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5 Ways To Get Facebook To Work For You

Chances are you have a Facebook page that you visit at least occasionally. Facebook is now so integrated in our lives, it’s how we stay connected to our friends and family; it’s how we get our news and share our opinions. What if you could get your income through Facebook?

  • Using Facebook Marketplace is great, but you can also sell and promote products and services in certain Facebook Groups. Always check the group rules before doing it.
  • As you interact on Facebook, you might find yourself talking to your next client! Make sure you conduct yourself in a way that makes people want to work with you.
  • If you have some IT skills or marketing know-how, try becoming a Social Media Manager or catching bugs with Facebook’s “Bug Bounty” program. These are easy ways to make some extra money.

Here are a few ways you can make money through Facebook that you may not have thought about:

Facebook Marketplace

The most obvious way to make money with Facebook is through the Facebook marketplace. Selling your old and unwanted items can bring joy to someone else and bring a few extra dollars to your pocket.

You can also resell on Facebook by buying low-priced items or picking up items being given away for free, cleaning them up, and flipping them for a profit. Look around for your local free items groups and you’ll soon find that you have many options if you are patient enough to hold on to them until they sell.

Facebook Groups

A favorite way to connect with people on Facebook is through Facebook Groups. Whatever interest you have, whether it’s tropical aroid houseplants or a certain technique of knitting, there’s a Facebook Group for it. Once you’re accepted into the groups, the first way to start making money is to simply be helpful.

As you share your expertise with others, you may find your next client asking you to come on board because of how you’ve conducted yourself and the knowledge you’ve demonstrated.

You can also use certain groups to promote your products and services. One thing to note is that this tactic should only be used in groups where it’s explicitly allowed and asked for. Some groups will remove you if you advertise, so check the group rules before you show off your newly minted True Crime enamel pins or vintage car artwork.

If you can’t find the right group for you, make one! Once you have the group going, you can monetize it. A great example of this is one business owner who created a local Facebook Group meant to share information and recommendations with other parents in the area. Since then, she’s been able to sell local directory listings on her website, featured stories, and advertising in her group newsletter and it all started on Facebook Groups.

Facebook Marketing

A huge part of Facebook is the marketing side of it. If you’ve ever spent more than 30 seconds on Facebook, you’ve seen an ad pop up that seems to know exactly what you’ve been looking for. If you own a brick and mortar business, this can be your ticket to boosting your customer base. By running targeted Facebook ads, you can get your store in front of your ideal customer.

For those who have yet to run their own business, if you’re a little tech savvy and have a general understanding of analytics and marketing, you can manage Facebook Ads for clients. A typical day could look like writing a new ad, bidding in Facebook Ads for the space, detailing all the target demographics, and keeping track of the analytics. It’s a great way for freelance writers and content marketers to make some extra cash.

Another way to use Facebook as a marketing tool to make money is to use it as the top of your funnel, ideally in one of those Facebook Groups that are so helpful. By starting your funnel in a Facebook Group, you can drive traffic and generate leads quickly as people in the group start getting to know you and your business. You’ll find them recommending your products and services to new members and see your revenue start to climb up.

Content

A part of Facebook that is impossible to overlook is content. Everyone is there essentially to be a content creator to an audience. For some, their audience is just their family and friends. Others are looking for more, and that’s where the money starts rolling in.

With brand collaborations, you can get your name out there and get more shares. To be part of Facebook’s official brand partnership program, you must have at least 1000 fans on your page and 15,000 post engagements or 180,000 minutes of total watch time from all your video content.

You might also collaborate with another brand for a small income that advertises on Facebook. Facebook is also playing with a new paid subscription that you can offer to your fans. Right now it’s only available by invite and is in its infancy, but it’s an exciting new prospect for content creators.

If you have a blog or vlog, Facebook is the perfect way to drive traffic and boost your views and clicks. Promote your content and crowdsource ideas from your personal page and your Facebook Groups. Many people are looking to support small business owners and content creators that resonate with them. The more you promote your content, the more likely you’ll be to get more views and more money.

Jobs

What better way to make money than by getting a job? Facebook has a great Jobs marketplace where you can search for local and national job listings. There are also a couple ways you can work with Facebook without being a full-time employee.

One option is to make your money through Facebook’s “Bug Bounty,” a crowdsourcing effort from Facebook to perform some quality assurance and security testing from their users. If you have experience with IT, simply keep your eye out for bugs as you navigate through Facebook and you can report them for money.

Though it isn’t a way to make money directly from Facebook, you might just find your next boss or client through your interactions on Facebook. Becoming a social media manager for a small local business or promoting products and services for an up-and-coming business in your town is a great way to make a little extra cash.

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