15 Creative And Unique Business Card Designs To Inspire You

Business cards are one of the most effective means of marketing, especially when you’re just starting out in the business world.

A cute, stylish card that you can easily pass around containing your company’s list of services is the perfect way to garner customer attraction and spread the word about the good or service you provide more effectively.

But sometimes it can be daunting to know where to start or what design will be most beneficial for what you’re trying to accomplish.

If you feel this way, you’re not alone, and we’ve got you covered. In this article, we’ll share with you fifteen business card designs that are sure to provide you with inspiration for making your own.

15 Of Our Favorite Unique Business Card Designs

  1. Cheese Grater Card

From JWT Advertising, this unique card is sure to get people to come back for more. Sometimes having a theme to your business card centered around who you are and what you do is the best way to paint a memorable picture in the mind of your customers.

Having a business card in a creative shape, such as a spray bottle for a cleaning company or a cake for a bakery, will remind potential customers of what you do whenever they see the card, even if they don’t have time to glance at the contact information.

  1. Mini Portfolio

This adorable mini-portfolio envelope by illustrator Iris Compiet doubles as both a business card and an example of what she can do.

If you’re into the arts, this design is for you – it perfectly encapsulates the creativity of the artist in both what she does and how she presents herself.

Using this design is sure to show people your skills at photography, graphic design, art, or even writing!

  1. Interior Designer Card

Interior design is a job where it’s super important that you stand out from the crowd – after all, that’s what you’ll help your customers do with their homes!

This ornate business card by Smriti Kariwal illustrates the beauty of patterns in home design array, displaying a preview of the business owner’s talent for potential buyers.

  1. Illusion Card

Remember those visually-stimulating cards you got at parties or after a trip to the doctor’s office?

The ones with a shifting image, almost like a mirage? Well, turns out these ones are great for business too! Evengy Katz’s design for a barber shop card can be used for all sorts of jobs for a versatile, eye-catching design.

Because it doubles as both a fidget toy and a business card, it’s sure to keep customers’ eyes on your business; literally, in this case!

  1. Lush Seed Packet

Because gardening and lawn care companies are a dime a dozen, you have to make absolutely sure that yours pops out the most among your customers’ choices.

Luckily, this card designed by Struck Creative is here to do the trick. This business card doubles as contact information for your company, as well as being a seed pouch.

This makes it perfect for remembering who you are as well as for practical use in the gardening adventures of your potential customers!

  1. Tearable and Shareable

Divorce is never fun to deal with, but this card by James A.W. Mahon can at least help people know their options better.

Even better, this card can be used for a variety of businesses as a way to share the information with others!

If you run a painting class, a party place, or even a bakery, you can make sure that your business card is the gift that keeps on giving with this design.

  1. Filmmaker Ticket Cards

If you’re a filmmaker, you’ve probably wondered how on earth you could possibly compete with enormous studios. Not to worry, though; Alice Cho has you covered with this callback to classic cinema.

With this business card being shaped like the movie tickets of old, it generates both nostalgia and interest in your next big production.

  1. LEGO Business Card

Toys are a timeless mode of diversion for children and adults alike, and LEGO may have the most interesting design for their business card yet.

These cards match each employee’s features quite well, and the contact information is printed on the back.

If you’re selling to customers who love toys, the best way to remind them of who you are and what you do might be to become a part of their daily play with this creative and unique informative toy.

  1. Rollable Yoga Mat Card

Yoga is a timeless way to relax and exercise, and there’s no better way to accomplish this than by giving your potential clients a reminder of what you do.

The relaxing blue encapsulates the quiet peace of Vancouver Yoga Center’s wonderful atmosphere, and rolls up just like the mats they use to help their fitness members find more balance in their lives.

The language of color is especially powerful, and one of the most effective tools you have at your disposal in whatever business endeavor you have planned.

  1. Coaster Card

If you’re a communications expert, chances are you’ve been a few places in your life.

This coaster card by Jukebox Prints is both cute and informative, letting your customers know what it is that you do and what your experience level is while also being chic, classy, and generally wonderful for get-togethers!

Place it on the table and watch people go nuts for it; it’s sure to get people to ask more questions and request your business for their needs.

  1. Cotton Business Cards

These cards from MOO may not look especially unique, but if you take a closer look, you’ll find that they’re a lot cleverer than they seem at first glance.

These are actually repurposed T-shirt scraps, pressed into paper using one of the most ancient methods of papermaking.

This method creates a premium business card with an interesting story behind it, making it a great choice if you’re wanting to get a chance to explain your business to others.

  1. Event Photographer’s Film Card

Photographers have tight competition in the market, so it’s super crucial to have a card that looks unique and classy, and captures what they do at a glance.

Norris Mantooth’s card, translucent and appearing to be a camera lens, helps accomplish this wonderfully.

Plus, it’s pretty fun to look at, meaning customers will be drawn to it even more and share it with everyone around them as a result.

  1. Flower Bouquet Cards

The importance of the right bouquet (and the right marketing scheme for your company!) cannot be overstated.

Latona Marketing made this perfect business card for what they do, all boiled down into a simple shape resembling a flower bouquet.

