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What Are Unlimited Graphic Design Services?

There are advertisements for unlimited graphic design that are popping up more and more all of the time, but what does the phrase “unlimited graphic design” really mean? Unlimited graphic design may include logos, ads, labels, icons, marketing materials, and more for businesses.

In exchange for these services, businesses pay one flat monthly rate. These rates also usually come with features such as unlimited revisions and unlimited requests. Many of these services are able to output more than one request paper day. 

Who is the Target Audience? 

Unlimited Graphic Design has a lot of different uses. However, it is mostly geared toward small and medium-sized businesses. This could be bloggers, marketing companies, agencies, solopreneurs, and more.

These services then assign those businesses to one or more team members to work on their projects. This often saves them the time and money it would take for the agency to personally hire their own in-house team to do the same work. 

Are Unlimited Graphic Design Services Really Unlimited?

Unlimited graphic design services are unlimited to a certain degree. Most companies offering these services do allow for unlimited project requests. However, different subscription tiers may determine how many projects can be queued at once and how much is spent each day working on those tasks.

What Are the Benefits of Unlimited Graphic Design?

There are many benefits from unlimited graphic design that companies may experience. Some of these benefits include the ability to take on more clients/customers without burying yourself, scalability options to grow with the business, fast turnaround times, expert project assistance, flat rates for payment, and no need for assembling an in-house team.

Ability to Take on More Clients/Customers 

Unlimited graphic design allows organizations to take on more customers and clients without burning themself out. Instead of trying to tackle all of their incoming projects alone, they are able to send them off to a dedicated person or team to do it for them with the same high-quality standards in mind. 

Scalability Options to Grow With the Business

Businesses grow over time. That is why many agencies offering unlimited graphic design offer different subscription levels that change the number of projects that can be worked on at a time, the types of projects that can be completed, and the expected turnaround times. This way, as the business demand changes, subscribers can simply upgrade their plan or scale back if they need to. 

Fast Turnaround Times 

Depending on the scope of the project, some agencies promise as little as 24-hour turnaround times for projects. Once the project is finalized, the creatives are then able to move on to the next one. This work can often be done at a much faster rate than doing it alone or hiring an on-site in-house team. 

Expert Project Assistance

Unlimited graphic design team members do not come without expertise. Not only are they able to produce expert quality work, but for platforms allowing open communication with the creatives, they are also able to help make suggestions to improve projects. 

Flat Monthly, Quarterly, Or Annual Rates

Unlimited graphic design companies usually work with a flexible subscription model, which may include monthly, quarterly, or annual payment plans. In some cases, discounted rates for quarterly and annual plans may also be offered as an incentive for customers to keep using the services for longer periods of time.

This also allows companies that are unsure about the service to start with a monthly subscription and upgrade for a discounted rate if they decide they want to keep using the service. 

No Need For Assembling An In-house Team

Subscription-based unlimited graphic design companies eliminate the need to hire a personal in-house team. This removes the need to spend time on interviewing, seeking out qualified candidates, and having to pay full salaries to individual team members without reducing the quality of the work. 

How Do Unlimited Graphic Design Services Work?

Unlimited graphic design services usually work similarly to one another, although this may vary a little bit depending on the specific platform being used. Most services start with either a free trial period or by having the subscriber choose a subscription model. After they start their services, most Unlimited Graphic Design company’s processes include the following steps:

Step 1: Create Project Briefs

To get the creative process started, start by creating briefs for your project requests. This should include a description of the outcome you are looking for, what it is being used for, any background on the brand, the requested format, colors, details, and more. Depending on the platform, you may be able to create multiple briefs at once and add them to a queue so that when one project is finished, the next one can be easily started. 

Step 2: Start Queueing Requests

After you have made your briefs, it is time to start queueing projects so that they can be worked on. Designers usually work on one project at a time, but this may vary depending on your subscription level.

Step 3: Review and Feedback

Once designers finish working on your project, they will send the results to you. If it is a longer project, they may also send daily updates. Once you receive these updates or final products, it is time to review them and leave feedback. If you are not happy with the result, some of these services may also allow you to request revisions at this time. 

Step 4: Finalize the Project

Once you have received a result you are happy, you can finalize the project so the next one in the queue may be started. Some platforms allow you to send additional feedback at this time or review the project you received. 

