business – The Flocksy Blog

Data-Driven Success: Using Insights to Monitor, Measure and Grow

In the final session of our Creativity Meets eCommerce Strategy: webinar series, Finch & Flocksy explored the transformative power of data in driving eCommerce growth.

In this session focused on how businesses can leverage insights to make informed decisions, optimize strategies, and foster continuous improvement, speakers included David Gray, Finch head of product; Justin Jefferson, Keen Head of Strategy and Insights; and Sam Ryan, Flocksy CEO.

The experience wrapped up on a high note, firmly positioning Finch and Flocksy as trailblazing thought leaders in the ever-evolving world of eCommerce.

Moderator Mike Mardis led the group through an insightful discussion of how each executive’s company uses data to get customers and keep them coming back.

Ryan said Flocksy measures its success with a broad scope of metrics, including how the platform is doing in terms of bringing people to the website, convincing them to attend a demo, signing up, whether they stay or leave, and how it does in trying to win back customers.

“It’s all about building a relationship with that client, and it starts with the creative,” he said. “A piece of creative might be really high-performing, but you’ve got to be able to back it up.”

Gray and Jefferson discussed the complex calculations eCommerce businesses have to juggle, including manufacturing costs and marketing mix modeling, or MMM.

“The goal is to understand the performance of your marketing relative to all the other business dynamics at play,” Jefferson said. “When you’re building a marketing mix model, not only do you want your sales data, your revenue data, but we’re also looking at your marketing activities. Your spend, your cost, your clicks – and then we’re looking at the external factors.”

Those are factors like seasonality, competition, distribution, and catalog size. By only analyzing marketing data, businesses limit the insight and understanding they can achieve, he said.

MMM used to be less accessible because of its complexity, Gray said, but AI’s ability to analyze large amounts of data quickly makes it much more attainable for businesses and brands.

Did you miss a session or want to revisit? Check out the recordings here. (They’ll be available any time you need them!)

Key Takeaways:

Key Metrics: Attendees learned how to identify and track the most important metrics that influence eCommerce success. Understanding these key performance indicators (KPIs) helps businesses stay focused on what matters most.

Data-Driven Decisions: The session provided techniques for using data to inform strategic decisions, enabling companies to respond more effectively to customer needs and market trends. Data-driven decisions lead to better targeting, improved customer experiences, and enhanced growth opportunities.

Continuous Improvement: We discussed the importance of making small, consistent improvements based on data insights. These incremental changes can accumulate over time, resulting in significant growth and long-term success.

With data as a foundation, businesses can create a more adaptive and effective approach to their eCommerce strategies.

Series Recap:

Our webinar series has been a great success at sharing our insights throughout the eCommerce sphere!

Throughout this webinar series, Finch & Flocksy have shared key strategies to help businesses create unforgettable and profitable customer experiences:

Session 1: The Collaborative Journey emphasized the power of cross-functional teamwork in creating a seamless customer journey.

Session 2: Creating Lasting Impressions explored how compelling visuals and engaging content can enhance customer interactions and foster loyalty.

Session 3: Foundations of Success highlighted essential tactics for optimizing paid media, improving search visibility, and increasing conversion rates.

Session 4: Growth Strategies focused on blending paid, organic, and loyalty marketing efforts to create a well-rounded growth formula.

In this final session, we tie it all together by focusing on the importance of data in guiding ongoing growth efforts. Thank you for joining us on this journey!

Did you attend the webinars? Let us know what you thought! Visit the Finch LinkedIn page to share your thoughts.

Growth Strategies: Blending Paid, Organic, and Loyalty for a Winning Formula

In the penultimate session of our Creativity Meets eCommerce Strategy: How To Keep and Win High-Value Customers webinar series, Finch & Flocksy explored a winning formula for eCommerce growth by blending paid, organic, and loyalty efforts.

Four big-league eCommerce leaders lent their expertise to this webinar.

DJ Sprague, Shopper Approved CMO, is a keynote speaker, author, & podcaster who expertly implements online reputation management, marketing strategies, and behavioral science principles.
Nikita Vakhrushev, ASPEKT CEO, has a unique perspective on how to get the most out of a brand’s retention channels after nearly a decade in digital marketing.
Chirag Lathiya, CEO of Feedspace.io, leads engineering & marketing initiatives with user-centric design.
George Ryan, Flocksy CMO, excels in crafting compelling marketing strategies that resonate with audiences and drive business growth.

This session focused on creating a holistic marketing approach that drives sustainable success in an increasingly competitive landscape.

