to give them the freedom to solve problems for you. With these best practices in mind, you can be a resilient business owner, better equipped to keep your business thriving during difficult times.

5 Terrific Benefits To Running Your Own Small Business

Starting your own small business can be tricky and oftentimes even a little frightening. Getting out of the comfort of the usual corporate scene and commanding your own destiny is enough to give anyone pause. But the ambitious few who push through the fear and doubt soon realize that there is so much more to gain when you dare to take the first step.

It is true that many small businesses fail, but just as many succeed. The “why” varies as widely as the laundry list of potential pratfalls that made a particular business a success or doom it to disaster, but that doesn’t stop budding entrepreneurs from getting out there and taking a shot at making it in such a volatile economy. In fact, for many, it spurns them on. But why do something with such a stark likelihood of prosperity?

Why Entrepreneurs Take The Plunge

Maybe it’s destiny. Maybe it’s the desire to be the boss. Maybe it’s greed. But if you had to ask, many of them would likely boil it down to one word, and that is “love.” Love of family inspires them to work from home. Love of their passion that drives them to turn their art or skill into a profitable enterprise. Love of the idea of not answering to a nameless, faceless entity who signs their paycheck.

It is love, passion, desire, and grit that get the entrepreneur out of bed, make them want to get to work early, and keep their eye on the prize at all times. It is the love of the path they have taken that makes them work longer hours than they have ever before in their previous employment to ensure the trains keep running on time. And that love sustains them and gives them the push to reach new heights in their field.

That is who franchise opportunities are born, how they need to go on sites like Indeed.com to hire more staff is decided, and how someone working out of a garage can have a fortune 500 company in less than a decade. If you see a need, then fill it, there will always be work to do. The best entrepreneurs that succeed with the greatest frequency know there is always a need to fill.

5 Reasons A Small Business Is Worth Your Effort

Beyond the typical motivations, there are a few other ways you can profit from having your own business. And these apply if you intend to always stay small or if you wish to expand and create your empire. Just remember to pace yourself. Small business growth and cultivation is a marathon, not a sprint.

1. Credit Availability

Just like the equity in your home is available as long as it is gaining worth, your business is a resource for credit when needed. And these days, it is easy to get a credit line as long as your business model is viable for the long term. This is less true for niche markets, but these specialty shops are still a plausible risk as long as they have shown a quality history of positive returns.

But beware. Credit can be a slippery slope. Credit is against the profitability of your business, so when your business dives financially due to unforeseen market circumstances, creditors will still come for their pound of proverbial flesh. Don’t get overextended.

2. Tech That Works

Nowadays, we have the technology for everything. From your Point-of-Sale system to your marketing needs to your taxes, everything can be done and run by a single person on little more than a laptop. It is easier than ever to track transactions, issue billing, and even monitor employee efficiency, and you can do it all from home if necessary.

Tech has its downsides, though. If you haven’t taken the precautions to back up your data or properly secure your online systems, you are vulnerable to outside breaches. It is sadly easy to be targeted by cyber predators. Cover your technological bases and keep them updated.

3. Compete To Improve

More and more new online business opens every day. Sites like Shopify have made something as intricate as drop shipping so easy that the market is now saturated with stores selling everything from toys to pet products, all from the comfort of home, and never having to touch a single piece of inventory. But is this saturation a bad thing?

Many entrepreneurs would say “yes,” but the ambitious ones would disagree with that notion. Competition invigorates the soul, gets creative juices flowing, and makes a real fighter want to go a few more rounds. Having a few competitors raises the bar from mediocrity and complacency to excellence. It inspires you to strive to be the best.

4. Contact With The Customer

The worst cliché in any capitalist economy is the notion of “the customer is always right.” Why is this wrong? Because it is designed to move the meat, but it doesn’t address the real problem. The issue at hand has nothing to do with the customer, but with the way a transactional situation is handled in the intricacies of the deal. The nitty-gritty of the experience.

By interacting with your customers from the other side of the equation, you can see the perspective as the businessperson, and get involved in those details the average customer doesn’t know or even care about. It provides greater enlightenment into the mind of those who are often taken for granted due to that dated axiom. It flips the mental script.