Posturing your business card around the main idea of what you do is a must, and there’s no better example of that than right here!

  1. MODHair Card

This business card by Fabio Milito for MODHair, a rock-n-roll salon in Rome, has multiple uses.

Not only does it plainly advertise the services offered, it’s also a usable comb!

To top it all off, this business card plays a classic rock tune, meaning you’ll never forget which hair salon it’s talking about.

With an almost magnetic pull, this card appeals to a wide range of people while also functioning as a preview for the service provided.

  1. Personal Trainer Card

Our brains are constantly linking stimuli to information; that’s why it’s so easy to study when listening to music or chewing gum.

This business card makes use of the fact that you have to pull it to see the personal trainer contact information, making it a great choice for potential clients looking to improve their overall fitness.

15 Inspiring Brochure Designs That Stand Out From The Crowd

Brochures are a versatile marketing option for businesses from retailers to museums. A well-designed document shows why a company is special and why prospective customers should spend their money there.

It’s an instant opportunity to put your best foot forward, snagging readers’ attention and their desire to find what’s missing in their lives, whether it’s a product, a service, or something more intangible, like luxury.

Keep reading to see 15 brochures that think outside the tri-fold.

Events

1. 1–2–3–Helsinki ! Design en Seine

Design Firm: Werklig

This brochure advertised a pop-up art and architecture event embracing design, with boldly decorated shipping containers installed along the Seine in Paris.

The colorful shapes are inspired by the marine flags and signals used on the Seine. The design included two waves: one to represent the water of the river, and one to represent the “1, 2, 3” in the event’s title.

2. BFD ‘08 Concert

Designer: Liz Hall

This document uses a mix of cutouts and lively artwork to create a festive feeling for a 2008 concert. The use of chain link fence, including a jagged line along parts of the brochure, adds an edgy feel. A mix of advertising and copy is presented like posters on the fence.

Retail Businesses

3. Ikea

Designer: Leonardo Borges

This mailer design references Swedish furniture superstore Ikea’s iconic in-store displays, using very little text and a 3-D design to help customers imagine how quickly and easily their new furniture can “pop up” in their home.

The outside evokes flat-pack furniture, for which Ikea is famous, making the mailer instantly recognizable.

4. Volkswagen

Designer: Josiane Marquis

This brochure for Volkswagen’s line of hybrid cars uses a simple color palette of green and white to highlight the ideas of clean and green.

Each page is shaped like a simple leaf, an iconic image for all things environmentally friendly. The presentation at an event further uses the theme to make the documents look like sun-drenched leaves.

5. Skinny Blonde Baker

Designer: Nichole Ott

Designer Nichole Ott used oversized photos of this bakery’s healthier desserts to make readers’ mouths water. Two versions of the bakery’s logo are used throughout to give brand consistency.

Curvy script fonts evoke the femininity of the baker in the logo, and make use of the bakery’s slogan, “All Good, No Guilt.”

6. Tessuto Fashion

Designer: Greg Cannon

The brochure for this menswear retailer in New Jersey uses a unique cutout design to offer customers a peek at the fine fashions available.

The cutout evokes the square grid shapes used in the brand’s logo as well, lending consistency, while the dark colors give rise to feelings of strength and masculinity.

Destinations

7. Crystal Cave Park

Designer: Keith Lowe

This design uses nostalgic-feeling artwork and bold lines in a unique shape to stand out amid other destination brochures.

The cream colored paper feels like a well-worn map, reminding visitors of bygone years. The art reflects the natural wonders inside Crystal Cave Park, including glittering crystals and a reflective pool.

8. National Museum of Extinct Insects

Designer: Natalie Perez

The logo for the National Museum of Extinct Insects looks like a butterfly in a nod to the many butterflies preserved there.

The brochure, using stark black and white, creates strong imagery while remaining minimalistic. Accent colors remind of the insects’ habitats, with the shades of a cloudless sky, the earth, and “juicy greenery.”

9. Simpson’s Hotel

Designer: Grieg Anderson

This document for a luxurious Scottish hotel uses a simple white cover and metallic logo to create a feeling of understated opulence.

Inside informs guests about the hotel’s large number of amenities and services. A folder is included in the back so hotel staff can put specific information in for clients.

Services and Features

10. Sparkbit Telematics

Designer: Balsam Studio

Design firm Balsam Studio employed a consistent motif of wavy lines to represent the data the business analyzes. Custom icons in thin white lines pair with the wave motif.

They use a bold aquamarine blue throughout to separate blocks of information and present it in a clear, understandable way.

11. Nottingham Trent University

Designer: Andrew Townsend

Using bright and bold colors contrasted by stark black, the art book for Nottingham Trent University is a compelling piece to entice prospective students.

The designer used 24 different patterns to create the font used within, highlighting visual interest. The package includes a multicolored sketchbook, stickers, postcards, and a stencil, for a memorable piece of advertising.

12. Vulture Labs

Designer: Jake Brandford

This brochure for a black-and-white long exposure photography business lets the photos speak for themselves.