“In an ever-evolving market, the ability to integrate different marketing strategies such as paid advertising, organic growth, and customer loyalty can make a difference in achieving sustainable success,” said moderator Sarah Fitzgerald.

Everybody goes to Google to find the solutions to their problems, Sprague said.

“Ultimately what is going to drive customers to your website is organic search or paid search results,” Sprague said. “And we know statistically it’s going to be those top five search results. We know, also, that the top five organic search results get more than the top paid results.”

Social proof is a powerful tool to help your brand gain authenticity, in addition to SEO and paid search efforts, he said.

Reputation management is really important, and a huge part of that is ensuring people love the product that you provide, so your reviews are great, Ryan said.

He is a fan of using SEO for organic search results as well. He suggested finding the terms and keywords people use to find your business and work those into your web pages and other assets.

“It is a long-term play,” he said. “I encourage anyone who hasn’t done that to get started on it, because it can take a while to ramp up.”

Key Takeaways:

Seamless Integration: Attendees learned how to integrate paid media, organic content, and loyalty programs into a cohesive strategy that amplifies reach and builds lasting customer relationships. We discussed best practices for balancing these efforts to create a powerful and sustainable growth engine.

New Trends & Opportunities: We also uncovered emerging trends and opportunities within the evolving eCommerce landscape, equipping businesses with the tools to stay ahead of the curve and capitalize on new growth avenues.

Customer Relationship Nurturing: A major focus was on actionable strategies for nurturing customer relationships, driving repeat business, and maximizing the lifetime value of each customer.

With a well-rounded approach, businesses can achieve consistent growth while building stronger connections with their customer base.

Series Recap:

Throughout this webinar series, Finch & Flocksy have covered essential strategies for eCommerce success:

Session 1: The Collaborative Journey highlighted the importance of teamwork in creating a seamless customer journey.
Session 2: Creating Lasting Impressions focused on how compelling visuals and engaging content can enhance every customer interaction.
Session 3: Foundations of Success provided actionable insights into optimizing paid media, search visibility, and conversion rates to create a winning buying experience.

About Finch and Flocksy:

Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, the right process, and the right technology.

Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results.

Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.

Foundations of success: Core elements of a winning buying experience

In the third session of our Creativity Meets eCommerce Strategy: How To Keep and Win High-Value Customers webinar series, Lee Roquet, Finch CEO, told a powerful anecdote about the tale of two brands.

He was looking at Instagram and saw an ad for shirts. He liked the sharp shirt in the picture, so he clicked on the ad. The link in the ad didn’t take him to the pictured shirt, and a search of the mobile site left him frustrated. He clicked away.

Another brand advertising shirts on Instagram provided a different buying experience. Upon clicking the link, Roquet was able to easily find items he liked, in his size. He bought two shirts in four minutes, and when the shirts arrived at his home, they were packed with care and a thank you note was included.

“It’s the simple things,” he concluded. “Make sure the buying experience you’re providing is the one you want.”

During the third webinar, Finch & Flocksy took a deep dive into the foundational elements that create a winning eCommerce buying experience. They shared what has become a repeating theme throughout this series: every touchpoint of the customer journey is crucial, and businesses must take time to analyze each aspect carefully for the best results.

From optimizing paid media to enhancing search visibility and increasing conversion rates, this session was packed with actionable insights to help businesses from Erin VerDorn, Fireside Head of Strategy, Brooke Baker, Flocksy Project Manager, and Roquet. This session was again moderated by Mike Mardis, Finch Marketing Consultant.

Key Takeaways:

Conversion Rate Improvement: The speakers shared practical tips to increase conversion rates, from refining user experiences to creating compelling calls to action. Every touchpoint in the buying journey was analyzed, with a focus on reducing friction and encouraging customers to complete their purchases.

Creating Lasting Impressions: What Matters Most in Every Customer Interaction

In the second session of our Creativity Meets eCommerce Strategy webinar series, Finch & Flocksy focused on the art of making every customer interaction count. Industry experts Alex Kennedy, Finch VP of Services, Adrian Brady-Cesana, CxChronicles founder, Charles Ryan, Flocksy COO, and David Pedrozo, Flocksy video and motion graphic artist team lead, explored how compelling visuals and engaging content can turn ordinary touchpoints into memorable experiences that drive loyalty and long-term growth

Our second webinar engaged the audience with practical advice and tips from industry experts. Touchpoints of the customer journey, or moments when prospective customers interact with a brand in any way, were the main topics of the webinar. Some examples of customer journey touchpoints might include a conversation with a customer service representative, reading reviews on a third-party website, or hearing about a brand from a friend or family member.

