Blogs have quickly become one of the most important marketing tools for many businesses small and large. They’re incredibly easy to publish and maintain while allowing you to become closer to many within your customer base and present a wonderful opportunity to show off your knowledge of your industry. Blogs are more in use now than ever before, and it’s never too late to start one. Here’s a brief guide to why you should start a blog today, this very moment.
- Blogs greatly increase your SEO capabilities
- They create intimacy with your customer base
- They let others spread your brand message for you
Blogs Are Great For Your Search Engine Optimization
There are many ways in which a blog can increase SEO and guide more viewers to your website and company. First, the long form nature of many blogs is inherently suited to increase keyword capabilities, driving in specific audiences and garnering more views on average than other marketing content. Secondly, many customers read blogs before they consciously search for a particular type of product.
Many read blogs to gain a deeper understanding of a topic or because they enjoy the content a specific blogger produces; this curiosity and trust perfectly primes consumers to remember your company in association with the blog they’ve read. Investing in a skilled copywriter is crucial for creating engaging, keyword-laden blogs when developing your website.
Get Closer To Your Customer Base
Blogs began as a way for people to connect to others online. Though the purposes and marketing awareness of blogs have changed the landscape of online blogging, the core function of blogs remains intact – reaching as many eyes as possible and creating relatability and trust through the written word.
Customers read blogs because they have a question or because they respect and admire the blogger. The key in maintaining a successful and sustainable blog on your website is to choose an author who knows your target audience and connect with them on a personal level.
The deeper and more intimate the connection between your blogger and your customers, the more likely they are to come back and read new editions of the blog and engage with your site beyond the blog itself.
Great blogs reach out to mass audiences but also speak to individuals on a personal basis, creating a feeling of friendship and longevity in the minds of the readers. Readers should also be able to interact with the blog in the form of comments; there’s no better way to build trust and respect than two-way communication.
Take The Opportunity To Demonstrate Your Knowledge
No matter the level of your entrepreneurial skills, creating and maintaining a blog will help you establish clout in your industry. Blogs allow your company to show off its high level of expertise and demonstrate its commitment to quality and customer satisfaction. In writing about your field on a daily basis, customers will associate your company with industry-leading expertise, coming back to your website and company when they have any new questions or concerns.
This process in turn generates greater confidence in your business and starts to establish your company as one which is credible and competent. Writing blog posts for a long enough period of time will also create a backlog of posts that customers will turn to far in the future, creating added value years down the road. When your company is a trusted and reliable source of information, these clicks will also turn into conversions and sales.
Put Your Brand First
Blogs help create closeness to your customers, forwarding your brand and showing customers a more personal, laid back side of your business. Like social media, blogs can be used as tools for direct communication with a large swath of the population; there are no set rules on how to run your blog but creating one which brings people closer to your brand and builds a sense of identity and reliability will prime them to listen to brand messaging.
Forward the values of your brand through your blog, funneling corporate identity and goals into the blog’s content and structure. For potential clients, your blog is a unique and exciting method to learn about the culture of the company, more effective than outbound branding techniques and more intimate than a mass marketing campaign. Your blog is the opening to give customers new and old an idea of what your company is and who those operating it strive to be.
Blogs Operate As Free Marketing
Blogging creates a unique opportunity for your company’s followers to share your message. Interested parties will link back to your blog and share your content with friends and family, creating a free source of substantial, enthusiastic advertising. The sharing of your blog creates a chain reaction, as those who enjoy it share it with others, who then enjoy it and share with others, and so on.
Like a chain e-mail, your blog will be passed from customer to customer, all who appreciate its content and connect with it on a deeper level. Blogging, in essence, is set to be a new form of word of mouth, creating buzz and great publicity for your company. In addition, social media users reach their own wide audience, who will click through their links and read your blog on the recommendation of those who are using the same platform they are.
Blogs help increase exposure, carry out your brand’s message, and create a feeling of closeness with your clients. There’s never a better time than when developing your website to create a brand identity and content marketing strategy.