Text is kept to a minimum, and the only colors used are gray, white, black, and sparing yellow contrast text. The unfolding of the brochure slowly reveals the stunning photography.

13. TVNZ 7

Designer: Thomas Pavitte

A triangular brochure for a New Zealand TV station folds out into a 7, reminding viewers of the familiar onscreen logo.

The brochure features the channel’s signature blue and triangular photos of station talent. Copy and programming information are kept brief to fit in the document’s distinctive triangles.

Places To Live

14. Spencer’s Crossing

Designer: Jennifer Springman

Brochures for a housing development called Spencer’s Crossing fold into a game to show that the neighborhood is for “kids at heart.”

The logo design features the words arranged in an arch over stepping stones to evoke the community’s walking trails.

Photos inside feature youngsters having fun at a pool and in a lush, green yard, to further reinforce the neighborhood as a place for family-friendly leisure.

15. Taj Villas

Designer: Vicom Group

This brochure for luxury villas contrasts black-and-white and colorful leaves both in its logo and its opening pages to evoke the climate in India and the high living available.

The interior contains mainly photographs of the housing, letting the construction speak for itself. A thin sans serif font creates a simple, elegant feel.

12 Great Packaging Designs To Inspire You.

Pure, authentic branding is one of the most powerful things you can do to get your messaging and products to the world. The right packaging design will make your brand identifiable and distinguishable.

Thus, enabling an element of trust within your clients. How people perceive your company is critical in growing a vibrant audience that raves and supports your business.

Developing the “know, like, trust” factor when marketing your products will transform and naturally attract more attention to whatever it is you are marketing.

People enjoy buying from organizations they feel confident in. In the age of e-commerce, product packaging does not only take things from point A to point B, but it is the only physical touch point that brands have with their customers.

Think of your packaging design as your display window. The first impression is the only impression your consumer could potentially have of your work.

The right merchandise design will allow you to stand out and improve your online presence.

Below are 12 innovative ideas that have taken the packaging world by storm. Use these as inspirations to out-design your business competitors and get the audience you crave.

  1. Nike Air

What better way to translate the imagery of the softness and comfortability of air pillow sneakers than by packaging them inside an actual air cushion design?

It is an aesthetically pleasing way to highlight the benefit of the sneaker. The language is clear; these sneakers will make you feel like you’re walking on air. The effectiveness of this esthetic heightens the marketing.

  1. WhiteBites

If you want your brand to be discernible from a sea of online content, your product packaging needs to be striking. An effective way to strategize this is to make your design memorable. Whitebites illustrates this brilliantly.

Your product packaging should communicate the messaging of your brand in a way that is unique and attracts attention.

  1. Trident Gum

Creativity is a highly desirable quality. In the design of your product packaging, you can incorporate a level of innovation to engage your potential consumer to purchase your product.

Trident gum is a fantastic example of design packaging executed excellently and with originality. Speaking to your audience’s emotions and innate creativity is a surefire way to convert them to buying customers.

  1. Note Headphones

Your consumer’s purchasing decision is dependent on how well connected they feel to your brand. Designing your product package with this in mind will help you convert more customers.

An instance of this approach implemented creatively is note headphones. Clever ways to aesthetically express the value of your product will entice your target audience.

  1. Blood Of Grapes Wine Bottles

Constantin Bolimond developed a concept that synchronized brilliantly with its product name, Blood of grapes wine bottles. The style was created and themed after the shape of a heart.

It’s a striking visual representation. It is mesmerizing because it’s unexpected, a fantastic way to grab your audience’s attention. The product design is not yet available for retail.

  1. Kohberg Bakery Group

The largest bread manufacturer knows a thing about appealing to their ideal consumers. Their sketch attracts attention to the fight against breast cancer. The visual image is vibrant and innovative.

Appeals to emotion are an effective way to persuade and influence potential consumers. We make decisions based on our intuitive and emotional responses. Speaking to emotions is a compelling way to move people to action.

  1. Big Mouth Monster Self-Adhesive Treat Bag

What better way to intensify your consumer’s natural urge for candy than by strategically placing a mouth on the product packaging design? Triggering a consumer’s impulse buying is an effective marketing strategy.

And a great way to increase your revenue and create brand loyalty. Fazer Vilpuri cookies and breadrolls is an example of this technique executed excellently.

  1. Creatives Wall

Design packaging does not need to be complex. You do not need to recreate the wheel.

All you have to do is put your creative spin on what is already working in your market. For example, you can add a clever design to a simple paper bag.

9. Puppy Skincare

Puppy skincare created a beautiful package for their lipstick product. The vintage cat visual directly speaks to the messaging of the brand.

Their brand’s emblematic consistencies create an ambiance of loyalty and dedication amongst their audience.

10. Louboutin

Louboutin is one of the most recognizable and distinguishable brands in the market.

Its packaging designs have an air of sleek minimalism that speaks directly to the high-end quality of its products.

11. Hexagon Honey

The hexagon honey bottle design stands out from the blend of sameness most honey jars have. A true example of what it means to make your brand packaging exceptional.

12. H&M Box Packaging

This fun and eccentric box packaging is a fantastic way to grab your consumer’s attention. The design gives a sense of whimsicalness and joy.