Kennedy said that optimizing every touchpoint for their business’s specific customer base allows Finch to create a customer journey that resonates at every step.

Brady-Cesana agreed, adding that not giving enough attention to every area and designating who in your organization owns that touchpoint can lead to confusion and trouble.

Ryan said brands that subscribe to Flocksy’s services often come to the business for help with making their marketing materials more cohesive. Flocksy’s artists, designers and writers help them tie their disparate brand elements together, he said.

“It’s definitely a struggle a lot of businesses face,” Ryan said.

Brady-Cesana said his company helps businesses by crafting maps of their entire customer journey, from consideration to loyalty. It’s a step that initially induces skepticism but ends up pointing out areas where more attention is needed.

Two things that help companies optimize their customer journeys are getting everyone involved and making sure everyone feels ownership of the process.

Involving others outside of the executive team is crucial, Kennedy said, because just the top-level view isn’t enough to give your company insight into the entire journey.

The webinar’s speakers named creativity, customization and personalization as some of the most important elements to optimization of the customer journey.

Creativity isn’t about always making avant garde art, Pedrozo said, but figuring out how to make the best possible project for the client. The way we share information with our audience is powerful and can lead to them becoming allies and advocates, he said.

Webinar moderator Sarah Fitzgerald told a story of a hotel stay where employees took care to know her name and her preferences, leaving her feeling cared for and like royalty.

Large companies often struggle with providing that level of personalization, Brady-Cesana said. Empowering employees to have access to customers’ names and preferences will help them feel like they have a relationship and a partnership with the brand, he added.

Constant collaboration and communication are necessary for keeping creative and operational efforts aligned, Ryan said.

Three things to sort out for the greatest success include:

Who each employee should go to for what
When to contact someone and when to handle it yourself
Encourage people to be proactive and address client concerns before they become an issue.

“At the end of the day it’s just people dealing with people,” Ryan said. “You need to talk to people, collaborate, and touch base with one another.”

Key Takeaways:

Crafting Compelling Visuals & Content: Effective customer interactions begin with captivating visuals and engaging content. We discussed how these elements work together to grab attention, foster connection, and keep customers coming back for more.

Fostering Loyalty Through Key Touchpoints: Every interaction, whether big or small, contributes to the customer’s perception of your brand. We highlighted the importance of prioritizing what matters most at each touchpoint to build lasting loyalty.

Aligning Creativity with Performance: The session also provided practical tips for ensuring that your creative efforts are not just visually appealing, but also aligned with performance goals. By maximizing the impact of your content, you can drive both engagement and results.

This session was designed for eCommerce professionals, marketing leaders, and business owners eager to enhance customer interactions and create experiences that stick.

Stay tuned for the next webinar in our series as we continue to unlock more insights and strategies for eCommerce success! Sign up here: https://attendee.gotowebinar.com/register/6521963667930603099

About Finch and Flocksy:

Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, the right process, and the right technology. Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results. Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.

The Collaborative Journey: Why a Healthy Customer Journey is a Team Sport

The first session of the Finch and Flocksy Webinar series, Creativity Meets eCommerce Strategy, is complete! With over 90 registrants, we had attendees from across multiple industries and more than ten countries!

Expert panelists teamed up on August 22nd to tackle one of the most critical aspects of eCommerce growth: collaboration. Speakers like Flocksy CMO, George Ryan and Fireside Founder, Drew Himel discussed how a well-coordinated team effort can create a seamless, positive customer experience from start to finish.

“Understanding the emotional triggers at each touchpoint can significantly impact consumer behavior,” George said. “We focus on identifying these triggers and tailoring our messaging and design to connect with the customer on a deeper level, driving more meaningful engagement.”

Mike Mardis, a marketing consultant with Finch, moderated the webinar. Discussing various stops on the customer journey, he emphasized the importance of ensuring equal effort in every area.

“Any one of these touchpoints could be the one that’s kicking people out,” Mardis said. “All of these are very important. In order to make them work, you have to get input from all over your organization.”

Scott Brandley, founder and CEO of Shopper Approved, shared his insights into crafting your company’s customer journey. He said customer retention and loyalty can be the most cost-effective steps, especially compared to acquiring new customers.

Reviews and social proof, when properly levied by businesses, can be powerful tools to inspire this loyalty. He recommended ensuring that reviews and testimonials are consistent across a business’s web presence.