After these steps are completed, you can simply repeat the process. Specific team members may be assigned to you to work on your projects, or you may develop a team of creatives as you have more projects worked on and decide which team members’ styles work best for your brand. 

Best Project Types for Unlimited Graphic Design Services

Unlimited graphic design can encapsulate a wide range of project types. What is offered may depend on the agency and your subscription model. However, some of the different graphic design services include: 

Branding Materials

  • Logos
  • Edits to an existing logo
  • Vectorize an existing logo
  • Business card designs
  • Stationery designs
  • Branding guides

Print Materials

  • Flyer designs
  • Poster designs
  • T-shirt designs
  • Trifold brochure designs
  • Postcard designs
  • Packaging design
  • Label designs
  • Magazine designs

Website and Digital Materials

  • Landing pages
  • Webpages
  • Banners
  • Icons
  • Mockups
  • Infographics

Marketing Materials

  • Instagram ads or posts
  • Facebook ads or posts
  • Social media designs
  • Holiday ads
  • Blog post graphics
  • Emails
  • Marketing materials

Documents and Publications

  • eBook covers
  • Simple eBooks
  • Workbook designs
  • Business forms
  • Menu designs
  • PowerPoints
  • Fillable PDFs
  • Template designs

Traditional Design Agencies Vs. Unlimited Graphic Design 

Traditional design agencies and unlimited graphic design services take different approaches to fulfilling businesses’ design requirements. While traditional agencies often provide a more thorough approach, unlimited graphic design services present a budget-friendly and adaptable option for companies that need regular design work.

Additionally, traditional agencies usually charge per project or by the hour. This can add up quickly, especially for ongoing design tasks, leading to unpredictable and varying costs. Traditional agencies also have longer timelines, with some projects lasting up to weeks or even months. They sometimes also limit the number of revisions or charge extra for additional changes.

How Much Can Unlimited Graphic Design Services Save You 

The global graphic design market is currently worth about $48.1 billion. According to Exploding Topics, 19% of businesses spend over $10,000 annually on graphic design services. Unlimited graphic services often have plans that are much more affordable. Some start around as little as $300 per month.

Additionally, since many of the services charge a monthly rate without contracts, businesses can cancel anytime if it becomes too much or they no longer have a need for the services. If the business has other needs too – such as video editing, motion graphics, copywriting, etc. – some of these plans may have more extensive services that include multiple of those project types. 

Try Unlimited Graphic Design With Flocksy

If you are looking for a great unlimited graphic design service for your brand, check out Flocksy.  Flocksy creates stunning designs for your brand. All you have to do is simply fill out a brief, start your project, give feedback, and finalize the project when you feel it is ready to go. 

We work with individuals and businesses of all sizes, experience levels, and industry types. Plus, designated project managers are there to help you along the way. All plans include a 14-day money-back guarantee, premium stock photos, video and AI assets, brand buckets, and account users. 

Try Flocksy unlimited graphic design risk-free for 14 days!

AI Design & The Future

Artificial Intelligence has long been a staple of science fiction movies, books, and TV shows. But what we thought was a single-faceted concept has grown and spawned several different types of machine learning, algorithms, and creation tools.

There is a lot to understand about what AI design is and how it’s being used presently if we’re going to have a good idea of what’s to come. Moreover, because the technology is still so new and growing, numerous kinks need to be addressed and updated, not just when it comes to delivering good results but also regarding ethics and legality.

As a brand or business, it may be challenging to imagine how a tool like AI design could pose any issues like that. However, AI design can affect artists significantly. 

With everything in life, there are pros and cons to using AI design and its tools. Today, we’ll cover what it is, how it affects businesses and creatives, and what you can likely expect from it in the future.

Let’s dive in.

What Is AI Design Or Generative Creation?

Generative creation or AI design employs machine learning software and a workflow to generate content, graphics, or copy. The program takes your input as a prompt, words describing your concept or idea, and then uses it to generate an outcome by putting it into an algorithm. The algorithm creates an asset using what it’s learned to pull pieces from external sources and join them together.