Wrapping Up

When designing your product packaging, don’t try to reinvent the wheel. Learn from what has survived the test of time. And remember to add your individual brand’s uniqueness and core messaging. Make your consumer’s first impression a lasting one.

Bi-Weekly Resource Round Up Vol 21

Featured Flocksy Team Member Design Of The Month:

Here is a custom flyer graphic mockup created for a client by Flocksy team member Eman.

All custom illustrations/brand designs/marketing materials on Flocksy are created completely from scratch by one of our extremely talented graphic design creatives.

Start a graphic design project today and see results in just hours!

Revamp or Rebuild? What to Do With Your Old Website

    by Flocksy writer Rachel
  With web technology changing and improving constantly, it’s easy for websites to look out- of-date even within a few years of creation. You may be wondering whether you need a whole new website or merely a facelift. Here’s what to keep I mind when making that decision. continue

How to Improve Your Email Open Rate

by Flocksy writer Matt.
One question many marketers ask themselves is “how can I get my emails opened?” While there are plenty tricks out there, we recommend a thoughtful approach that focuses on communicating with those subscribed and giving them something valuable or tangible from the beginning so it pays off at the end.   continue    

How Are Your Media Relations? Give Them A Boost With These 5 Tips

by Flocksy writer Kasey.
    In the digital age, a relationship with the media is crucial to getting your business out in the public eye. The process of building this relationship is the core of media relations. Not only does this build a valuable connection with people who can improve your reputation in the community, it’s a way to get some free marketing. continue

12 Great TV Logos To Inspire You

by Flocksy Writer Danielle. 
  With so many great shows, marketing teams need to develop great logos that fans can remember and recognize. These 12 great television logos are memorable, effective, and creative. continue

10 Tips For Making Great Explainer Videos

Need a hand making an explainer video for your business? You’ve come to the right place.

An explainer video can assist with business, advertising, and marketing in several ways. What is an explainer video, you might ask? Well, an explainer video is a short film explaining your product to the consumer and why they should buy it.

Generally, explainer videos are used as both advertising and explanation of your product, and they tend to be phrased in a problem-solution manner.

However, creating a good explainer video can be a bit daunting!

In this guide, I’ll give you ten tips on how you can make an awesome explainer video for your business in order to drive up sales and show others how you stand out uniquely from the rest of the crowd.

  1. Know Your Audience.

Knowing who you’re marketing to is incredibly important in order to craft a good explainer video. Different age groups, ethnic groups, and genders prefer different things to be in their advertising.

For example, if you plan on selling a men’s deodorant, focusing on the dainty smell of perfume and the soft feeling of the smell against their smooth skin would not be ideal.

Conversely, an elderly couple is not going to be particularly impressed by the idea of TikTok references in an advertisement about the ideal arthritis medication for people their age.

Below is a video from the YouTube Creators themselves about how you can know and understand your audience for the content you’re making.

To watch video go here



  1. Script Writing.

A good video can’t take off without a good script! Scripts should explain what the problem is that the product is aiming to solve, possible pitfalls that other products may cause, and the solution: your product.

It’s best to keep these scripts entertaining (another reason you should know your audience well!), brief, and clear. Without these things, you’ll have a hard time keeping your viewership engaged, and the quality of your work could suffer.

Here’s a video from Eduard Stinga on the topic.

To watch video go here



  1. Clarity.

As discussed above, clarity both in the script and in the visuals is essential for a good explainer video!

A good script leaves no room for errors or confusion and is easy to recount without having to write down notes, and should be structured in an orderly fashion so potential customers can keep track of what you’re saying easily.

The explainer video should include the most important information about your product, what it does, and what needs it fulfills, rather than being a novel about everything in detail. For tips on this, you can view Biteable’s video on how to create a clear and enticing script.

To watch video go here



  1. Brevity.

Just as important as clarity is the issue of brevity. It can seem like a daunting task to keep the word count down enough to fit into a focused, minute-or-two-long video.

You should always have a thesis statement and supporting statements when discussing your product, and the elimination of the extra word fluff is a must.

This way, you can capture customers in their busy lives or with their short attention spans and get your information across in an easy-to-read, concise manner.

Jazza explains this concept below, but there are many resources available to help you accomplish this goal.

To watch video go here



  1. Include FAQs.

Picture this: you’ve followed all the tips above, and you still can’t seem to get audience members to stick around or engage with your product.

If this is you, you’ll want to provide a frequently-asked-questions section in order to avoid confusion with your audience.

These questions can be polled from the audience directly, or you can anticipate beforehand which questions they might ask.

This will improve clarity if you find that the brevity of your video is impeding your outreach. The Collaboration Coach has a way to make an FAQ page that balances the need for conciseness with the need for clarity.

To watch video go here



  1. Include A Call To Action.

At the conclusion of your explainer video, you should always include a call to action.

Calls to action are the bread and butter of advertising; that’s what gets customers buying your products!

A call to action can be phrased as a question (“So what are you waiting for?”), or statements (“Call us today to order your first subscription!”).

If you find yourself having a hard time writing a call to action, not to worry! Sleeknote has you covered in this department.

