Marketing your startup, along with all its products and services, proves to be quite the challenge. Utilizing and managing multiple in-house strategies such as email subscription lists is definitely the first choice to take on the challenge, but leveling your online presence up a few notches can only be done…

As rapidly growing competition invades the startup business sector, new and innovative brands are continuing to launch every day in the hopes of an easy path for success. Full-fledged marketing requires a significant investment, both above the line and below the line, and since startups oftentimes have a limited budget,…

One of the biggest struggles that businesses face today is finding the perfect balance between quality and cost. Outsourcing is emerging as an effective tool to help companies cut costs while still keeping the quality that today’s consumers have come to expect.  70% of companies turn to outsourcing to save…

Start-up companies are seemingly everywhere now, thanks to the proliferation of the internet and the ingenuity of entrepreneurs across the country, especially those who have been stuck inside for the last several months. Although there are many wonderful intentions by most who start up a new business, these attempts are…

Working from home is as common now as commuting and punching a clock. For many it arrived unexpectedly. For some it’s a godsend, while others find it a burden or nuisance. Whichever part of the spectrum you fall under there are advantages to starting your own business from home. Home…

Small businesses today are doing everything they can to keep up with global corporations in terms of marketing and visibility. Luckily, the internet has provided an even playing field for many components of a well-run marketing strategy. One of the most popular platforms on the web today is the video…

Good business names are descriptive, expressive, and simple to understand and spell.Before choosing a name, do your homework to make sure it’s available and not too similar to your competitors.The best names are concise, memorable, and aligned with your target audience’s expectations for price, service, and experience. Your business name…

If you don’t have foreknowledge of business management, it can be difficult to maneuver in the entrepreneurial world. The good thing is that there are people who have successfully figured out the management aspect of running a business. With that in mind, here are some incredibly helpful tips and advice…

If you have an idea for a fantastic innovation or a new invention, and you’re ready to bring it to life, then it’s time to embrace your calling as an entrepreneur. Whether you’re in the initial stages of your entrepreneurial journey, or you’ve been working for yourself for years, you…

Rebranding can breathe new life into your business, help you make a fresh start, or enable you to have a breakthrough if you have been stuck in the rut for a while. But what do you need to consider when facing the project of rebranding your business? Read on to…

Your brand is essentially your company’s personality, and that plays a big role in the type of relationships you have with your customers or clients. Are you the fun and friendly brand that customers can relate to, or are you a tough-love authority figure who whips clients into shape? Are…

Think Beyond the Logo Graphic design is one of the most important elements to any business’s long- term marketing strategy. More and more increasingly, customers rely on visual cues to make a split-second decision about a business and the value of its communications. Don’t let your hard work and strategy…

They say nothing is as good as word-of-mouth advertising — but flyers run a close second. These versatile print media can establish a strong visual presence for your brand, anywhere from coffee shops to light poles to networking meetups. That said, a badly designed flyer can harm your brand’s reputation.…