Before holding a virtual conference, one of the first things you must plan for is how to stay in touch with your team and collaborators. The tools are many, some better than others, some free and others not. The good news is that there are many options for you to…

With working from home, organizational issues and struggling with staying on a strict schedule 100 percent of the time may start to crop up. With the lack of office structure, remote employees tend to work longer nearly “all day” compared to in-office employees. Remote work can also result in feelings…

For recruiters who are always on the lookout for great talent and quality candidates to fill their open positions, a polished and professional resume is very much sought after. It’s one thing to do the hard work on your resume, but it’s another thing to do it in a thoughtful…

In the business sphere, there are few people more important than the project manager. This job requires the holding together of many points of view and making sure that both the project team and project overseers, or upper brass, are content with the job being done. Many project managers are…

Running a team of employees is never an easy task. There are many variables to consider as well as personalities and expectations to contend with. However, there are many techniques and principles skilled leaders keep in mind when leading the way in their company and driving their team toward accomplishing…

All resources on leadership repeatedly insist that having empathy in the workplace, or as an entrepreneur just starting out, is essential for displaying one of the most competent skills of leadership. Why is this so? Empathy enables you to know if the people you’re trying to reach are actually reached.…

Working in customer service can be a trial-by-fire. Today’s consumers expect top notch service from every brand they encounter. Whether you’re building your client base as a business owner or work a customer-facing role in any industry, customer service is one of your most vital tasks. You can improve almost…

The new year is a time of new beginnings. It’s a chance to close the door on the past and step into the future. The first month of a new year inspires us to start fresh. January is the month of resolutions and changes. Here are 5 ways to take…

Are you feeling the doldrums setting in as the days are shorter and the weather is chillier? Well, fear no more, as these 7 winter tips can be used to help keep you feeling efficient, motivated, and wonderfully productive. Life doesn’t always give you the opportunity to hibernate, and it’s…

The end of the year is an excellent time to take stock, clean up, and plan out your business’s growth.Be sure that you finalize all financial statements and HR documents so that you can meet important deadlines.There’s always a chance to revise your current approach and set new goals. 2020…

Starting up a small business is a stressful and complex process. However, whenever you’re trying to start a small business of your own, there’s a guiding principle which will make your efforts easier and more efficient in many different ways. Having a brand in mind for your company and building…

“Commercial use” describes anything ultimately used for financial gain.All software you use to create for your business needs to be licensed for commercial use.Paying for commercial use licenses can be pricey, but lawsuits are pricier. Content Creation and Licensing Content marketing, naturally, requires creating a lot of content. You need…

The Covid-19 virus has changed how the world works in a dramatic and widespread fashion. One of the most lasting impacts the virus has and will continue to have is on the interviewing process. Since the proliferation of the virus in March, more than eighty percent of companies are conducting…

Working remotely has quickly become one of the most prevalent and important trends of the year in the business sphere. While workers and employers working from home can mean convenience and working at different paces and increasing job satisfaction, it also means increased difficulty in making sure new hires have…

Starting a small business is one of the most challenging goals an individual can accomplish for themselves. There are a multitude of challenges and obstacles that can seem impossible to overcome, but there are tenets of business which can help you get off the ground and attract new customers to…

YouTube is the most popular video-sharing platform in the world, viewed by millions of unique users every day. The platform is free to use and trusted by users who watch videos covering every category under the sun. If you learn the ins and outs of the platform, there’s no limit…

Many businesses have mastered the art of lead generation and attracting new clients from all corners of the internet. However, in this new day and age, the problem has arisen of how to retain customers you’ve already attracted. Customers today want their time and worth respected and their payments to…

The workforce is changing in the wake of the COVID-19 global pandemic. We are seeing more and more companies make the switch to remote employees and WFH permanently. This new normal requires a lot of changes on behalf of employers and employees, from business hours, a technology learning curve and…

Communication is crucial in workplace relationships, yet it’s consistently one of the most undervalued and underused aspect of an office. Lack of communication can quickly lead to confusion and loss of productivity in the workplace, as well as resent between those who cannot seem to come together to solve their…