To watch video go here



  1. Ensure Accessibility.

If your market audience is human (which they will be!), there’s a strong possibility that people with disabilities will be viewing your explainer video.

Including captions or a transcript is a must for the deaf and hard-of-hearing, and you should always ensure that your audio is stellar for those with a visual impairment.

And if you’re marketing to disabled folks directly, pay extra-close attention to these things!

An overstimulating visual palette will drive away the autistic, and if you’re selling something to dyslexic people, make sure you use their preferred font and colors so as to make it readable to them.

Some people need a little extra help, and it’s your job to provide that so they can see how awesome your product is!

Below, Aquent Gymnasium explains how to accomplish these things.

To watch video go here



  1. Magical-Tier Video Production.

Even if you have the most glorious script ever to grace mankind, that won’t mean anything unless you can put the rubber to the road and make that video look beautiful!

Your advertisement should include engaging graphics, well-designed fonts, and interesting scenarios.

Hire the right actors for the role if it’s a live-action production, or get someone to make you some wondrous animated content for the role.

There are many ways to accomplish a professional, engaging, and entertaining blog post.

Below, Parker Walbeck is just the guy to help you.

To watch video go here



  1. Serenading Sound Quality.

Now, we’re onto the final stage of production: the sound production.

Music, funny voices and company jingles can cement your explainer video in a customer’s mind as interesting, unique, and most of all, helpful.

Music should never drown out voice over, and if you want a captivated audience, you’ll use music that’s appropriate for the advertisement’s tone and genre.

Remember to keep your audience in mind when choosing the sound production! Monkey Pixels has some tips for us all on how to accomplish a gorgeous sound reel for your next commercial.

To watch video go here



10. Influence the World!

Now that you’ve got an amazing script, video, and sound scene, it’s time to share your explainer video with the world.

One of the many ways you can accomplish this is by paying influencers to advertise your content in their videos.

Many companies such as Hello Fresh and Dollar Shave Club do this in order to maximize their audience while those people are watching videos anyway.

But there are numerous tips you can employ in order to accomplish this same goal.

Don’t take my word for it – Matt Byrom’s got us covered with eleven tips on how to slay it with your perfect, informative, amazing explainer video!

To watch video go here



My Honest Review of Thonest (Updated 2022)

Overview

Thonest is a decentralized sales and feedback tool that allows you to let your existing customers answer questions from potential customers.

Using a mix of AI and software, potential customers can ask questions and existing customers can respond. Questions are available for everyone to view, making your company more honest and open, building trust with new users.

We tested Thonest and wrote down how to install it and what we thought of the overall platform.

Add Thonest to your Website

Thonest is really easy to setup. Once you create an account, you are brought to a page to add a website. You just added your website URL and then the code to your website code.

If you don’t know how to do this, you can have a developer do it for you, or message Thonest and they will install it for you.

Add a Thonest Discussion

Once you add your website, you then add and customize the discussion overlay. You can change the colors to reflect your brand, edit the button and heading text and edit where you want to place the button. Once you customize it, you will see an area with code to install the Discussion.

You then simply add the Discussion Code to the website where you want the discussion to show.

Thonest Overlay

With the Discussion installed, it was ready to go! The button looked great on our website and brought up the overlay when clicked.

We got a lot of questions from potential customers and had our existing customers and sales team respond. It really helped with making what we offered more transparent and honest.

Commenting and the Dashboard

We loved being able to respond to customers in the Thonest dashboard. All the communication was in real time and it was so easy, it felt like we were texting.

Pros

  • It was free with the Basic Plan
  • It was easy to install
  • They have great support
  • The dashboard was easy on the eyes and intuitive. Once you set up the overlay, you can manage everything from the dashboard
  • It was really easy to comment back to people, see replies and view stats.

Cons

  • It has limited features as of now
  • You have to pay if you start using it a lot (however their free plan is perfect for any small business or startup)

Summary

I would recommend them to any company looking to increase conversions in a cost effective way. It is easy to use and add to your website and doesn’t cost much. The perfect addition to your sales team.

12 Design Tips For Amazing Ads And Marketing Materials

Nobody likes ads…until they do. The right ad can make your potential customers laugh, nod their heads, or come down with a case of FOMO. When done well, ads start a conversation with your audience.

So, how can you capture consumers’ attention and speak to their desires in one simple ad? It all comes down to the visuals. Design is a powerful communication tool. Here’s how to cut through the noise and make a lasting impact with just a few words!

#1 Make Your Fonts Legible

Your audience does not sit down to consume ads. They are an interruptive form of marketing, one that pops up throughout people’s daily lives. To catch their eye, you need to make your ad as legible as possible.

The first place to start is the typeface. While fancy cursive or funky headline fonts may be fine for a wedding invitation or album cover, ads’ typefaces should be clean, simple, and highly legible.

For example, this ad design features too many different typefaces, several of which are tightly kerned or heavy cursive. There is also way too much text on the design. Much of it could be illustrated visually!

#2 Limit The Text

In addition to having great copy on your ad, you must keep it short. Most people can read short snippets of text in mere seconds. But once you start putting paragraphs on your ad, you’ll quickly lose them.