Robot artist drawing mona lisa. AI generated drawing, artificial intelligence. Pop art retro vector illustration 50s 60s vintage kitsch style

While using a designer may sound similar (you tell them what you need, and with their skills, they create something for you in one to two days), it’s very different. The technology is “creating” on its own and does it in just a few minutes, maybe less. Now, the creation that takes place is also different as well. Instead of a human hearing or reading your request and then taking the time to draw or design something from scratch, the AI is taking pieces of existing art, jumbling them up to fit the parameters you set, and displaying a somewhat mathematical result.

There often isn’t the opportunity to provide feedback and refine the design either, though some programs are adding this feature.

These tools are frequently used to create illustrated looks for a person via an app’s AI filter, draw characters or picture concepts, or see images in different styles.

One of the most popular tools is MidJourney, which uses Discord to take prompts and turn them into pictures.

What Does AI Design Look Like?

It looks similar to art, but many software options out there currently still need some help. With a basic AI tool, you can type in princess with a dragon and get something close to what you imagine. However, the technology is still growing, and some issues may be with proportions, distortion, or placement.

Should AI Design Be Used In Corporate Or Commercial Spaces?

Running robot cartoon with businessman in an office on the gray background. Eps 10 vector file.

This is a tricky road to navigate. While using an AI tool could certainly hasten your timeline and get you satisfactory results, the question of where those results are truly coming from and their quality still hangs heavy overhead.

Here is a scenario to consider. 

Suppose you’re working with a company like Flocksy and request a design using our intuitive brief. In the best-case scenario, we’ll get your designs back to you within 24 hours, and you’ll be thrilled with the results- no revisions needed. When you work with Flocksy, this does happen quite a bit. 

But what if you do have revisions? That’s also very normal. The artist will take your feedback, update the design, and give you the final result you want. That process takes a bit longer than the design with no revisions.

Now, say you or the artist used an AI tool to create a quick concept reference for your design.  The project would start with an example that is ready to be expounded on. Whether the AI concept is way off or close to the mark, it could inform the artist and cut back on revisions in the long run.

However, it’s important to note that the AI design can’t be used as-is or as the base layer of your design if you want something truly original. Remember, these tools pull from existing designs, meaning part of this creation already exists on the internet. You don’t want your outcome to look like a tweaked version of someone else’s work.

Are There Drawbacks To AI Design?

There are a number of drawbacks and ethical considerations to make when it comes to AI design.

At the start is the communication barrier. Because the technology is new, it’s very possible that the AI might not understand you on the first try. You’ll have to re-generate several times to get what you want.

Cartoon illustration of artificial intelligence besides brains in jars

If you eventually get what you’re looking for, it might not be so bad to repeat the process for a few minutes, but if the AI never truly understands what you want, you’ll have to go back to work with an artist anyway.

Another crucial consideration is ethics. Yes, all creative work is influenced by something. However, that’s different from taking something from another source and claiming you made it.

To better understand this, allow us to provide an example. Say you want to design a character- for a book, a comic, a website, etc. You do some searching on the internet and find one you love. It’s perfect. They just need red hair and to be holding an umbrella. So, you copy that image, whether printing it out, downloading, or snipping it.

Then, you trace over that image, change the coloring either digitally or by hand, and add an umbrella. Once you’re finished, you take that design and put it on your merchandising and promotional materials. Well, we’ve got a problem, right? 

You didn’t create that design. You traced it and updated a few things. 

At present, that is essentially what AI tools are doing. They’re taking art that someone made, digitally manipulating it, potentially combining it with art from the same or a different artist, and calling it new. It’s not.

Lastly, many are thinking of these generated designs as stock photos. That doesn’t quite line up because the artist of the images on the web hasn’t necessarily consented to or is being paid to provide stock assets. When a photographer or artist submits their creatives to a stock website, they’ve consented to let their work be used as such and are being compensated for it.

A picture pulled from an artist’s website where they sell their prints isn’t stock, and with AI tools, we can’t presently tell where it’s pulling its resources from.

Will AI Design Affect Creative Jobs?

man versus robot. advantage of technology. robot hand click. Pop art retro vector illustration vintage kitsch 50s 60s style

Many clients may come to artists with more AI concepts as a rough start, which could be helpful. We could also see people using these AI tools to create the design entirely and using it out in the world. Hopefully, people still know that they can get better, more ethical results by working with a human.

Correctly combining colors, logos, and brand guidelines so that they are consistent across your brand is still a human job. The AI tool doesn’t possess the same knowledge of your brand, likes, or dislikes that an artist who’s been working with you for a while will have. They also aren’t as accurate as a result. While design and art are subjective, marketers’ creative needs are unique and specific, and AI design alone can’t hold up to those standards in most cases.