“Show your social proof on the website,” he said. “They say, ‘I saw it on their review pages, and I’m seeing it again on the website. I’m in the right place.’”

Himel said his company uses several apps to reward its loyal customers with incentives and bonuses, which leads to customers ultimately spending more money with them.

“It’s so expensive to get customers, so taking care of them is a ‘two birds, one stone’ type of thing.

Himel recommended eCommerce businesses’ first steps should be to lay a solid foundation across all aspects of their customer journey and in all departments, including sales. The next step, he said, was to find a couple of critical areas to focus on and look for improvements in those areas.

Sarah Fitzgerald, head of marketing at Flocksy, said customers no longer want a strictly transactional experience with brands. They prefer to know they’re spending their money with real people who care about them.

In response, she has crafted Flocksy’s social media to feature more personalized content, including how-to videos from creatives, free resources, and best practices for Flocksy clients, from Flocksy clients.

“We’re fostering more of a relationship among those we call our Flock,” she said. “It’s a community of creatives who want to grow together and learn from each other.”

Key Takeaways:

Collaboration is Key: When marketing, sales, and customer service work together, the customer journey can be dramatically enhanced. By aligning goals and communication, teams can ensure that every touchpoint with the customer adds value.

Optimizing Critical Touchpoints: Identifying and smoothing out friction points in the customer journey is essential for boosting satisfaction and reducing churn. A healthy journey is proactive, addressing potential issues before they become barriers.

Actionable Strategies: Attendees walked away with practical tips on improving customer acquisition and retention through better teamwork. From streamlining processes to focusing on retargeting, these strategies are designed to make every step of the journey count.

Ready to turn your customer journey into a winning strategy? Stay tuned for more insights in our upcoming webinars! To register for the next webinar on August 29, click here: https://flocksy.com/webinar/?blog1.

About Finch and Flocksy:

Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, processes, and technology. Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results. Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.

ChatGPT & The Ethics of AI Copywriting

With the recent news of ChatGPT and AI writing, many are wondering how ethical the practice of having a computer scour the internet and compose copy truly is. While the innovation is impressive, real issues can arise from using it or similar technology to generate content.

So, what is ChatGPT and its GPT-3, and what does it mean for the world of copywriting and language? Is there an ethical concern about AI content? There are a lot of questions to answer, so let’s dig into this growing trend and consider why getting your copy the old-fashioned way is still likely the best way to do it.

ChatGPT & AI

ChatGPT is an OpenAI chatbot they created using the GPT-3 technology. GPT-3, or Generative Pretrained Transformer 3, is an advanced language processing AI that OpenAI created. They claim that it can produce human-like text. This ability could mean it has a variety of applications, including language translation, language modeling, and, most concerningly, generating text for websites and consumers to use however they wish. It’s one of the largest, most powerful language-processing AI models we’ve seen, with 175 billion parameters.

Its predominantly been used to create ChatGPT, the impressive chatbot. It doesn’t use pre-programmed responses but can generate them on the fly to create a more realistic conversation between the user and itself.

You can provide GPT-3 with various worded prompts, like questions or requests for a piece of writing on a topic you choose, and it will create the results. But how does it come up with the responses?

In simple terms, the AI was fed text from databases across the internet, including books, articles, web texts, Wikipedia, and more. In fact, about 300 billion words were fed into the system. So, it pulls its text and responses from existing sources on the internet to produce a response.

However, it’s not flawless. You can get incorrect information, and the bot can misunderstand what you’re asking. Additionally, if your prompt or request is very niche, or if you add too many factors, it can get overwhelmed or ignore sections of the prompt completely.

For example, if you’re requesting a tale of two people and provide their jobs, names, ages, and where they live, it can jumble up that information and randomly set each one to the two characters instead of how you prompted it.

And, of course, grammar is always a concern. While there are advanced grammar-checking programs, and the AI likely has a similar internal process, those programs don’t always get it right. You’ve likely dismissed a suggestion from a grammar checker for being a little off and maybe even completely wrong. Who’s to say what rules the AI bot uses for its grammatical structure, or if because it references the whole of the internet’s writing, it will be riddled with errors?

The Ethics of AI Writing

There are a couple of things to be wary of when considering the ethics of AI copywriting. Firstly, it pulls its data from the internet.

As a result of this fact, it can assume some of the internet’s biases, stereotypes, and general assumptions. Off-color jokes or stereotypes about certain groups or political figures can come up based on what you ask and how.