For example, this ad design started with a great concept (“we make mortgages easy so you have more free time”) but got weighed down by its long paragraphs.

Also, each bit of text should have a font size proportionate to its importance. Obviously, key heading and calls to action should be the biggest! That’s not the case in this design.

So, keep your ad copy short and sweet. It’s best to use active language and simple phrasing. Remember, you want people to read it as easily as possible. Bonus points if you can make it funny!

#3 Embrace The F Pattern

People tend to process visual information from left to right across the top, then down the left side and across. This “F pattern” describes how most viewers direct their focus.

Therefore, important elements should be at the top and left of your ad design.

#4 Mix It Up

Sameness is the enemy of attention. The more similar your ads’ visual elements, the less likely it is that viewers will parse critical information. Your most impactful graphic should outweigh the others.

Also, headings and other key messages should be significantly larger than the other text.

You can play with font sizes to further express your message. Consider how this Ricola ad illustrates how a small cough can intrude upon a conversation.

Also, each graphic should be sized appropriately to capture attention and balance the other elements. This is especially important if you have lots of images in your design!

Notice how this ad design balances the size of the razor against the grid of portraits. The razor is placed in the lower third, which gives the overall layout a dynamic feel.

#5 Get Suggestive

Let’s face it: the most provocative ads are often the most effective. Tantalizing or tricking the audience definitely gets their attention!

To make this design approach work for you, consider how you can tease something taboo or uncomfortable. Then, let the viewer fill in the gaps.

#6 Optimize Your Use Of Color

Your ad’s color scheme has more of an impact than you might imagine. First, colors play a huge role in how people perceive and process your design. Intentional color choices help express your values while engaging your audience.

Second, colors can clarify your key message. See how this ad uses color contrast to draw attention to the most important visual elements.

#7 Leverage Color Psychology

Following from tip #7, consider how different colors evoke different emotions. Color psychology is a well established set of principles that guide how people perceive visuals.

For example, purple suggests power, yellow connotes friendliness, and so on.

This L.L. Bean ad uses a friendly yellow to complement its central image of an adorable golden retriever. Combined with a witty, benefit driven headline, the overall design creates feelings of comfort and happiness.

By the same token, a deliberately “wrong” color choice will turn viewers’ heads and get them to pay more attention. That’s because our brains want to reconcile any incongruous information.

Take a look at how this series of dentist ads portrays famously yellow objects as pearly white to promote their services.

#8 Incorporate Iconic Figures And Places

Our brains are wired to pay more attention to what we already know. That’s why recognition is so critical to advertising success. You want people to instantly recognize the elements of your ad.

If they don’t recognize your brand itself, use something they will definitely find familiar.

#9 Focus On Concept, Not Content

Ad designs don’t need to be highly literal. For example, it may seem obvious to depict a lawnmower for a lawn care business. However, is that unique enough to be eye catching?

Remember, the key to effective marketing is to emphasize your benefits over your features. Try using visuals to illustrate a concept rather than merely describing what you do.

For example, can you guess what’s being advertised by this design?

If you guessed “matchmaking service,” you would be correct!

Here’s another example that illustrates the key pain point the brand wants to resolve: getting old, moth eaten clothing out of your home.

#10 Choose A Strong Image

The most impactful ads are rarely complex assortments of words and pictures. A single, compelling image grabs your viewers’ attention. If you can send a clear message with one image, do it!

As the saying goes, a picture is worth a thousand words. An iconic image for your ad might be worth a million.

#11 Use Visual Mimicry

Ad design is an opportunity to get creative with your images. Rather than visually depicting your product’s benefit, illustrate it with an imitation.

Portraying a well known object as your audience’s desire (or even their pain point) engages their interest with few words.

A refreshing lime or dragonfruit infused tea? Coming right up!

When taking this approach, be sure that you differentiate the image from what it’s mimicking!

For example, this ad for PubFinder.com is comparing a flashlight to a pint of beer, but at first glance, it looks too much like the former.

#12 Lead With Symbolism

As we discussed above, shorter is better for your ad’s text content. You want to catch people’s eyes without forcing them to read too much.

But what if you could share your message without making them read at all? A symbolic design can say much more than words alone. More importantly, symbolic images resonate more strongly with audiences.

Tap into visual metaphors to express deeper themes in your ad design. These can include images with certain connotations as well as altering graphics to deliver your message.

For example, check out this Febreze campaign that depicts well known smelly foods as pie graphs.

And this design portrays typically noisy objects (washing machines) in a typically quiet place (a library).

The clear message, discernible with minimal copy, is that these washers are much quieter than their competitors.

Wrapping Up

There are definitely some time honored principles for great design … but innovation is crucial for standing out in today’s information overload!

Consider your target audience’s interests, psychology, and pain points, then get creative with your visuals.

Keep the text short and sweet, and swap out copy for strong imagery whenever possible.

Remember: you have just a few seconds to captivate your potential customers. Make them count!

Bi-Weekly Resource Round Up Vol 20

Featured Flocksy Team Member Design Of The Month:

Here is a custom flyer graphic mockup created for a client by Flocksy team member Amanda.

