Your Facebook timeline is the foundation of your content on this platform. Think of your Timeline as a full record of your company’s digital history on Facebook. When a user visits your page, they can scroll back through previous posts, learning about your brand and seeing if you’re a good fit for their life. Timelines include the posts you make to Facebook as well as the images and videos you share. Recent updates also allow you to add other historical information through backdated posts, milestones, and more.
Since your Timeline is a major aspect of your Facebook experience, it’s important to focus on this platform. Your Timeline should be a high-quality representation of your brand, fitting neatly into your company’s vision, mission, and goals. Learn these five easy tips to help you curate the best Facebook timeline:
- Share A Variety Of Content Types
- Take A Look Back
- Interact With Your Community
- Make Recommendations
- Highlight User Content
Share A Variety Of Content Types
Your brand is multifaceted, with a variety of campaigns, objectives, ideal customers, and possibly services. Your Facebook content should be varied as well. Keep your Timeline interesting and engaging by posting a range of content types. Text posts, links, images, and videos have long been the most popular kinds of Facebook posts. Start enhancing your feed by creating a variety of posts.
If you tend to post the same sort of content every day, take a moment to examine your motivations. Perhaps you snap a picture on your phone to share each morning because it’s easy and routine. Maybe you pose a question to your followers on the weekends because you get great engagement. You don’t need to abandon successful strategies merely because they’re familiar. However, new types of content can help you reach new viewers. Add a format to your post rotation and track how it performs. You may discover a new successful strategy.
Take A Look Back
There’s no need to reinvent the wheel. As a record of your previous Facebook activity, your Timeline is a valuable source of pre-existing content. Spend some time scrolling through your old posts and perform a simple audit on what performed well. Your most successful content can form a basis for future posts.
Look for milestones or “remember when” posts that can be nostalgically shared. Facebook allows you to repost existing content, so you can share these classic posts as flashbacks or Throwback Thursday content.
High-performing posts should also inform your future plans, even if you don’t repost the original content. Keep an eye out for evergreen content, which never expires. If your followers react well to your holiday posts or other seasonal content, simply save these images to post again the next year.
Interact With Your Community
Facebook is a powerful communication tool, but you must participate to get the best results. Don’t simply schedule your Facebook posts and then walk away. Interact with your followers to drive your engagement.
Think of your Timeline posts as your side of a conversation. When you strike up a conversation in real life, you shouldn’t only talk about yourself. Good conversations are a two-way street, where each party has the chance to participate. You can encourage this interaction by prompting your followers to comment. Ask questions that relate to your post, then make sure to answer. A follow-up comment helps your users feel welcome and valued.
Sometimes, you’ll see Facebook comments that seen unconnected to what you posted about. Users may use the top post on your Timeline to ask questions or leave feedback. In these scenarios, try to think of your Facebook post as a suggestions box. Answer the question and thank your user for getting in touch.
Use your Facebook Timeline to expose your customers to other content they’ll enjoy. It might seem counterintuitive to share other posts by other brands and organizations on your page. However, highlighting interesting content helps position your brand as an authority. You can show your industry knowledge and add additional value for your followers.
While you should share items from other Facebook accounts, there’s no need to post your competitor’s content. Every industry has related non-profits, charities, advocacy groups, professional organizations, and other neutral groups. Depending on your brand voice, you can also consider sharing memes, inspirational pictures, news articles, and more.
Highlight User Content
Go a step further and share user-generated content. Highlighting your user experience is a powerful strategy to showcase current happy customers as well as encourage other people to share their own experiences. You can leverage user posts to create a flywheel of positive feedback.
Keep an eye on your Facebook notifications to look for user content. When people tag you in a post, check-in at one of your locations, or leave a review, see if this activity paints your brand in a positive light. If so, it can be a great post to reshare.
It’s polite to ask your follower if they agree to have their content shared. By asking permission, you avoid surprising your users. If you don’t see much user activity on Facebook, look elsewhere. You might find gems in your feedback surveys, review sites, and other business listings.
Reposting user content shows your customers that you care about their satisfaction. Encourage your customers to further engage with your brand by highlighting their posts. This shows new visitors to your Facebook timeline that you’re dedicated to your community.