If you wanted a comedy routine, it is very likely that you’ll get some jokes about ex-politicians or marginalized groups who are often the butt of jokes in comedy bits. That can be highly problematic. Depending on where the bot decides to pull the information from, you could potentially get downright racist information in return.

Because internet forums and articles are a huge source of data for these bots, you’ll also run the risk of getting fake news or conspiracy theories returned. The system isn’t perfect, and it may be unable to tell the difference between fact and fiction.

The second primary concern is plagiarism.

When it comes down to it, if you use a content bot to create an article, say that you were totally responsible for it, and release it into the world. That’s plagiarism.

And it’s not just writing where this is an issue. The arguments over AI art also make a strong case for plagiarism. In order to create that artwork, the bot pulls from existing images and piecing them together to create its results. Those artists who put their work on the internet are essentially having their work copied and pasted somewhere else by a computer.

You can’t trace someone’s drawing, color it slightly differently, add a few things, and call it your own.

What’s more, if you’re paid to create an article and have a copy bot do it for you, that’s unethical and likely a breach of contract. You’ve been hired to do the work, and you aren’t doing it. In a similar vein, there have already been reports like this one in the New York Post about students using AI copywriting tools to do their papers. If you think it’s wrong for a student not to do the work, you shouldn’t want your professional writers to do it, either.

Flocksy’s Promise

At Flocksy, we hire real people to sit down and write your copy. You won’t find an AI bot delivering material harvested from the internet that may or may not be correct. Our skilled copywriting experts do the work, create unique content that won’t get flagged by Google, and is easy for readers to absorb and enjoy.

We won’t use AI, and we can assure you that the content you get from our writers will be much better than anything a robot would write for you.

You can see examples of our top-notch copywriting in our portfolio here.

Growing Your Business with Unlimited Graphic Design and Web Development

Many business owners don’t realize how important graphic design and web development are to their business — until it’s too late. Cue frantic branding efforts or landing pages hastily thrown up.

It’s understandable. There’s a lot to think about when launching a business, and sometimes it seems easy enough to buy a $5 logo on Fiverr or build a quick Wix page. But what happens when you need new content on the website? Or designs for a new marketing campaign? Or multiple versions of your logo? You need a plan for unlimited graphic design and web development.

Unlimited Graphic Design

As your business grows and you launch new products or services, you’ll need brochures, flyers, billboards, Facebook page banners, Instagram posts, and countless other design elements. Still, the work may not be constant enough to warrant a full-time designer.

Why hunt for a new contractor each time you need work done? Sign up for an unlimited graphic design service such as Flocksy and never worry about not having someone to whip up a social media graphic or print an ad for you ever again.

Unlimited Web Development

Your website needs will change as you grow. You may need to build new pages to showcase new products or services, or set up landing pages for your latest marketing campaign. Again, a full-time developer or web content editor may not be needed, but having a team of designers on hand should you need anything is invaluable to maintaining a professional, functioning web presence.

By signing up with unlimited design and development service, you can prevent frantic searches for freelancers or having to rope your employees into working outside their scope. A service like Flocksy offers unlimited graphic design and web development along with so much more. Keep a team on standby and enjoy a sense of security that your business needs will be met.

Why You Need a Copywriter

Content marketing is quickly proving to be one of the most effective ways to market your services and grow your business. In fact, studies show that customers are a whopping 131% more likely to purchase from a brand after reading their content.

But why should you hire a copywriter? What stops you from writing and publishing your own content? Nothing. However, there are some very good reasons why you should consider hiring a professional to provide you with unlimited copywriting rather than doing it on your own.

Quality Content

Not surprisingly, poorly written blog posts, peppered with typos and grammar mistakes is not going to do your business any favors. The key to effective content marketing is publishing informative, engaging blog posts, not the opposite.

So, although most people can string two sentences together, not all of us can create the engaging, professional content needed to set our businesses apart from the competition. Copywriters can. So don’t short yourself. Instead, hire a copywriter and see for yourself what unlimited copywriting can do for your business.

Time Management

Maybe you could find the time to write and publish exceptional content on your blog. But just because you’re able to do something doesn’t mean it’s the best use of your time. Want more time to pour into other aspects of your business? Consider hiring a professional to provide you with unlimited copywriting and free up your time.

Objectivity

Regardless of whether or not you are a decent writer, as a business owner, you have another problem. You see, great content marketing isn’t telling your audience what you need them to know; it is giving them content they want to read.

Because while you might know that your products and services are standing between your audience and a better life, they don’t. And chances are they are tired of being preached at.