What Are The Legal Implications & Risks Of AI Design?

If you’ve used these AI apps or tools, particularly one where you input an image, you’ve likely accepted the terms and conditions associated with that app. What that fine print often says is that you’ll be relinquishing the rights to the assets to the parent company in perpetuity. 

Courthouse with Scales Symbol on Facade with Stairs and Columns Empty Exterior. Tree, Plant, Grass and Shrub on Enterance. Government State Court, Justice House. Space of Legal Litigation

That’s a significant concern.

Licensing and commercial use are significant issues with AI design used as-is. There is a risk that using this content as your own may or may not be legally protected. After all, it’s very possible that someone could enter a similar prompt and get a similar result. The AI isn’t concerned with making something entirely unique each time it spits out an image or, at least presently, where it’s getting its sources. We’ll likely see a lot of these lawsuits begin to be successful.

What is Flocksy Doing?

We understand that tools like AI “art bots” can provide a rough idea of what you need, and using them to create a first draft may even speed things up a bit. However, we also know that a human has to step in to do the actual designing or drawing.

At Flocksy, we hire real people to sit down and design or draw your assets. You won’t find an AI bot delivering material harvested from the internet that may or may not be correct. Our skilled design experts do the work, craft unique content that matches your idea, and isn’t copied from someone else.

We won’t use AI, and we assure you that the assets you get from our creatives will have an exceptionally high quality and accuracy rate.

You can see examples of our top-notch designs and illustrations in our portfolio here.

A Conclusion About AI Design

When used properly, this technology could be complementary and not competitive to designers. Employing them to mock up designs that you’ll later create from scratch can eliminate some back and forth over revisions, and saving time is great. 

What will be essential to keep a lookout for in the future is the continuing growth of these tools and the sourcing they do for their results. If there’s a way that the bots can pull from only approved artwork that the original artist can consent to, similar to a stock photo service, then these tools could be handy. 

It’s unlikely that these types of services would exist without a fee, but paying to use an AI generator is already starting to happen, even for entirely personal use. It’s also unlikely that a human won’t be necessary anymore, and for all your design needs, you have Flocksy at your back.

Why You Need a Copywriter

 

Content marketing is quickly proving to be one of the most effective ways to market your services and grow your business. In fact, studies show that customers are a whopping 131% more likely to purchase from a brand after reading their content.

But why should you hire a copywriter? What stops you from writing and publishing your own content? Nothing. However, there are some very good reasons why you should consider hiring a professional to provide you with unlimited copywriting rather than doing it on your own.

Quality Content

Not surprisingly, poorly written blog posts, peppered with typos and grammar mistakes is not going to do your business any favors. The key to effective content marketing is publishing informative, engaging blog posts, not the opposite.

So, although most people can string two sentences together, not all of us can create the engaging, professional content needed to set our businesses apart from the competition. Copywriters can. So don’t short yourself. Instead, hire a copywriter and see for yourself what unlimited copywriting can do for your business.

Time Management

Maybe you could find the time to write and publish exceptional content on your blog. But just because you’re able to do something doesn’t mean it’s the best use of your time. Want more time to pour into other aspects of your business? Consider hiring a professional to provide you with unlimited copywriting and free up your time.

 

Objectivity

Regardless of whether or not you are a decent writer, as a business owner, you have another problem. You see, great content marketing isn’t telling your audience what you need them to know; it is giving them content they want to read.

Because while you might know that your products and services are standing between your audience and a better life, they don’t. And chances are they are tired of being preached at.

What your audience wants, and what your business needs, is a reason to trust you above the competition. For this to happen your content needs to be educational and engaging, not just a thinly veiled advertisement in the form of a blog post.

A copywriter can help you with content that will engage with the right audience, build their trust, and increase your sales.

Branding

A good copywriter will get to know your brand. They will understand your motivation, your business goals, and your approach, and then channel all of that information into copy that will wow your audience.

You want to hire a copywriter that can offer unlimited copywriting and that is willing to get to know your brand as well as you do. The key difference between you and your copywriter will be that they can put your brand and purpose into words better than you can.