All custom illustrations/brand designs/marketing materials on Flocksy are created completely from scratch by one of our extremely talented graphic design creatives.

Start a graphic design project today and see results in just hours!  

How To Write a Project Brief

    by Flocksy writer Rachel
To request your first creative project on Flocksy, you’ll need to fill out a project brief. Doing so ensures that the creatives who are added to your project will have the information and assets they need to deliver what you want.

Here’s how to go through our project request process, as well as some pointers on what to include in your brief.  continue

How to Write Better Headlines

by Flocksy writer Matt.  
There are many principles and foundations to adhere to when crafting a great headline; here are some of the top tips to follow when crafting headlines of your own.  continue    

Why Google Hates AI, And Why Your Business Needs Flocksy’s Amazing Copywriting Services

by Flocksy writer Janelle.
  Regardless of how AI is used, website and blog owners using GPT-3 and other AI content generators to pump out their content are risking penalties if detected by Google’s algorithm. continue

12 Great Movie Studio Logos To Inspire You

by Flocksy Writer Matt G.
  These Movie Studio logos are incredibly creative and convey information with just a few simple artistic building blocks.    continue

12 Types Of Business Posters To Inspire You

The world of marketing is a wild and wonderful place filled with both the classic approaches to basic advertising and the more innovative electronic offerings, designed to grab your target customer’s attention.

The internet is filled with tiny ads no bigger than a stick of gum to elaborate and often irritating pop-ups. But their size is a deficit.

Business posters, on the other hand, reign supreme because they can be many sizes, often larger than 3 feet by 5 feet, and can incorporate visual attractions more than many other options, including internet marketing ideas.

The resolution, the colors, the style, and even the shape, all draw the eye, and with the right focus points, can even improve your exposure to a large audience.

If you are looking for a passive way to promote your company, we have some business poster ideas you might love.

They have all been used to great success and we think they can bring you a positive outcome in your traffic flow and improve your bottom line.

Here Are 12 Types Of Business Posters Commonly Used For Marketing

  1. Formative Posters

These are less of a cluster bomb and more of a scalpel. Formative posters target a very specific traffic set, visually drawing in only those in the respective field within the artwork and wording.

Medical professionals, law firms, and businesses of this type prefer these poster styles.

  1. Fashion Posters

Do you make or sell clothing, bathing suits, or accessories? Do you use models to display how your products would look to your target audience? Then a fashion poster is perfect for you.

It shows your wares in the right light, similar to a well-shot magazine ad.

  1. Political Posters

Never let it be said that politics is mutually exclusive from other businesses. You are still selling something. You are selling your candidate.

You are selling what they stand for, who they are attached to within a political party, and even selling their visage.

  1. Subject Posters

These are commonly used to promote events. If you are having a block party, an art gallery opening, or even a yard sale, subject posters tell your traffic exactly what is happening, when it will show, and sometimes even how much it will cost while drawing attention and getting to the point.

  1. Campaign Poster

Are you excited about a special event or month? Is it peach season in your town? Are you a huge advocate for breast cancer awareness?

For any campaign that needs maximum eyes to promote it, spreading your message can be achieved with a campaign poster.

  1. Digital Posters

These are very common in bus portals and on fixed walls inside high-traffic structures. You often see them at the airport where poster placement is tricky.

Digital Posters are designed to change images at certain intervals to promote many businesses, not just one.

  1. Corporate Posters

To promote your fortune 500 business, turn to corporate posters. They are not incredibly common and are often found within a certain proximity to the business they are displaying.

Companies that want to keep a firm connection with the public use these liberally.

  1. Show Posters

You have seen these outside movie theaters, opera houses, and even the auditoriums of schools. Anywhere a show is playing, one, or many, show posters will be present.

They change frequently with the rotating of shows and are very cinematic in their display.

  1. Infomercial Posters

Similar to the infomercials you see on TV when wracked with insomnia at 3 a.m., these posters show products that you already use and new products that are just being released.

They are designed to inspire you to buy these products and improve the company traffic via word of mouth.

  1. Affirmation Posters

We see posters every day. Has one ever inspired you? Maybe there was a quote from a great philosopher, a religious passage, or an image of your favorite superhero saying something poignant.

You have just witnessed the power of passive affirmation.

  1. Backlit Posters

These catch the eye, even at night, with some simple but effective lighting. They are often simple posters set into a lightbox. Again, these are common at shows and concerts that run late into the evening.

The lighting is perfectly angled to see them from a distance.

  1. Propaganda Posters

Of all the poster options, these are met with the most distrust. Propaganda posters are designed by a party or business to spread a particular message based on opinions that are sometimes met with a poor reaction.

They are often used to sling mud at political candidates or rival companies.


Final Thoughts

Posters will always be used to promote businesses, products, services, and even ideals. They can be covered over, torn off the wall, and even smashed, but once a person has seen and absorbed what they display, the seed is planted.

That seed grows into a living entity, capable of driving new customers to your offering, but also can push them away.