In the internet age, the race for efficiency has increased ten-fold among many of the world’s top businesses. Oftentimes, it seems that breaking down barriers between your employees’ home and work lives will bolster their efficiency and create a new era of production and results for your company…but this is…

In the modern age, it can be difficult to focus on one task for very long. This difficulty of focus can easily extend to your business, as distractions can pop up at any time and are sometimes impossible to ignore. Focusing is a lost art but there are a number…

If you’re familiar with Instagram, then you know that Stories have been around for a while now. If you prefer Twitter or Facebook over Instagram, then you might not know about the feature of this incredibly popular app. Essentially, Instagram added a Snapchat like feature to its platform where users…

Image file formats can be roughly divided into three types: raster, print and vector.The various formats lend themselves to different uses: print versus web, as well as the size at which they need to be displayedAlways check with your printer, developer, vendors and other team members to see which file…

Business success requires intentional work.Make the decision to grow and get started right away.Determine your vision, develop your brand, and make yourself visible. You’re in business for a reason. You want conversions, revenue, and overall success. By following your passions and your dreams, you’ve been able to start and run…

SEO strategy must pivot on occasion, just like businesses doSEO is a main source of visibility for your businessSEO has expanded far beyond keyword research, so make sure you look up the top guides Without SEO, there’s next to no chance that your business web page will show up in…

Social media can gain your brand direct contact with your existing and potential customers.Engaging in a dialogue with your audience is a more effective use of the platform than trying to sell a product.Playing it safe isn’t likely to pay off – when it comes to social media, different is…

Branding is essential for new businesses.The definition of a brand varies.Authenticity is key for businesses in the digital age. Branding can do so much to grow a customer base from scratch. New businesses face many challenges, and being known for who they are is one of them. Businesses have to…

Growth comes from both criticism and praise.It’s wise to learn to differentiate between relevant criticism and things that don’t make sense.Learning to understand our response to criticism is essential for growth Criticism and feedback can make some people want to run for the hills. And many people believe that growth…

Images play a crucial part in our world. From the internet to books, to blogs, to flyers and billboards, images are indented in our universe. They can grab people’s attention and are more apt to get someone interested in a product then writing is. Images will also hold people’s attention…

Having an online presence has long been an important extension for businesses. But when brick and mortar businesses face a crisis, moving online can be a critical lifeline.  Moving your business online allows you to continue providing products and services to customers when faced with disruption. Having an online presence…

Good communication isn’t nearly as hard as it’s made out to be. It’s simple, really. And, if we look at things with our psychological glasses on, there are ways that we can make communication even better than we have before.  Be empathetic and connect on a human level. Don’t be…

Let’s face it, most of us aren’t used to staying home or working from home for extended periods of time. Recently, many have been directed to shelter in place or self-quarantine and others were asked to work from home to help with social distancing efforts. While this unique time is…

Around the world, people have holed themselves up in their home offices and begun to do their work remotely. Whether they’re newly remote or trying to launch an online enterprise, working from home is a new challenge for many people. One of the biggest detractors of remote work is the…

Businesses generally have one goal. To generate new leads, increase sales, and ultimately scale their company. For many companies, one of the ways to do this is to partner (or reach out) to other companies or manufacturers and work with or collaborate with them. We call this B2B (or business…

At a certain point in every successful business’s life, it’s time to scale up. This includes hiring new personnel, targeting new audiences, and generating more leads. Sometimes, though, the decision to scale needs to wait until the business reaches a point at which it can no longer thrive without scaling.…

You may have heard the term responsive web design, but do you know what it really is — and why it’s important for your business? These days, the vast majority of your audience is looking at your website on their mobile devices. A responsive website is one that looks good…

Virtually any business today either uses, or could benefit from using, Facebook advertising. True, traditional sources of media are still useful marketing tools, but social media is exponentially gaining favor as a go-to platform. Communicating with and reaching your customer base is an obvious advantage to growing your business, but…