5. Pat On The Back

When is the last time you felt truly amazing about doing something? When have you felt absolutely satisfied with a project or task? One last wonderful notion when running your own business is the ability to see the whole event from start to finish and know it all succeeded because of you. You did this. Maybe you had help, but they were driven by your love and passion.

Inspiring others, changing someone’s life, enhancing your own, are all great ways to see and feel that you have done work that is worthy of your efforts. You can stand back with a smile knowing that this is yours, a ship at your command, and you are at the helm. It is up to you to keep it on course, but those you have brought into your adventure will help you because they believe as you do that your small business is here to stay.

5 Steps To Help Grow Your Social Media Community

No one visits the store that’s hidden on a back street without a sign by the door. Most people like to do their shopping in just a few places, whether that’s at the mall or online. If you’re operating a business in 2021 and you don’t have a social media presence, that’s almost like choosing to open your store in the middle of nowhere.

To attract more new customers and keep your current customers engaged, you need to make sure people can find you and that you have a strong social media community. There are plenty of platforms out there, but it’s important that you start with the apps where your target market customers are spending their time. Once you’ve found out where your customers are, follow these five steps to grow your community.

Be Easy To Find

First, you need to make it easy to find you. It’s important that you’re consistent across all platforms, since you might need to run both a Facebook and a Twitter page, for example. Use the same page name wherever you can and make it obvious in the images you use as well that it’s the same company.

Include icons that link to all your social media pages on your website. Make those icons very easy to find. This goes both ways; you also need to make sure that it’s easy to find your website on your social media pages.

You should also make it easy for customers to find your physical business location as well (if you have one). Post your hours clearly, as well as your phone number and email address. You should be both easy to find and easily reachable.

Post With Purpose

Posting with purpose is the most important step in growing your social media community engagement. If your content isn’t adding value to the lives of your visitors and customers, then there’s a huge issue. Spamming customers with ads all the time or frequently asking them to take surveys is a sure way to lose your followers.

Research what your customers are interested in and develop a content calendar that takes their needs into account. Create posts that provide valuable information and that promote your business. You can include a helpful fun fact as the caption on an ad for a sale you’re running, for example. The important thing is to balance promotion with valuable information. Keep your followers informed and entertained if possible, and don’t over-promote.

Like And Reply

Once you have comments on your posts, it’s time to start liking and replying. You’ll want to delete comments from bots, if you get any, because they make it more difficult for your customers to communicate with you and each other.

Make sure you like each comment you receive and reply to it. If you receive a negative comment, you should diplomatically offer to resolve the issue. Always be polite and remember that anyone can screenshot anything that’s public.

By liking and replying to the comments your customers post, you’re showing that you care. This strengthens the relationship between you and your individual customers, which affects the whole community.

Sweeten The Deal

Once you have a dedicated following, you’ll notice that there are certain people who interact with your posts more than anyone else. On Facebook, these are the “Top Fans” of pages. You should definitely nurture these relationships.

Offer these customers coupons and explain to your whole social media community that you appreciate how they have consistently spent time interacting with your business. It’s a great way to thank your supporters while also incentivizing other followers to interact more often, especially if you directly state that more coupons are coming out in the future!

It’s also a smart idea to consider partnering up with influencers who can promote your business to your target customers. By sponsoring a post on an influencer’s page, you might get a lot more views, clicks, and purchases than you expect!

Be Personal

After planning out your posts with purpose, being personal is the next most important step in growing your social media community. By revealing details about yourself and your values, you will give your followers the opportunity to feel more connected to you.

Strengthening your relationship with your community is key. You want to have a good

relationship with the people who support your business. You want to learn from them and you want them to learn from you. There’s a reason why you started your business. Share what you’re passionate about and you’ll see how it helps you build your community.

Stay Consistent And Authentic

When you follow the steps of being easily findable, posting with purpose, liking and replying, sweetening the deal, and being personal, you’ll see how your social media community grows. Cultivating a social media community is a lot of work. You need to consistently follow a strategy while staying authentic It’s not easy, but it’s worth it. Social media can take your business to the next level.