A website’s success is determined by one critical factor. The term “user experience “which refers to the total experience of a visitor to a website. Do they feel compelled to continue using the website, or do they exit? How long do your visitors spend on your page? The responses to…

Digging into the elements of successful landing pages and showing you how to create ones that pack a punch and convert well every single time is what defines high-performance websites. Let’s cover the basics on landing pages and how to ensure your website draws in the eyes, the business, and…

Your website needs to pull a lot of weight. It must be optimized to attract and convert leads, provide information about your business, and look modern and professional. While all these elements are important, they depend on a uniting force: your brand. A good website is not only internally consistent…

As a business leader, you know the importance of a strong online presence. Everything from your Instagram captions to your blog posts needs to reflect your company well and align with your brand identity. While social media is important, the most fundamental part of any company’s web presence is its…

What Is A Landing Page? Before you can create a top-quality landing page that converts your leads into customers, you need to know exactly what a landing page is. Essentially, a landing page is the webpage that appears after an interested person clicks a link in a search engine result…

The competition among businesses online is cutthroat and strategic. One of the most powerful indicators of a company’s successes is the responsiveness and design of their website. Potential customers decide to stay or leave in an astounding .05 seconds, so only the most responsive and engaging websites are guaranteed to…

You’ve put so much work into developing the content that makes up a website, and now it’s time to put on the finishing touches. That includes choosing the typography that represents your client, the site, the products, or the service in the best light. There are many different factors to…

A landing page should follow from the sales conversation that begins with an ad, social post, or other promotional item.Every landing page should have a clear message undiluted by fluffy or inconsistent language.Effective landing pages build a trusting relationship between the brand and the consumer. A landing page is a…

Building your personal brand is essential.Social media doesn’t provide the freedom or longevity your personal brand needs.A personal website is the best way to share your content and build your brand. Building your personal brand can be just as important as building a company brand. No matter what your business…

So, you need a website. Whether it’s for your personal brand, creative portfolio, blog, or company, you want something that will excite your readers and convince them to read your work, hire you, or buy your products. With the widespread availability of website builders such as Wix and Weebly, you…

“Less is more”. That adage especially applies to modern web design. In the past, cluttered sites were the norm as the web design was still in its experimental phase. Minimalist web design focuses on making use of typography, white space, and a focus on content to achieve a balance of…

In the old days of website design, everything was done with HTML. If you’ve been coding a long time, you probably remember those websites: clunky, laid out with tables, and tedious to code and update. The worst part was that each element needed to be styled on an individual basis.…