When creating your business poster, know your audience, know your traffic spot, and place it strategically. Just putting it anywhere won’t achieve the desired effect. You must do the research, the recon, and be pragmatic.

The upside of posters over billboards is people can stop and take a closer look at the poster if it grabs them without the potential of vehicle collisions. Certainly, a safer and more economical choice.

15 Great Circular Logos To Inspire You

We see circles a lot in branding. Why is this? Circles are a symbol of trust and unity, while squares symbolize rigidity and structure. When starting a new company, logos can be a key factor in its success. Here we will look at 15 circular logos, from both large and small companies, and see why they work for marketing.

Green Giant

Why this works: The Green Giant stood out above other food brands when it first appeared in 1925 because of its unique mascot.

Fun fact: Is bigger better? Part of the company’s fame came after they grew a particularly large pea variety, hence the name and the green giant’s deep voice when he says “ho ho ho”.

Chrome

Why this works: Given that circles tend to be perceived as trustworthy, it’s no coincidence that some of Chrome’s biggest competitors: Apple Safari and Mozilla Firefox, also have circles for their logos. Internet browsers take users’ information to better their platforms, so users want to know that their information is being used responsibly.

The interesting note is that internet explorer, which hasn’t done as well in the market recently, emulates a circle but is not a circle. Got to be something to it!

Fun fact: Chrome services more than 2.65 billion internet users.

Grammarly

Why this works: Grammarly is a great software for professional and student writers. The software helps you edit as you work and streamlines the final drafting process. By making their logo look like the first letter of the word and keeping a distinct shade of green, they were able to stand out with minimalism.

Fun fact: When you download Grammarly for free, the arrow spins every time you fix an error in your paper which creates a great dopamine reward for writers during an otherwise tedious process.

Starbucks

Why this works: This gorgeous female mascot is almost perfectly symmetrical.

Fun fact: Starbucks sources their coffee from Arabica coffee beans in Brazil.

Trubify

Why this works: Just 3 elements: a music note, a sound wave, and a circle. This is a smaller company but with a catchy name similar to its competitor Spotify and fairer rules for musicians, it looks like it’s going to gain more traction in the future.

Fun fact: According to their biography on the Appstore, Trubify lets artists earn 2 cents per viewer when they go live for concerts, which is a lot more than what Spotify can give artists per stream on their platform, even after artists have paid them to showcase their music.

NASA

Why this works: This logo ventures a little outside the lines, which is something astronomers have to do all the time to make new advancements in technology. With few edits, this image has stood the test of time.

Fun fact: When John F. Kennedy ordered NASA to send a man to the moon, his intentions weren’t just about dreams and honor. At the time, Russia was also sending men into space and Kennedy wanted to beat them out. Thus, it was a lot more of a political agenda than initially thought by the public.

Ubisoft

Why this works: The contrast between dark and light makes this especially appealing for gamers at night.

Usually, in their ads, the screen will be dark and the logo dramatically fades into view for an awakening effect. If it’s fitting for your brand, you can use this strategy in your advertisement videos.

Fun fact: Known for producing fantastic PlayStation games from the masculine Assassin’s Creed to feminine Just Dance 2022, this company never misses a beat in that you can easily find games for the whole family.

Target

Why this works: Target’s logo matches its motto very well. A simple marketing term, targeting refers to learning more about your customers so you can give them what they need.

Fun Fact: Something a friend and I noticed recently was that Target is having competitively low prices but generally has higher quality clothing that lasts longer than the clothes at Walmart.

The department store doesn’t have the most organized vibe but during the change of seasons, they get a lot of new stock and new deals that are worth a look.

AT & T

Why this works: This circle utilizes a 3D optical illusion to make it appear like a sphere to represent the brand’s global reach.

Fun Fact: For the pre-paid plans, there is no credit check and free shipping.

BMW

Why this works: The iconic checkerboard pattern is reminiscent of 50s diners. In their dealerships, you see this cool style decorated throughout the showrooms. It gives a fun identity for a car brand.

Fun Fact: Known for their Mini Coopers in addition to more expensive models, their used cars can go for under $10,000 while still giving you top-notch service you would normally get with a luxury car.

Mobil

Why this works: The Pegasus is a unique mystical animal and isn’t typically shown in red, white, and blue. What nontraditional colors look good on your logo?

Fun fact: Mobil has been updating this image on their website to not include the circle, but their gas stations still showcase this older version on the side of the buildings.

Pinterest

Why this works: Similar to the Target and Grammarly logos, Pinterest uses a red and white color scheme with just the capital letter for the company.

Fun fact: Just over 77% of Pinterest audiences are female, but ages range pretty evenly between ages 18-64.

Shazam

Why this works: This also contains the capital letter of the brand but it’s turned on its side.

Fun fact: This logo has an interactive spinning animation when you press record to identify a song.

Unicef

Why this works: This graphic is family-oriented so it caters to Unicef’s target audience.

Fun fact: This nonprofit is currently sending support to children and families in Ukraine.

CBS

Why it works: In studies, eye symbols have been shown to attract attention due to a biological response in humans. It’s fitting for a TV network.

Fun fact: CBS is currently showcasing the comedic Late Late Show with James Corden.