Hire a copywriter. There is no reason to be a one-man (or one-woman) show. Not when there are so many ways for your business to access unlimited copywriting.

Unlimited Video Editing

Video content is the current hot topic in the digital marketing world. You may be wondering how you can access this opportunity. Your videos may not be as aesthetically pleasing or as professional as your competitors’ videos, and you need to stay ahead of the game. You’re not sure what step to take next, but you know that step involves elevating your videos’ quality.

Video editing may be the solution for your marketing needs. Here are reasons why you need unlimited video editing in your toolkit:

Looks More Cohesive

If your footage and audio are not aligned properly without video editing, your marketing campaign will not look as though you’ve invested effort into it. This can give the wrong impression to potentially warm leads and even current customers. Additionally, video editing will allow you to cut out any unnecessary content to ensure that it is concise and captures the viewers’ attention.

Builds Your Brand Reputation

Quality video editing should speak volumes of your business. It shows that you care about how your customers perceive your business and builds credibility. A poorly edited or unedited video will give off the impression that you are just seeking to sell a product or service quickly with no regard for the customer experience. Edited videos are clearly added value to the customers, making them more likely to interact and share.

Supports Better Marketing Outcomes

If you are trying to find quality leads and are specifically targeting viewers who have watched a significant portion of your video, you will find greater success in video editing. Edited videos are not only highly engaging for consumers, but they eliminate any unnecessary distractions in the footage or audio quality that may otherwise cause a user to abandon the video (and sales funnel) early. Higher quality videos may even convince a user to take action immediately without the need for lead nurturing.

Video editing has the capability of transforming your target audience’s experiences from the moment they first learn about your business to the moment when they make the executive decision to support you financially. By investing in higher quality videos through editing, you can ensure a greater return on investment for your marketing campaigns.

However, it is important to take advantage of unlimited video editing; you do not want to be restricted in the power capability of your campaigns. Unlimited video editing will allow you to put your best foot forward.

The Power of Teamwork

We all know that good managers and business leaders look for collaboration experience in new hires. Even in highly competitive sales environments, teamwork can help companies meet their performance goals. I have compiled several ways that teamwork can uplift both the company and its employees:

Fills in Skillset Gaps

You need to have employees that are adept at teamwork on your side as they will play to each other’s strengths in project management for the benefit of the company. Say that you’re the creative of the group, and one of your other teammates is more statistics oriented. If your teammate was to tackle a project towards creating an ad for the company, they would likely come to you for your expertise in writing copy while they run analytics on best possible keywords to attract your customers. With that power team, it’s no wonder you’ll be able to complete your appealing ad on time!

Allows for New Ideas

Modern workplaces are increasingly recognizing the benefits of diversity and inclusion on their projects. By fostering diversity and inclusion in your teamwork, you are naturally inviting new perspectives into the conversation and inspiring innovations. Teamwork also allows higher quality ideas as they are often vetted in group discussions.

Solves Problems Faster

When everyone works together, it is no wonder that the team is productive and completes tasks more efficiently. Even if the team is at a crossroads, a quick brainstorming session together can assist in the process of finding a viable solution.

Encourages Communication

We all know that this skill is an important facet of teamwork. However, did you know that teamwork also involves communication for conflict resolution? If you don’t agree on a concept that a coworker has put forth as a solution or believe strongly that a project should be completed a certain way, you will require compromise to continue to exceed your supervisor’s expectations for the project. Teamwork lays the foundation for strong communication as team members must resolve their arguments internally rather than notifying a supervisor.

Elevates Team Members

Teamwork is a natural morale-booster. Each team member is made to feel valued and heard for their input to the project. The employees’ morale will also translate into how they view their company as well as whether they exhibit company loyalty.

Are we missing any key points? Let us know how teamwork has impacted your company for the better.

You Need an Unlimited Graphic Design Team

 

It’s plain and simple really; you need an unlimited web development team, unlimited copywriting team, and unlimited graphic design team to make your website look better than fantastic and a place that people want to visit and browse around.

As good as your website looks right now, an unlimited web development team, unlimited copywriting team, and unlimited graphic design team can make it look one of a kind and particular to YOUR business, not anyone else’s.