What your audience wants, and what your business needs, is a reason to trust you above the competition. For this to happen your content needs to be educational and engaging, not just a thinly veiled advertisement in the form of a blog post.

A copywriter can help you with content that will engage with the right audience, build their trust, and increase your sales.

Branding

A good copywriter will get to know your brand. They will understand your motivation, your business goals, and your approach, and then channel all of that information into copy that will wow your audience.

You want to hire a copywriter that can offer unlimited copywriting and that is willing to get to know your brand as well as you do. The key difference between you and your copywriter will be that they can put your brand and purpose into words better than you can.

Hire a copywriter. There is no reason to be a one-man (or one-woman) show. Not when there are so many ways for your business to access unlimited copywriting.

Why You Need a Team of Creatives

Starting up a business requires two things: a lot of work and a lot of money. It’s tempting to try to save some money by doing your own graphic design, ask a tech-savvy friend to help with web development, or do your own copywriting. However, just because it’s tempting, it doesn’t make it smart.

The growth of your company depends heavily on your marketing success, and if you want to succeed at marketing, you are going to need a skilled creative team.

Your creative team should be made up by web developers, graphic designers, and copywriters. Together they will do things like produce ads, design newsletters, logos, or t-shirts, write emails or social media posts, or develop websites.

Unfortunately, high-quality graphic design, web development, and copywriting costs money. Having access to your own creative team will save you both time and money.

For instance, you’ll save money on hybrid projects like ads that require both copywriting and design work. An outside agency might charge you hourly for both the graphic designer and copywriter, but if you have your own team this cost disappears.

Another benefit is that your own creative team will pay better attention to your brand than a randomly outsourced designer would, making it easier to maintain consistent branding and style.

Hiring your own creative team, however, takes time and effort. Creative candidates have to be vetted and tested, you need to make sure they have real world experience, can adapt to change, are flexible, etc.

If you own a small business, you might not need enough graphic design, copywriting, or web development work to justify having a full time creative team on your payroll. This is why many small businesses decide to outsource this work to a creative agency.

However, there’s an even better solution. A subscription service offering unlimited graphic design, web development, or copywriting will give you all the perks of having your own creative team, minus the hassle of finding, vetting, and hiring the creatives yourself.

The best way to get an unlimited graphic design team, unlimited web development team, and unlimited copywriting team is to hire a business that offers all three.

In fact, a subscription service is a lot like having your own in-house team. Your creative team is on standby at all times, meaning they can step in quickly to work on urgent projects.

For small businesses, finding a subscription service that offers affordable, unlimited graphic design, copywriting, and web development is much better than trying to hire individual teams. The best way is to work with a business that can give you all three at an affordable price

Unlimited Video Editing

Video content is the current hot topic in the digital marketing world. You may be wondering how you can access this opportunity. Your videos may not be as aesthetically pleasing or as professional as your competitors’ videos, and you need to stay ahead of the game. You’re not sure what step to take next, but you know that step involves elevating your videos’ quality.

Video editing may be the solution for your marketing needs. Here are reasons why you need unlimited video editing in your toolkit:

Looks More Cohesive

If your footage and audio are not aligned properly without video editing, your marketing campaign will not look as though you’ve invested effort into it. This can give the wrong impression to potentially warm leads and even current customers. Additionally, video editing will allow you to cut out any unnecessary content to ensure that it is concise and captures the viewers’ attention.

Builds Your Brand Reputation

Quality video editing should speak volumes of your business. It shows that you care about how your customers perceive your business and builds credibility. A poorly edited or unedited video will give off the impression that you are just seeking to sell a product or service quickly with no regard for the customer experience. Edited videos are clearly added value to the customers, making them more likely to interact and share.

Supports Better Marketing Outcomes

If you are trying to find quality leads and are specifically targeting viewers who have watched a significant portion of your video, you will find greater success in video editing. Edited videos are not only highly engaging for consumers, but they eliminate any unnecessary distractions in the footage or audio quality that may otherwise cause a user to abandon the video (and sales funnel) early. Higher quality videos may even convince a user to take action immediately without the need for lead nurturing.

Video editing has the capability of transforming your target audience’s experiences from the moment they first learn about your business to the moment when they make the executive decision to support you financially. By investing in higher quality videos through editing, you can ensure a greater return on investment for your marketing campaigns.

However, it is important to take advantage of unlimited video editing; you do not want to be restricted in the power capability of your campaigns. Unlimited video editing will allow you to put your best foot forward.