Five reasons why you need unlimited web development, copywriting, and graphic design teams:

1. You can have an on hand a team of only the very best designers, web developers, and copywriters at your disposal. They will do everything possible to make your site or blog look amazing! All three of these bring you not only people skilled in their jobs but a team of them. Having an unlimited design team, and also an unlimited web development team and unlimited copywriting team means that when you are building a website or blog, they are there to make it amazing. And that is because you have gathered together a group of skilled professionals.

2. It cuts down on the cost that you have for all the design work that you have in a business when it comes to graphic design, copywriting, and a web developer. You get an unlimited graphic design, copywriting, and web development team that you can pay one set price to have for all you need in those departments.

3. They do this for lots of other businesses, and you are only one of many, so they know what they’re doing when it comes to graphic design, copywriting, and web development. So, you have a team that knows exactly what needs to be done, even if you are unsure. I believe that the best teams are teams that know what they’re doing, and they do it well.

4. The greatest part is that they’re unlimited, which means they can take care of all your needs and make it easy for you to pay one set price and not have to pay every time you want a logo designed or a blog post written. Or maybe you just want a change. Having a team available means that you have an easy and quick way of getting graphic design, copywriting, and web development work done when you need it.

5. Whether or not you’re a big business or a small one, they can offer you a lot of resources that you might not have otherwise. Because you’re not checking your budget every time you need a logo or a flyer. You can do it and not have to worry about your budget or anything else!

Having an unlimited design team, unlimited web development team, and an unlimited copywriting team can make your website shine. It is everything you need when starting out as a business, but also if you are five years into having a business. Either way, it can really help you out it more ways than one. If you don’t have an unlimited design team, unlimited web development team, and an unlimited copywriting team than you need to look into getting one!

Why Your Business Needs Graphic Design

Happy Friday! I know that lately we have been talking about a number of different subjects and I was thinking that maybe today, as we head into the weekend, we should talk about why your business needs graphic design. I thought this might be a good subject to talk about because I have talked about graphic design at great length, and have never really talked about WHY your business needs it.

Let’s get started!

Graphic design, website development, and good copywriting are just a few of the known things that your business needs to look professional, and be successful. There are so many reasons to have a good outlet to get your graphic design work done when you own a business. If you are unsure whether your business needs graphic design or not, read below three reasons why your business NEEDS graphic design, and it’s not an option.

One: First off, if you want your business to look like the company you know it is, professional, efficient, and productive, then you need graphic design and you need good graphic design work done. Whether you need a logo design or a banner. Remember, your website is going to be the first thing people see when they go to your site.

Two: When you use graphic design for your businesses, you succeed in making your website look like you want it to look. You can have a website that looks like no other one, because you simply had it designed your way, and in the style that fits you and your company. The graphics that design your site are a statement of you and your brand, and make it unique to you, and only you.

Three: I will leave you with this last one. When you use graphic design, no matter what it is for (a logo design, a banner ad, or a flyer) it will look like yours and no one else’s. Because the design was especially tailored for you and your business, created it to fit your style of site, and your brand.

You want everything about your business to be unique to YOU. And that is what a good design company does. They create designs that are one-of-a-kind. I firmly believe that every business should have graphic design help to make their business unique to them.

What To Look For In a Graphic Design Company

“How do I know if I’m going with the right graphic design company?”

That is a question that every business person asks themselves at least once in their life. If that is what YOU are asking yourself, then you are going want to read this post.

Here are a few things to look for when you are wondering what graphic  design company you want to go with: 

Turnaround time: It is always wise to look around and read reviews before choosing any graphic design company. It’s true that most places give you a free 7-day trial or 7-day money back guarantee, however, it is still good to look around first. When you are looking at the reviews, look for a good turn around time. Some could have a week turn around or a 3-day turnaround or maybe even a 24-hour turnaround.

Quality:  The quality of the design is very important. That just goes without saying. If the quality is no good then the design is pretty much no good. So make sure to look at what people are saying about the quality in the reviews.

Can they do more?: Yes if you are looking for someone to do a design for you then you’re probably not thinking about them doing anything else. But what if you could get unlimited graphic design and other features for one set price? Wouldn’t that be great? For example, here at Flocksy, we offer unlimited graphic design, web development, and copywriting for one set price a month. So it’s always good to look around for that before deciding on one.

These are three of the things to look for when trying to find a graphic design company. Taking the time to look around and check out all your options before trying one can really pay off in the end. I would strongly advise you to do so because it can never hurt.